Internationalization has been in the center of research interest in the past decades.
With the increasing number of students studying abroad, there has been a growing need
for higher education institutions to understand foreign student satisfaction and loyalty.
Therefore, the aim of this paper is to distinguish between university- and non-university-related
factors accountable for foreign student satisfaction, and to highlight the effect
of non-university related factors on overall foreign student sat- isfaction and loyalty.
A clear distinction made between foreign students based on the reason for their loyalty
is also studied. The proposed theoretical model is exam- ined with structural equation
modeling (SEM) and with the method of partial least squares (PLS). Results show that
both university-related and non-university-related satisfaction influence foreign
student loyalty. Loyalty of foreign students could be distinguished between. Examined
foreign students were proven to be loyal towards either the university, the study
abroad experience or none of the above.