mtmt
The Hungarian Scientific Bibliography
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11.
Juhász, Zoltán
;
Hetesi, Erzsébet
Health Communication During the COVID-19 Pandemic in Hungary
In: Management Association, Information Resources (eds.)
Research Anthology on Managing Crisis and Risk Communications
IGI Global
(2022)
pp. 333-353. Paper: chapter 18 , 21 p.
DOI
Other URL
Publication:33548224
Admin approved
Core
Chapter in Book (Study )
Scientific
Study (Chapter in Book) | Scientific
[33548224]
[Admin approved]
12.
Hetesi, Erzsébet
Piaci környezet, a verseny
In: Rekettye, Gábor; Törőcsik, Mária; Hetesi, Erzsébet (eds.)
Bevezetés a marketingbe
Bp, Hungary :
Akadémiai Kiadó Zrt.
(2022)
396 p.
p. &
Publication:33548122
Published
Core Citing
Chapter in Book (Part of textbook for Higher Education )
Educational
Part of textbook for Higher Education (Chapter in Book) | Educational
[33548122]
[Approved]
13.
Hetesi, Erzsébet
Paradigmaváltás a kapcsolati menedzsmentben?
In: Benke, Mariann; Schmuck, Roland; Riedelmayer, Bernadett (eds.)
3. Farkas Ferenc Nemzetközi Tudományos Konferencia: „Menedzsment forradalmak”: Konferenciakötet
Pécs, Hungary :
PTE Közgazdaságtudományi Kar Vezetés- és Szervezéstudományi Intézet
(2022)
574 p.
pp. 300-310. , 11 p.
Publication:33547929
Published
Core
Chapter in Book (Conference paper )
Scientific
Conference paper (Chapter in Book) | Scientific
[33547929]
[Approved]
14.
Hetesi, Erzsébet
;
Vizi, Noémi
INVESTIGATION OF RELATIONSHIP BETWEEN GLOBAL CITIZENSHIP AND RESPONSIBLE CONSUMPTION
RESPONSIBILITY AND SUSTAINABILITY: SOCIOECONOMIC, POLITICAL AND LEGAL ISSUES
7
:
2
pp. 59-67. , 9 p.
(2022)
Publication:33543889
Published
Core
Journal Article (Article )
Scientific
Article (Journal Article) | Scientific
[33543889]
[Approved]
15.
Hetesi, Erzsébet
A digitalizáció hatása a B2B kapcsolatokra (The effect of digitalization on B2B relationsa)
In: Veresné, Somosi Mariann; Lipták, Katalin; Harangozó, Zsolt (eds.)
"Mérleg és Kihívások - Fenntarthatóság" XII. Nemzetközi Tudományos Konferencia : Konferenciakötet
Miskolc-Egyetemváros, Hungary :
Miskolci Egyetem Gazdaságtudományi Kar
(2022)
760 p.
pp. 127-135. , 9 p.
Publication:33364859
Published
Core
Chapter in Book (Conference paper )
Scientific
Conference paper (Chapter in Book) | Scientific
[33364859]
[Approved]
16.
Hetesi, Erzsébet
;
Piller, Gábor
Biztos, hogy a digitalizáció lesz a "Megváltó"?
In: Jakopánecz, Eszter; Törőcsik, Mária (eds.)
Ember a lét dzsungeleiben – Félelmek, alkalmazkodás, fogyasztás. Vitairatok a VII. Fogyasztás Interdiszciplináris Szimpóziumon elhangzott előadásokról
Pécs, Hungary :
Pécsi Tudományegyetem Közgazdaságtudományi Kar
(2022)
71 p.
pp. 13-17. , 5 p.
Publication:33232126
Published
Core
Chapter in Book (Study )
Scientific
Study (Chapter in Book) | Scientific
[33232126]
[Approved]
17.
Rekettye, Gábor
(eds.)
;
Törőcsik, Mária
(eds.)
;
Hetesi, Erzsébet
(eds.)
Bevezetés a marketingbe
Bp, Hungary :
Akadémiai Kiadó Zrt.
(2022)
,
396 p.
DOI
ISBN:
9789634547761
ISBN:
9789634547754
Teljes dokumentum
Publication:33204874
Admin approved
Core Citing
Book (Textbook for higher education )
Educational
Citing papers: 10
| Independent citation: 9 | Self citation: 1 | Unknown citation: 0 | Number of citations with DOI: 2
Textbook for higher education (Book) | Educational
[33204874]
[Admin approved]
All citations+mentions: 10, External citations: 9, Self citations: 1, Unhandled citations: 0
18.
Kéri, Anita ✉
;
Hetesi, Erzsébet
Is it only the university they are satisfied with? – Foreign student satisfaction and its effect on loyalty
INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING
19
pp. 601-622. , 22 p.
(2022)
DOI
WoS
SZTE Publicatio
Publication:32332595
Validated
Core Citing
Journal Article (Article )
Scientific
Citing papers: 3
| Independent citation: 3 | Self citation: 0 | Unknown citation: 0 | Number of citations with DOI: 2
Article (Journal Article) | Scientific
[32332595]
[Validated]
All citations+mentions: 3, External citations: 3, Self citations: 0, Unhandled citations: 0
19.
Juhász, Zoltán
;
Hetesi, Erzsébet
Characteristics of the communication during the Covid-19 pandemic in Hungary
In: Mirna, Leko Šimić (eds.)
Proceedings of 27th CROMAR Congress. Let the masks fall – New consumer in business and research
Eszék, Croatia :
Sveučilište Josipa Jurja Strossmayera u Osijeku; J. J. Strossmayer University of Osijek
(2021)
392 p.
pp. 110-138. , 29 p.
Teljes dokumentum
Publication:32586842
Validated
Core
Chapter in Book (Conference paper )
Scientific
Conference paper (Chapter in Book) | Scientific
[32586842]
[Validated]
20.
Hetesi, Erzsébet
;
Juhász, Zoltán
Hitelesség és bizonytalanság a kommunikációban a COVID-19 idején
KÖZÖSSÉGI KAPCSOLÓDÁSOK - TANULMÁNYOK KULTÚRÁRÓL ÉS OKTATÁSRÓL
1
:
1-2
pp. 146-159. , 14 p.
(2021)
DOI
SZTE Egyetemi kiadványok
Other URL
Publication:32529833
Validated
Core Citing
Journal Article (Article )
Scientific
Article (Journal Article) | Scientific
[32529833]
[Validated]
2024-09-20 12:15
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