@article{MTMT:34821287,
	title = {Customer Employee Exchange and Firm Innovative Behavior Among SMEs in Ghana. The Mediating Role of Customer Knowledge Management},
	url = {https://m2.mtmt.hu/api/publication/34821287},
	author = {Adam, Diyawu Rahman and Alhaji Husseini, Sadick},
	doi = {10.33568/rbs.4420},
	journal-iso = {REG BUS STUD},
	journal = {REGIONAL AND BUSINESS STUDIES},
	volume = {15},
	unique-id = {34821287},
	issn = {2061-2311},
	abstract = {The study sought to examine the relationship between customer-employee exchange and firm innovative behaviour (FIB). The mediation effect of customer knowledge management in the relationship between customer-employee exchange and FIB was determined. Quantitative data was collected using a structured questionnaire. We sampled 247 respondents from Small and Medium Enterprises (SMEs) in Ghana using the simple random sampling technique. The partial least squares structural equation modelling (PLS-SEM) was assessed using the Smart-PLS. The findings of the study suggest that the variables representing customer-employee exchange (solidarity, harmonization, and information exchange) have had an important effect on FIB. Moreover, customer knowledge management is found to mediate relationships between customer-employee exchange and firm innovative behaviour. The study recommends that due to their limited resources compared to larger companies’ new ways of interactions between SMEs and customers should be introduced and enhanced as that will help the firms to improve their innovative behaviour.},
	keywords = {Harmonization; information exchange; solidarity; firm innovative behaviour; customer employee exchange},
	year = {2023},
	pages = {37-58}
}

@article{MTMT:34821195,
	title = {Exploring Intercultural Online Marketing Competence among Tourism Students},
	url = {https://m2.mtmt.hu/api/publication/34821195},
	author = {Beták, Norbert and Bíziková, Viktória and Gergelyová, Viktória},
	doi = {10.33568/rbs.4636},
	journal-iso = {REG BUS STUD},
	journal = {REGIONAL AND BUSINESS STUDIES},
	volume = {15},
	unique-id = {34821195},
	issn = {2061-2311},
	abstract = {Intercultural online marketing is an essential element in today’s rapidly developing and diversifying world. Many fields, including marketing, are not only increasingly aware of this social and individual need, but are incorporating it into their tools and methods. A common method for targeted and effective marketing campaigns in tourism is to ensure that potential customers receive a response that is appropriate to the cultural background of the target audience. The aim of the present study is to examine tourism students’ attitudes towards intercultural online marketing in the following areas: Knowledge in the field of Intercultural Marketing; Stereotypes about potential customers; How to target potential customers as well as the students; Cross-cultural knowledge/skills. The research was conducted among students of the Department of Tourism at the Faculty of Central European Studies of the Constantine the Philosopher University in Nitra, Slovakia. The questionnaire on which the research was based was completed by 135 respondents. The results of the survey provide an answer to the research question about the knowledge and perceptions of the future representatives of the tourism sector. The results obtained indicate that the extent of experience and knowledge in the field of intercultural online marketing is not sufficient. These findings have potential implications for further research to explore strategies for enhancing education and training programs aimed at bridging the gap in intercultural online marketing proficiency among future professionals in the tourism sector. Moreover, these findings suggest a need for collaborative efforts among academia, industry stakeholders, to develop comprehensive initiatives that address the evolving demands of the tourism industry in an interconnected world.},
	keywords = {PERCEPTIONS; Targeting; tourism; interculturality; online marketing},
	year = {2023},
	pages = {5-15}
}

@article{MTMT:34794414,
	title = {Current scenarios of circular economy in brazil and ecuador: review article},
	url = {https://m2.mtmt.hu/api/publication/34794414},
	author = {Ordonez Olivo, Maria Lourdes and Caroline, MARTINS},
	doi = {10.33568/rbs.4685},
	journal-iso = {REG BUS STUD},
	journal = {REGIONAL AND BUSINESS STUDIES},
	volume = {15},
	unique-id = {34794414},
	issn = {2061-2311},
	keywords = {POLICIES; CHALLENGES; Circular economy (CE); Latin American and Caribbean (LAC) region; 3R principals},
	year = {2023},
	pages = {17-36}
}

@article{MTMT:34791498,
	title = {Examination of the Performance of Food Industry Enterprises Between 2010 and 2021},
	url = {https://m2.mtmt.hu/api/publication/34791498},
	author = {Földi, Péter and Parádi-Dolgos, Anett and Bareith, Tibor},
	doi = {10.33568/rbs.4407},
	journal-iso = {REG BUS STUD},
	journal = {REGIONAL AND BUSINESS STUDIES},
	volume = {15},
	unique-id = {34791498},
	issn = {2061-2311},
	keywords = {food industry; Profitability; Subsidies; COVID; performance under influence factor},
	year = {2023},
	pages = {59-71},
	orcid-numbers = {Bareith, Tibor/0000-0002-9971-9597}
}

@article{MTMT:34391681,
	title = {Spatial Analysis of Game Damage in the Settlement of Cserénfa at the Kaposvár Forestry of SEFAG},
	url = {https://m2.mtmt.hu/api/publication/34391681},
	author = {Barna, Róbert and Horváthné Kovács, Bernadett and Király, Martin and Turnai, Zsófia},
	doi = {10.33568/rbs.4564},
	journal-iso = {REG BUS STUD},
	journal = {REGIONAL AND BUSINESS STUDIES},
	volume = {15},
	unique-id = {34391681},
	issn = {2061-2311},
	abstract = {Reducing game damage is the essential interest of both farmers and hunters. A former paper on statistical analysis of game damage is complemented with spatial analysis in the recent paper. Authors examined the forest cover at Kaposvár Forestry of SEFAG, and also the location, the topography, the land cover of Cserénfa, and their relationship with the location of the game damage events. The maps clearly show that in the forested, hilly Zselic landscape, the island-like agricultural areas are inherently exposed to game damage. Only 3.77% of the total area of the Kaposvár Forestry is located further than 300 m distance of the forest, in Cserénfa, this is only 1.59%. Considering the topography of Cserénfa, it was found that only 39% of the agricultural area has a slope of less than 5%. Due to the steep slopes and the exposure to game damage, an alternative form of farming is proposed.},
	keywords = {topography; edge effect; Zselic; forest covering; game damage reduction},
	year = {2023},
	pages = {47-59},
	orcid-numbers = {Barna, Róbert/0000-0003-3578-2180; Horváthné Kovács, Bernadett/0000-0002-2038-6428; Turnai, Zsófia/0009-0001-9913-3772}
}

@article{MTMT:34391573,
	title = {Understanding Resilience in Tourism and Hospitality},
	url = {https://m2.mtmt.hu/api/publication/34391573},
	author = {Debreceni, János and Fekete-Frojimovics, Zsófia},
	doi = {10.33568/rbs.4388},
	journal-iso = {REG BUS STUD},
	journal = {REGIONAL AND BUSINESS STUDIES},
	volume = {15},
	unique-id = {34391573},
	issn = {2061-2311},
	abstract = {The two years that have passed since the spring of 2020 have been an extremely unfavorable period for businesses in the tourism and hospitality sector. The coercive measures introduced due to Covid-19 led to adverse events, often crises in the operation of stores. The literature on resilience gives the most adequate answers to the question of how successfully a company resists or adapts to an unfavorable market situation. Resilience refers to the ability of the organization to continue to function during an adverse event by bouncing back or adapting to the circumstances in a new way. The purpose of this study is to summarize the concepts of resilience and present its aspects related to tourism and hospitality. The systematic processing of the results of resilience research found in the literature is not only useful for understanding the current situation but can also provide an effective coping strategy for another period of crisis. Since the research of corporate skills plays an important role in the post-Covid-19 recovery, the study proposes possible research methods for resilience and points out the challenges of business research.},
	keywords = {RECOVERY; crisis; Organizational resilience; Systemic resilience},
	year = {2023},
	pages = {5-18}
}

@article{MTMT:34376184,
	title = {The Link Between Return and Risk in the Case of Bitcoin},
	url = {https://m2.mtmt.hu/api/publication/34376184},
	author = {Gulyás, Rebeka and Sipiczki, Zoltán and Gál, Veronika},
	doi = {10.33568/rbs.4649},
	journal-iso = {REG BUS STUD},
	journal = {REGIONAL AND BUSINESS STUDIES},
	volume = {15},
	unique-id = {34376184},
	issn = {2061-2311},
	abstract = {Over time, cryptocurrencies have experienced a widespread adoption, with bitcoin emerging as the most prominent example. In an increasingly uncertain world, the significance of possessing a stable store of value, traditionally fulfilled by gold, has escalated. Bitcoin has been often referred to as a digital equivalent of gold. Hence, this study primarily focuses on analyzing the price dynamics of this particular cryptocurrency. A comprehensive literature review will be employed to examine the regulatory obstacles encountered within the cryptocurrency market. Additionally, considering the contentious nature of this field, special attention will be devoted to the clash of perspectives surrounding this innovation. Subsequently, concentrating on the period 2016-2021, this paper will investigate the factors that define a risk-weighted investment, utilizing the Sharpe ratio and Sortino ratio. However, there has been significant volatility in the price of Bitcoin in 2020-2021, and our research fills a gap in the relationship between Bitcoin returns and risk in the post-2016 period. Overall, the analysis concludes that bitcoin exhibits highly turbulent investment characteristics. Despite its substantial price appreciation, the findings indicate that bitcoin displays significant volatility. Consequently, selecting this investment alternative entails considerable risks. Based on our results, there were years between 2016-2021 when bitcoin was a good investment, but in most cases its returns were associated with excessive volatility and risk. For this reason, it is not recommended for risk-averse rational investors.},
	keywords = {RISK; cryptocurrency; Bitcoin; return},
	year = {2023},
	pages = {19-31}
}

@article{MTMT:34316080,
	title = {Investigating Profit Persistence Among Hungarian Plastic Manufacturing Companies},
	url = {https://m2.mtmt.hu/api/publication/34316080},
	author = {Molnár, Dániel and Horváth , Tamás and Bareith, Tibor},
	doi = {10.33568/rbs.4429},
	journal-iso = {REG BUS STUD},
	journal = {REGIONAL AND BUSINESS STUDIES},
	volume = {15},
	unique-id = {34316080},
	issn = {2061-2311},
	keywords = {Profitability; Markov chains; Market competition; dynamic panel},
	year = {2023},
	pages = {33-45},
	orcid-numbers = {Bareith, Tibor/0000-0002-9971-9597}
}

@article{MTMT:34083655,
	title = {Coopetition in the Context of the Sustainability Goals},
	url = {https://m2.mtmt.hu/api/publication/34083655},
	author = {Kämpf, Doreen},
	doi = {10.33568/rbs.3353},
	journal-iso = {REG BUS STUD},
	journal = {REGIONAL AND BUSINESS STUDIES},
	volume = {14},
	unique-id = {34083655},
	issn = {2061-2311},
	abstract = {The article explores the literature on coopetition in relation to sustainability goals. The research is based on three parts, which specifically address the terms „coopetition” and „sustainability”, respectively, and then examine the literature that specifically focuses on the topic of „coopetition and sustainability”. In particular, the research provides the following answers: How is the novel type of mergers between competitors known as „coopetition” interpreted in academia? What is meant by sustainability? What are its origins and the driving forces that can influence cooperation with competitors? It is noted that competitive cooperations between competitors exist in many fields of entrepreneurship and cannot be attributed to one single industry. In the past, the main drivers for entrepreneurs to enter a coopetition were economic aspects. Among others, the reduction of costs, the increase or optimisation of economic performance and thus the strengthening of competitiveness vis-à- vis other competitors, as well as the opening up of new markets and the reduction of business risk. Since the adoption of the Sustainable Development Goals (SDGs) of the 2030 Agenda, however, sustainability considerations have become another driver for entering a coopetition, if not one of the main future drivers. This is because not only political requirements but also the purchasing behaviour of consumers have led to rethinking in the corporate sector.},
	keywords = {sustainability; environmental protection; coopetition; competitor},
	year = {2022},
	pages = {47-61}
}

@article{MTMT:34083649,
	title = {A Survey About Patents, Invention and Commercialization Processes in Kazakhstan},
	url = {https://m2.mtmt.hu/api/publication/34083649},
	author = {Shakenova, Ainur},
	doi = {10.33568/rbs.4121},
	journal-iso = {REG BUS STUD},
	journal = {REGIONAL AND BUSINESS STUDIES},
	volume = {14},
	unique-id = {34083649},
	issn = {2061-2311},
	abstract = {This article is about the importance of intellectual property in the innovation process. It focuses on the results obtained in the survey with owners of patents in Kazakhstan. The questions were related to the processes of invention and commercialization. From the mainstream of responses, we identified those that are crucial in the process of invention and those that can affect the process of commercialization in the future. Namely, we were interested in the variables which are significant in the process of invention and how they affect commercialization. The result of the post-hoc test identified the data which differ within groups. It was found that eight variables were different in the combination of groups: the number of authors, the type of resource R&D, the number of patents, and the evaluation of the invention, expressed in terms of money. This test revealed that these variables change from group to group. Moreover, it allowed us to look deeper into the inventive process and identify the direction of these changes.},
	keywords = {innovation; patent; intellectual property; Kruskal-wallis-test},
	year = {2022},
	pages = {31-45}
}