TY - JOUR AU - Pavol, Ďurček AU - Gabriela, Nováková AU - Ingrid, Bučeková TI - Modelling the customer potential of retail food stores: A case study from the Turiec region in Slovakia, 2020 JF - REGIONAL STATISTICS J2 - REG STAT VL - 12 PY - 2022 IS - 2 SP - 10.15196/RS120208 EP - 74 SN - 2063-9538 DO - 10.15196/RS120208 UR - https://m2.mtmt.hu/api/publication/32768208 ID - 32768208 AB - The study uses a modified version of the Huff model to estimate the distribution of customer potential in the existing network of retail food stores in the municipalities of the Turiec region. The model takes into account the attractiveness of stores expressed by their area, their affinity based on inter-municipal commuting, and the accessibility of stores over time from all municipalities in the region.Affinity is not included in the original version of the Huff model, and it represents an innovative element of the study. It captures the tendency of local residents to visit other municipalities more often. Affinity values are derived from daily commuting data. It assumes that people shop most often at their place of residence or work. The more people live in a municipality and commute there daily to work or school, the greater the number of potential customers in stores in that municipality.Thus, including affinity in the model allows a more accurate estimate of the probability of shopping, such that the probability of shopping increases (decreases) with higher (lower) affinity. The resulting values of the probability of shopping and the magnitude of the customer potential are specified for the largest chains on the Slovak market (Billa, Coop Jednota, Kaufland, Lidl, and Tesco). In addition to the absolute values, the results are projected onto 100 m2 of stores belonging to each chain or located in specific municipalities, using the intensity indicator of the customer potential.The authors find that the retail chains Tesco and Coop Jednota have the highest purchase probability values. Of the retail stores, residents of the region prefer the stores in Martin, followed by Turcianske Teplice. The model indicates some imbalance in the distribution of customer potential among the largest food retailers. While Tesco stores and Coop Jednota serve one-third and one quarter of the customer potential, respectively, Kaufland, Billa, and Lidl are only attractive for approximately one in ten customers each.Each retail chain has a slightly disproportionate share in terms of model customers and sales area: while Tesco's share of customers is higher than its share of total sales area, the opposite is true for Coop Jednota. The Coop Jednota chain has the largest store network in the region, which means that its stores are the least intensively used by shoppers in terms of sales area: the number of customers per 100 m2 of sales area is only around two thirds of the figure for the other large chains. The intensity of customer potential shows an underutilised sales area for Coop Jednota. The high values of this indicator in the remaining four chains can be interpreted as a possible insufficient satisfaction of the customer potential by the sales area. The authors have also identified a specific category of settlements without a food store in the region, which could be called a ,,rural food desert".The model is widely applicable and may be a good tool for conceptualising sales development strategies in the fight for the customer. LA - English DB - MTMT ER - TY - JOUR AU - Horváth, Balázs AU - Török, Ádám TI - Közlekedés és Környezetvédelem. Emlékeztető az MT A Közlekedés- és Járműtudományi Bizottságának üléséről TS - Emlékeztető az MT A Közlekedés- és Járműtudományi Bizottságának üléséről JF - KÖZLEKEDÉSTUDOMÁNYI SZEMLE J2 - KÖZLEKEDÉSTUDOMÁNYI SZEMLE VL - 71 PY - 2021 IS - 3 SP - 42 EP - 50 PG - 9 SN - 0023-4362 DO - 10.24228/KTSZ.2021.3.4 UR - https://m2.mtmt.hu/api/publication/32052593 ID - 32052593 LA - Hungarian DB - MTMT ER - TY - JOUR AU - Strommer, Tamás AU - Munkácsy, András AU - Tánczos Lászlóné, Jankura Katalin TI - Az utazási időmegtakarítás értéke a szakirodalom tükrében JF - KÖZLEKEDÉSTUDOMÁNYI SZEMLE J2 - KÖZLEKEDÉSTUDOMÁNYI SZEMLE VL - 71 PY - 2021 IS - 2 SP - 4 EP - 15 PG - 12 SN - 0023-4362 DO - 10.24228/KTSZ.2021.2.1 UR - https://m2.mtmt.hu/api/publication/31961469 ID - 31961469 LA - Hungarian DB - MTMT ER -