@article{MTMT:34178647, title = {Social media content aesthetic quality and customer engagement. The mediating role of entertainment and impacts on brand love and loyalty}, url = {https://m2.mtmt.hu/api/publication/34178647}, author = {Bazi, Saleh and Filieri, Raffaele and Gorton, Matthew}, doi = {10.1016/j.jbusres.2023.113778}, journal-iso = {J BUS RES}, journal = {JOURNAL OF BUSINESS RESEARCH}, volume = {160}, unique-id = {34178647}, issn = {0148-2963}, year = {2023}, eissn = {1873-7978} }