TY - JOUR AU - Alakbarli, Khavar TI - Challenges of Country Branding in Social Media JF - CORVINUS REGIONAL STUDIES J2 - CORVINUS REG STUD VL - 6 PY - 2022 IS - 1-2 SP - 5 EP - 30 PG - 25 SN - 2061-8646 UR - https://m2.mtmt.hu/api/publication/32784205 ID - 32784205 AB - In today’s world country brand has become a key instrument for governments. Country brand demonstrates the correlation between geographical location, history, culture, and government. Countries utilize country brands to advance their local brands, increase FDIs, and boost the travel industry. To understand how well the country brand is, we need to understand how the public interest in the transmitted message, conceive the data, find out the matter of it, and allocate it to second-users. Social media has changed the location where the information is received. Now, these processes happen in the social media context, and the phenomena became a leading factor for country branding activities. Therefore, governments are creating new strategies to deal with social media, which needs to be differentiated from the traditional one. Social media is very popular and efficient, on the one hand it is an incredible platform for governments to promote their country brands, on the other hand, and the users can get deceit statements very quickly and easily. This condition makes it increasingly hard to deal with queries related to a country brand, provokes nations to share the best values of theirs, and enables people, in general, to make their own, conceivably contending, ideas about a nation. The idea of this paper is to analyse the challenges of social media on country branding and how governments use social media to build their international image. LA - English DB - MTMT ER - TY - JOUR AU - Cevallos, Stefany AU - Mak, Yui Kan Raphael TI - Physical Environment in Forming the Urban Corporate Identity: Hong Kong’s CBDs JF - CORVINUS REGIONAL STUDIES J2 - CORVINUS REG STUD VL - 6 PY - 2021 IS - 1–2 SP - 71 EP - 86 PG - 16 SN - 2061-8646 UR - https://m2.mtmt.hu/api/publication/33261098 ID - 33261098 AB - This article addresses the physical environment in forming the Urban Corporate Identity in Central and Kwun Tong considered two Central Business District or CBDs in Hong Kong with distinct development backgrounds. Moreover, the walkability and transit accessibility of a CBD is crucial to its vibrancy. The study uses methodology derived from existing literature on walkability, urban marketing approaches (Ashworth, G. J. – Voogd, H. 1990), to assess and compare the image and nation branding of Central and Kwun Tong. It is found that Kwun Tong’s urban fabric, inherited from its industrial past, is a factor leading to the lower walkability of the CBD. Moreover, the transit accessibility of Kwun Tong is found to be far behind Central. LA - English DB - MTMT ER - TY - JOUR AU - Salamin, Géza TI - Approaches and Forms of Europeanisation Affecting Domestic Spatial Planning Systems JF - CORVINUS REGIONAL STUDIES J2 - CORVINUS REG STUD VL - 6 PY - 2021 IS - 1–2 SP - 41 EP - 69. PG - 29 SN - 2061-8646 UR - https://m2.mtmt.hu/api/publication/33150924 ID - 33150924 AB - The paper identifies the understanding and the possible ways of Europeanisation of spatial planning. The European integration influences spatial planning of Member States in several ways. Some of its impacts are enforced through the expectations of the regulation of sectoral EU policies, which also determine the framework of territorial and urban planning. Some of them are motivated by the financial sources of the cohesion policy, while horizontal co-influence of planning practices is the result of growing cooperation, that is, a kind of joint learning. The paper uses the results of the evaluation of the Territorial Agenda and the ESDP to understand mechanism of influences. The Europeanisation does not lead to the homogenization of planning systems; the same impulses can trigger different changes in different cases. The professionals acting on international scene are key actors in the Europeanisation processes, as they are enhancing not only cooperation, but also the spread of European ideas. LA - English DB - MTMT ER - TY - JOUR AU - Kasza, Zsolt TI - Tokaj – City Image Manual and Urban Marketing JF - CORVINUS REGIONAL STUDIES J2 - CORVINUS REG STUD VL - 6 PY - 2021 IS - 1–2 SP - 31 EP - 39 PG - 9 SN - 2061-8646 UR - https://m2.mtmt.hu/api/publication/32870933 ID - 32870933 AB - The case study shows that the City Image Manual of Tokaj (Településképi Arculati Kézikönyv = TAK) prepared in 2017, can also be considered valuable from the point of view of urban marketing. An important finding of the case study is that the Tokaj TAK addressed not only those who wanted to build properties in Tokaj, i.e. architects and contractors, but tourists, too. The Tokaj TAK therefore is an example how a city image manual designated for investors and builders can serve as a tool of urban marketing as well. LA - English DB - MTMT ER - TY - JOUR AU - Kasza, Zsolt TI - Visual Appearance of the Architectural Image in the Kaposvár Image Manuals JF - CORVINUS REGIONAL STUDIES J2 - CORVINUS REG STUD VL - 5 PY - 2020 IS - 7 SP - 1 EP - 9 PG - 9 SN - 2061-8646 UR - https://m2.mtmt.hu/api/publication/32871160 ID - 32871160 LA - English DB - MTMT ER - TY - JOUR AU - Lipták, Katalin AU - Smirnova, Ekaterina AU - Kvachev, Vadim TI - Analysing of female labour supply of the Visegrad Four countries JF - CORVINUS REGIONAL STUDIES J2 - CORVINUS REG STUD VL - 5 PY - 2020 IS - 1-2 SP - Paper 2 PG - 11 SN - 2061-8646 UR - https://m2.mtmt.hu/api/publication/33091236 ID - 33091236 LA - English DB - MTMT ER - TY - JOUR AU - Báló, András TI - TEN-T in Hungary. In the Service of Hungarian foreign Trade Objectives? TS - In the Service of Hungarian foreign Trade Objectives? JF - CORVINUS REGIONAL STUDIES J2 - CORVINUS REG STUD VL - 5 PY - 2020 IS - 1-2 SP - 5 EP - 17 PG - 13 SN - 2061-8646 UR - https://m2.mtmt.hu/api/publication/32767094 ID - 32767094 AB - Transport development plays a key role in the whole European Union. In the light of this, the idea of a single trans-European transport infrastructure system, the so-called TEN-T network arose. Today Hungary is part of two TEN-T corridors, the Mediterranean and the Orient/East – Med routes. The main question of this article is whether the development of transport infrastructure in Hungary – including the above corridors – follows the changes between the modes of freight transport and whether we are on an adequate path in case the current development trends persist. LA - English DB - MTMT ER - TY - JOUR AU - Korompai, Attila TI - Relations of futures studies and territorial planning experiences and opportunities JF - CORVINUS REGIONAL STUDIES J2 - CORVINUS REG STUD VL - 5 PY - 2020 IS - 1-2 SN - 2061-8646 UR - https://m2.mtmt.hu/api/publication/32766850 ID - 32766850 LA - English DB - MTMT ER - TY - JOUR AU - Dorogi, Zoltán TI - Approaching Creative Economy on the Example of Hungarian Major Cities JF - CORVINUS REGIONAL STUDIES J2 - CORVINUS REG STUD VL - 5 PY - 2020 IS - 1-2 PG - 10 SN - 2061-8646 UR - https://m2.mtmt.hu/api/publication/32766834 ID - 32766834 LA - English DB - MTMT ER - TY - JOUR AU - Lovász, Csaba Máté TI - The era of the companies - Global and regional players in the Visegrad region after 2010 JF - CORVINUS REGIONAL STUDIES J2 - CORVINUS REG STUD VL - 5 PY - 2020 IS - 1-2 PG - 13 SN - 2061-8646 UR - https://m2.mtmt.hu/api/publication/32766800 ID - 32766800 LA - English DB - MTMT ER -