@{MTMT:30411649,
	title = {Az országeredet imázs szerepe az autóiparban. az Opel-PSA felvásárlás hírének vizsgálata netnográfiával},
	url = {https://m2.mtmt.hu/api/publication/30411649},
	author = {Malota, Erzsébet and Bisztriánszky, Gergely},
	booktitle = {A marketingelmélet aktuális kérdései},
	unique-id = {30411649},
	year = {2018},
	pages = {47-68}
}

@{MTMT:2930919,
	title = {Digitális eszközök a nemzetközi marketingben},
	url = {https://m2.mtmt.hu/api/publication/2930919},
	author = {Csordás, Tamás and Gáti, Mirkó},
	booktitle = {Nemzetközi marketing},
	unique-id = {2930919},
	year = {2015},
	pages = {431-464},
	orcid-numbers = {Csordás, Tamás/0000-0002-8077-4000; Gáti, Mirkó/0000-0001-5879-6353}
}

@inproceedings{MTMT:2209060,
	title = {How do global distributors communicate their brands locally?},
	url = {https://m2.mtmt.hu/api/publication/2209060},
	author = {Kelemen, Zita and Némethné Tömő, Zsuzsanna},
	booktitle = {Erdei Ferenc V. Tudományos Konferencia},
	unique-id = {2209060},
	year = {2010},
	pages = {983-987}
}

@inbook{MTMT:2303759,
	title = {Országeredet-hatás},
	url = {https://m2.mtmt.hu/api/publication/2303759},
	author = {Malota, Erzsébet},
	booktitle = {Nemzetközi marketing},
	unique-id = {2303759},
	year = {2008},
	pages = {218-229}
}

@inproceedings{MTMT:2871416,
	title = {Consumer ethnocentrism. the effect of stereotypes, ethnocentrism and country of origin image on the choice between foreign and domestic products},
	url = {https://m2.mtmt.hu/api/publication/2871416},
	author = {Malota, Erzsébet},
	booktitle = {Rethinking European Marketing},
	unique-id = {2871416},
	year = {2001},
	pages = {1130-1145}
}