@article{MTMT:32784205,
	title = {Challenges of Country Branding in Social Media},
	url = {https://m2.mtmt.hu/api/publication/32784205},
	author = {Alakbarli, Khavar},
	journal-iso = {CORVINUS REG STUD},
	journal = {CORVINUS REGIONAL STUDIES},
	volume = {6},
	unique-id = {32784205},
	issn = {2061-8646},
	abstract = {In today’s world country brand has become a key instrument for governments.
		Country brand demonstrates the correlation between geographical location, history,
		culture, and government. Countries utilize country brands to advance their local brands,
		increase FDIs, and boost the travel industry. To understand how well the country brand
		is, we need to understand how the public interest in the transmitted message, conceive the
		data, find out the matter of it, and allocate it to second-users. Social media has changed
		the location where the information is received. Now, these processes happen in the
		social media context, and the phenomena became a leading factor for country branding
		activities. Therefore, governments are creating new strategies to deal with social media,
		which needs to be differentiated from the traditional one. Social media is very popular
		and efficient, on the one hand it is an incredible platform for governments to promote their
		country brands, on the other hand, and the users can get deceit statements very quickly
		and easily. This condition makes it increasingly hard to deal with queries related to a
		country brand, provokes nations to share the best values of theirs, and enables people,
		in general, to make their own, conceivably contending, ideas about a nation. The idea
		of this paper is to analyse the challenges of social media on country branding and how
		governments use social media to build their international image.},
	keywords = {Hungary; government; Social media; Country image; country brand},
	year = {2022},
	pages = {5-30}
}

@article{MTMT:33261098,
	title = {Physical Environment in Forming the Urban Corporate Identity: Hong Kong’s CBDs},
	url = {https://m2.mtmt.hu/api/publication/33261098},
	author = {Cevallos, Stefany and Mak, Yui Kan Raphael},
	journal-iso = {CORVINUS REG STUD},
	journal = {CORVINUS REGIONAL STUDIES},
	volume = {6},
	unique-id = {33261098},
	issn = {2061-8646},
	abstract = {This article addresses the physical environment in forming the Urban Corporate Identity in Central and Kwun Tong considered two Central Business District or CBDs in Hong Kong with distinct development backgrounds. Moreover, the walkability and transit accessibility of a CBD is crucial to its vibrancy. The study uses methodology derived from existing literature on walkability, urban marketing approaches (Ashworth, G. J. – Voogd, H. 1990), to assess and compare the image and nation branding of Central and Kwun Tong. It is found that Kwun Tong’s urban fabric, inherited from its industrial past, is a factor leading to the lower walkability of the CBD. Moreover, the transit accessibility of Kwun Tong is found to be far behind Central.},
	keywords = {Hong Kong; public management; urban corporate identity},
	year = {2021},
	pages = {71-86}
}

@article{MTMT:33150924,
	title = {Approaches and Forms of Europeanisation Affecting Domestic Spatial Planning Systems},
	url = {https://m2.mtmt.hu/api/publication/33150924},
	author = {Salamin, Géza},
	journal-iso = {CORVINUS REG STUD},
	journal = {CORVINUS REGIONAL STUDIES},
	volume = {6},
	unique-id = {33150924},
	issn = {2061-8646},
	abstract = {The paper identifies the understanding and the possible ways of Europeanisation of spatial planning. The European integration influences spatial planning of Member States in several ways. Some of its impacts are enforced through the expectations of the regulation of sectoral EU policies, which also determine the framework of territorial and urban planning. Some of them are motivated by the financial sources of the cohesion policy, while horizontal co-influence of planning practices is the result of growing cooperation, that is, a kind of joint learning. The paper uses the results of the evaluation of the Territorial Agenda and the ESDP to understand mechanism of influences. The Europeanisation does not lead to the homogenization of planning systems; the same impulses can trigger different changes in different cases. The professionals acting on international scene are key actors in the Europeanisation processes, as they are enhancing not only cooperation, but also the spread of European ideas.},
	keywords = {European Union; Europeanisation; spatial planning; territorial governance; policy transfer; regional development},
	year = {2021},
	pages = {41-69.},
	orcid-numbers = {Salamin, Géza/0000-0003-0617-3175}
}

@article{MTMT:32870933,
	title = {Tokaj – City Image Manual and Urban Marketing},
	url = {https://m2.mtmt.hu/api/publication/32870933},
	author = {Kasza, Zsolt},
	journal-iso = {CORVINUS REG STUD},
	journal = {CORVINUS REGIONAL STUDIES},
	volume = {6},
	unique-id = {32870933},
	issn = {2061-8646},
	abstract = {The case study shows that the City Image Manual of Tokaj (Településképi Arculati Kézikönyv = TAK) prepared in 2017, can also be considered valuable from the point of view of urban marketing. An important finding of the case study is that the Tokaj TAK addressed not only those who wanted to build properties in Tokaj, i.e. architects and contractors, but tourists, too. The Tokaj TAK therefore is an example how a city image manual designated for investors and builders can serve as a tool of urban marketing as well.},
	keywords = {Hungary; marketing gegraphy; heritage; settlement; TAK},
	year = {2021},
	pages = {31-39}
}

@article{MTMT:32871160,
	title = {Visual Appearance of the Architectural Image in the Kaposvár Image Manuals},
	url = {https://m2.mtmt.hu/api/publication/32871160},
	author = {Kasza, Zsolt},
	journal-iso = {CORVINUS REG STUD},
	journal = {CORVINUS REGIONAL STUDIES},
	volume = {5},
	unique-id = {32871160},
	issn = {2061-8646},
	year = {2020},
	pages = {1-9}
}

@article{MTMT:33091236,
	title = {Analysing of female labour supply of the Visegrad Four countries},
	url = {https://m2.mtmt.hu/api/publication/33091236},
	author = {Lipták, Katalin and Smirnova, Ekaterina and Kvachev, Vadim},
	journal-iso = {CORVINUS REG STUD},
	journal = {CORVINUS REGIONAL STUDIES},
	volume = {5},
	unique-id = {33091236},
	issn = {2061-8646},
	year = {2020},
	pages = {Paper 2},
	orcid-numbers = {Lipták, Katalin/0000-0001-6714-0858}
}

@article{MTMT:32767094,
	title = {TEN-T in Hungary. In the Service of Hungarian foreign Trade Objectives?},
	url = {https://m2.mtmt.hu/api/publication/32767094},
	author = {Báló, András},
	journal-iso = {CORVINUS REG STUD},
	journal = {CORVINUS REGIONAL STUDIES},
	volume = {5},
	unique-id = {32767094},
	issn = {2061-8646},
	abstract = {Transport development plays a key role in the whole European Union. In the light of this, the idea of a single trans-European transport infrastructure system, the so-called TEN-T network arose. Today Hungary is part of two TEN-T corridors, the Mediterranean and the Orient/East – Med routes. The main question of this article is whether the development of transport infrastructure in Hungary – including the above corridors – follows the changes between the modes of freight transport and whether we are on an adequate path in case the current development trends persist.},
	keywords = {infrastructure; freight transport; development; coverage; network},
	year = {2020},
	pages = {5-17}
}

@article{MTMT:32766850,
	title = {Relations of futures studies and territorial planning experiences and opportunities},
	url = {https://m2.mtmt.hu/api/publication/32766850},
	author = {Korompai, Attila},
	journal-iso = {CORVINUS REG STUD},
	journal = {CORVINUS REGIONAL STUDIES},
	volume = {5},
	unique-id = {32766850},
	issn = {2061-8646},
	year = {2020}
}

@article{MTMT:32766834,
	title = {Approaching Creative Economy on the Example of Hungarian Major Cities},
	url = {https://m2.mtmt.hu/api/publication/32766834},
	author = {Dorogi, Zoltán},
	journal-iso = {CORVINUS REG STUD},
	journal = {CORVINUS REGIONAL STUDIES},
	volume = {5},
	unique-id = {32766834},
	issn = {2061-8646},
	year = {2020}
}

@article{MTMT:32766800,
	title = {The era of the companies - Global and regional players in the Visegrad region after 2010},
	url = {https://m2.mtmt.hu/api/publication/32766800},
	author = {Lovász, Csaba Máté},
	journal-iso = {CORVINUS REG STUD},
	journal = {CORVINUS REGIONAL STUDIES},
	volume = {5},
	unique-id = {32766800},
	issn = {2061-8646},
	year = {2020}
}