TY  - JOUR
AU  - Bassi, Syrine
AU  - Kolos, Krisztina
TI  - Study-abroad decision-making – Combining marketing and behavioral economics perspectives
JF  - VEZETÉSTUDOMÁNY
J2  - VEZETÉSTUDOMÁNY
VL  - 55
PY  - 2024
IS  - 5
SP  - 33
EP  - 45
PG  - 13
SN  - 0133-0179
DO  - 10.14267/VEZTUD.2024.05.03
UR  - https://m2.mtmt.hu/api/publication/34857206
ID  - 34857206
AB  - Student mobility has grown substantially in the past decades. Study abroad opportunities provide long-lasting advantages for students but, at the same time, represent complex decisions for applicants, usually involving a high degree of uncertainty. This paper aims to obtain a deeper understanding of study-abroad decision-making in higher education by combining marketing and behavioral economics perspectives. The authors conducted in-depth interviews with North African scholarship holders and adapted the customer journey framework to a study abroad decision context. Three stages of the customer journey were considered: the pre-application stage, the application stage, and the post-admittance stage. Loss aversion, group identification, social norms, endowment effects, and priming, as core concepts from behavioral economics, were identified and enriched the practical implications of the customer journey framework. Higher education institutions may benefit from our findings when designing their communication and recruiting strategies.
LA  - English
DB  - MTMT
ER  - 

TY  - JOUR
AU  - Kolos, Krisztina
AU  - Kenesei, Zsófia
TI  - Ageism in tourism. an intergroup contact theory approach
TS  - an intergroup contact theory approach
JF  - JOURNAL OF TOURISM AND CULTURAL CHANGE
J2  - J TOUR CULT CHANGE
VL  - 21
PY  - 2023
IS  - 6
SP  - 690
EP  - 705
PG  - 16
SN  - 1476-6825
DO  - 10.1080/14766825.2023.2178315
UR  - https://m2.mtmt.hu/api/publication/33675401
ID  - 33675401
LA  - English
DB  - MTMT
ER  - 

TY  - JOUR
AU  - Somosi, Ágnes
AU  - Alfred, Stiassny
AU  - Kolos, Krisztina
AU  - Luk, Warlop
TI  - Customer defection due to service elimination and post-elimination customer behavior. An empirical investigation in telecommunications
TS  - An empirical investigation in telecommunications
JF  - INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
J2  - INT J RES MARK
VL  - 38
PY  - 2021
IS  - 4
SP  - 915
EP  - 934
PG  - 20
SN  - 0167-8116
DO  - 10.1016/j.ijresmar.2021.03.003
UR  - https://m2.mtmt.hu/api/publication/32040598
ID  - 32040598
LA  - English
DB  - MTMT
ER  - 

TY  - JOUR
AU  - Kovács, Edina
AU  - Kiss, Kornélia
AU  - Kenesei, Zsófia
AU  - Kolos, Krisztina
AU  - Michalkó, Gábor
AU  - Sziva, Ivett
TI  - Vajon mit rejt a turizmus és az időskori foglalkoztatás metszete?. Lehetőség a társadalom elöregedése okozta kihívások proaktív kezelésére
TS  - Lehetőség a társadalom elöregedése okozta kihívások proaktív kezelésére
JF  - KÖZ-GAZDASÁG
J2  - KÖZ-GAZDASÁG
VL  - 15
PY  - 2020
IS  - 4
SP  - 181
EP  - 191
PG  - 11
SN  - 1788-0696
DO  - 10.14267/RETP2020.04.14
UR  - https://m2.mtmt.hu/api/publication/31850324
ID  - 31850324
LA  - Hungarian
DB  - MTMT
ER  - 

TY  - GEN
AU  - Kiss, Kornélia
AU  - Kovács, Edina
AU  - Kenesei, Zsófia
AU  - Kolos, Krisztina
AU  - Michalkó, Gábor
AU  - Sziva, Ivett
TI  - Employed in tourism – a driver or barrier of well-being for the elderly?. konferenciaelőadás
TS  - konferenciaelőadás
PY  - 2020
UR  - https://m2.mtmt.hu/api/publication/31818116
ID  - 31818116
LA  - English
DB  - MTMT
ER  - 

TY  - CHAP
AU  - Kovács, Edina
AU  - Kiss, Kornélia
AU  - Kenesei, Zsófia
AU  - Kolos, Krisztina
AU  - Michalkó, Gábor
AU  - Sziva, Ivett
ED  - Kovács, Erzsébet
TI  - Intersection of Elderly Employment and Tourism – Opportunities for proactively addressing the challenges brought by aging societies
T2  - Book of Proceedings International Conference on Living longer, working smarter, ageing well
PB  - Budapesti Corvinus Egyetem
CY  - Budapest
SN  - 9789635038404
PY  - 2020
SP  - 116
EP  - 127
PG  - 12
UR  - https://m2.mtmt.hu/api/publication/31813268
ID  - 31813268
LA  - English
DB  - MTMT
ER  - 

TY  - CONF
AU  - Kenesei, Zsófia
AU  - Kolos, Krisztina
ED  - European, Marketing Academy (EMAC)
TI  - Factors Assisting the Use of Technology among older adults
T2  - EMAC 2020 Regional Conference : 11th EMAC Regional Conference on Challenging the Status Quo in Marketing Research
PB  - European Marketing Academy (EMAC)
T3  - Proceedings of the European Marketing Academy, ISSN 2709-1589
PY  - 2020
UR  - https://m2.mtmt.hu/api/publication/31800792
ID  - 31800792
LA  - English
DB  - MTMT
ER  - 

TY  - CHAP
AU  - Kiss, Kornélia
AU  - Kovács, Edina
AU  - Kenesei, Zsófia
AU  - Kolos, Krisztina
AU  - Michalkó, Gábor
AU  - Sziva, Ivett
ED  - Sulyok, Márta Judit
ED  - Kántor, Szilvia
TI  - Employed in Tourism - A Driver or Barrier of Well-being for the Elderly?
T2  - Tourism as a Driver or Barrier for Quality of Life: Conference Proceedings
PB  - University of Pannonia
CY  - Veszprém
SN  - 9789633961544
PY  - 2020
SP  - 1
PG  - 1
UR  - https://m2.mtmt.hu/api/publication/31799375
ID  - 31799375
LA  - English
DB  - MTMT
ER  - 

TY  - CHAP
AU  - Kenesei, Zsófia
AU  - Kiss, Kornélia
AU  - Kolos, Krisztina
AU  - Kovács, Edina
AU  - Michalkó, Gábor
AU  - Sziva, Ivett
ED  - Cserháti, Ilona
TI  - Az időskorúak turisztikai foglalkoztatásának jóllét-orientált vizsgálata
T2  - Munkapiaci trendek – demográfiai és jóléti kihívások
PB  - Typotex Kiadó
CY  - Budapest
SN  - 9789634931256
PY  - 2020
SP  - 336
EP  - 350
PG  - 15
UR  - https://m2.mtmt.hu/api/publication/31798673
ID  - 31798673
LA  - Hungarian
DB  - MTMT
ER  - 

TY  - JOUR
AU  - Michalkó, Gábor
AU  - Kenesei, Zsófia
AU  - Kiss, Kornélia
AU  - Kolos, Krisztina
AU  - Kovács, Edina
AU  - Sziva, Ivett
TI  - Hévízi nyugalom – életkori sztereotípiák a turizmusban
JF  - TURIZMUS BULLETIN
J2  - TURIZMUS BULLETIN
VL  - 20
PY  - 2020
IS  - 4
SP  - 15
EP  - 27
PG  - 13
SN  - 1416-9967
DO  - 10.14267/TURBULL.2020v20n5.2
UR  - https://m2.mtmt.hu/api/publication/31786346
ID  - 31786346
LA  - Hungarian
DB  - MTMT
ER  -