@CONFERENCE{MTMT:34824665, title = {The digital maturity of Hungarian family SMEs}, url = {https://m2.mtmt.hu/api/publication/34824665}, author = {Kövi-Varga, Anna Róza and Hornyák, Miklós}, booktitle = {Absztraktkötet: XII. Interdiszciplináris Doktorandusz Konferencia = Book of Abstract: XII. Interdisciplinary Doctoral Conference}, unique-id = {34824665}, year = {2024}, pages = {55-55}, orcid-numbers = {Kövi-Varga, Anna Róza/0000-0002-4287-9346; Hornyák, Miklós/0000-0002-4861-5341} } @CONFERENCE{MTMT:34798467, title = {Digital Entrepreneurship Ecosystem in the Central Eastern European countries in the 2017-2019 Time Period}, url = {https://m2.mtmt.hu/api/publication/34798467}, author = {Szerb, László and Czigler, Enikő and Horváth, Gergely}, booktitle = {Abstracts - 14th World Congress of the RSAI}, unique-id = {34798467}, year = {2024}, pages = {197-198}, orcid-numbers = {Szerb, László/0000-0002-6964-7422; Czigler, Enikő/0000-0003-1984-3422} } @CONFERENCE{MTMT:34798458, title = {Measuring and Analysing the Competitiveness of Hungarian Urban Regions}, url = {https://m2.mtmt.hu/api/publication/34798458}, author = {Szerb, László and Hornyák, Miklós and Fehér, Zsófia and Rideg, András}, booktitle = {Abstracts - 14th World Congress of the RSAI}, unique-id = {34798458}, year = {2024}, pages = {170-171}, orcid-numbers = {Szerb, László/0000-0002-6964-7422; Hornyák, Miklós/0000-0002-4861-5341; Fehér, Zsófia/0000-0003-4432-8844; Rideg, András/0000-0001-7332-7803} } @book{MTMT:34798055, title = {Digital Entrepreneurship Landscapes in Developing Asia: Insights from the Global Index of Digital Entrepreneurship Systems}, url = {https://m2.mtmt.hu/api/publication/34798055}, author = {Autio, Erkko and Jinjarak, Yothin and Somogyiné Komlósi, Éva and Park, Donghyun and Szerb, László and Galambosné Tiszberger, Mónika}, doi = {10.22617/WPS240095-2}, publisher = {ADB}, unique-id = {34798055}, abstract = {This paper introduces the Global Index of Digital Entrepreneurship Systems (GIDES), a composite indicator that assesses these ecosystems at the national level. GIDES considers the general, structural, and digital framework conditions that support digital entrepreneurship, and identifies system bottlenecks. GIDES profiles 113 countries, focusing on 21 in developing Asia, and the paper suggests how it can support policymaking}, year = {2024}, orcid-numbers = {Somogyiné Komlósi, Éva/0000-0002-1734-3769; Szerb, László/0000-0002-6964-7422; Galambosné Tiszberger, Mónika/0000-0002-6940-5327} } @article{MTMT:34729245, title = {A Szegény párák sikere megerősíti helyünket a globális filmiparban és ebből a magyar film is profitálhat}, url = {https://m2.mtmt.hu/api/publication/34729245}, author = {Vasvári, Tamás and Longauer, Dóra}, journal-iso = {PORTFOLIO.HU}, journal = {PORTFOLIO.HU}, volume = {2024}, unique-id = {34729245}, issn = {1419-2055}, year = {2024}, orcid-numbers = {Vasvári, Tamás/0000-0001-9328-2198; Longauer, Dóra/0000-0003-1481-311X} } @article{MTMT:34715563, title = {The impact of financial and behavioural sunk costs on consumers’ choices}, url = {https://m2.mtmt.hu/api/publication/34715563}, author = {Kovács, Kármen}, doi = {10.1108/JCM-06-2023-6099}, journal-iso = {J CONSUM MARK}, journal = {JOURNAL OF CONSUMER MARKETING}, volume = {41}, unique-id = {34715563}, issn = {0736-3761}, abstract = {Purpose The purpose of this paper is to develop a systematic literature review on the sunk cost effect from consumers’ perspectives. By applying a comprehensive approach, this paper aims to synthesise and discuss the impact of financial and behavioural sunk costs on consumers’ decisions, judgements and behaviour before and after purchasing. This study also identifies potential research avenues to inspire further studies. Design/methodology/approach Following a search in the Scopus and Web of Science databases, a systematic literature review was conducted by identifying and analysing 56 peer-reviewed articles published between 1985 and 2022 (November). Descriptive and content analysis was implemented based on the selected papers to examine and synthesise the effect of sunk costs on consumers’ choices, evaluations and actions in a comprehensive approach; uncover research gaps; and recommend paths for future research. Findings The research results found in the literature are discussed according to five related themes: factors affecting the sunk cost effect; the impact of past investments on purchasing decisions; consumers’ post-purchasing evaluation, behaviour and choices; the mental amortisation of price; and the sunk cost effect on loyalty and switching. Originality/value The originality of this study lies in the comprehensive approach to the sunk cost effect from consumers’ perspectives. This review paper synthesises and discusses the research results found in the literature related to financial and behavioural sunk costs that can influence consumers’ decisions, judgements and behaviour before and after paying for a good or service.}, year = {2024}, pages = {213-225}, orcid-numbers = {Kovács, Kármen/0000-0002-5612-2037} } @CONFERENCE{MTMT:34714500, title = {Well-being across nations. Do differences in value creation-capture configuration of nations’ firms matter?}, url = {https://m2.mtmt.hu/api/publication/34714500}, author = {Kovács, Kármen and Binay, Kumar and Diptikanta, Panigrahi and Babu, John-Mariadoss}, booktitle = {2024 AMA Winter Academic Conference}, unique-id = {34714500}, year = {2024}, pages = {-}, orcid-numbers = {Kovács, Kármen/0000-0002-5612-2037} } @CONFERENCE{MTMT:34685997, title = {Modelling the Role of Made-in Effect in the Apparel Industry}, url = {https://m2.mtmt.hu/api/publication/34685997}, author = {Longauer, Dóra and Danka, Sándor and Vasvári, Tamás}, booktitle = {Proceedings of 23rd International Working Seminar on Production Economics - IWSE 2024}, unique-id = {34685997}, year = {2024}, pages = {42-64}, orcid-numbers = {Longauer, Dóra/0000-0003-1481-311X; Vasvári, Tamás/0000-0001-9328-2198} } @misc{MTMT:34685797, title = {Modelling the Role of Made-in Effect in the Apparel Industry}, url = {https://m2.mtmt.hu/api/publication/34685797}, author = {Longauer, Dóra and Danka, Sándor and Vasvári, Tamás}, unique-id = {34685797}, year = {2024}, orcid-numbers = {Longauer, Dóra/0000-0003-1481-311X; Vasvári, Tamás/0000-0001-9328-2198} } @article{MTMT:34666906, title = {Két ábra arról, hogyan jutalmazza a fideszes településeket a kormány}, url = {https://m2.mtmt.hu/api/publication/34666906}, author = {Vasvári, Tamás and Longauer, Dóra}, journal = {TELEX.HU}, volume = {2024.02.22}, unique-id = {34666906}, year = {2024}, orcid-numbers = {Vasvári, Tamás/0000-0001-9328-2198; Longauer, Dóra/0000-0003-1481-311X} }