@inproceedings{MTMT:37118480, title = {THE USE OF AI IN CRM}, url = {https://m2.mtmt.hu/api/publication/37118480}, author = {Salman, Cendia}, booktitle = {PÉNZÜGY-SZÁMVITEL FÜZETEK XII. 2026 = FINANCE & ACCOUNTING BOOKLETS XII. 2026}, unique-id = {37118480}, year = {2026}, pages = {72-78} }