@book{MTMT:34682061,
	title = {Kkv-marketing. Minden, amit a kisebb cégeknek a marketingről tudniuk kell},
	url = {https://m2.mtmt.hu/api/publication/34682061},
	isbn = {9789636640033},
	author = {Rekettye, Gábor},
	doi = {10.1556/9789636640033},
	publisher = {Akadémiai Kiadó Zrt.},
	unique-id = {34682061},
	year = {2024},
	orcid-numbers = {Rekettye, Gábor/0000-0002-3788-2735}
}

@inbook{MTMT:34183695,
	title = {Empátia - vevővélemény - vevőérték},
	url = {https://m2.mtmt.hu/api/publication/34183695},
	author = {Rekettye, Gábor},
	booktitle = {Empatikus Marketing Interdiszciplináris Megközelítésben},
	unique-id = {34183695},
	year = {2023},
	pages = {192-195},
	orcid-numbers = {Rekettye, Gábor/0000-0002-3788-2735}
}

@inproceedings{MTMT:33774160,
	title = {The Changing Role of Empathy in the Complex System of Customer Value},
	url = {https://m2.mtmt.hu/api/publication/33774160},
	author = {Rekettye, Gábor and Rekettye, Gábor (ifj.)},
	booktitle = {XIX. International Balkan and Near Eastern Congress Series on Economics,Business and Management - Proceedings},
	unique-id = {33774160},
	year = {2023},
	pages = {157-161},
	orcid-numbers = {Rekettye, Gábor/0000-0002-3788-2735}
}

@article{MTMT:33272175,
	title = {Megemlékezés: Fojtik János (1953-2022)},
	url = {https://m2.mtmt.hu/api/publication/33272175},
	author = {Rekettye, Gábor},
	journal-iso = {MARKETING ÉS MENEDZSMENT},
	journal = {MARKETING ÉS MENEDZSMENT},
	volume = {56},
	unique-id = {33272175},
	issn = {1219-0349},
	year = {2022},
	eissn = {2786-3395},
	pages = {5-6},
	orcid-numbers = {Rekettye, Gábor/0000-0002-3788-2735}
}

@{MTMT:33242064,
	title = {Az ellátási lánc és a disztribúciós stratégiák},
	url = {https://m2.mtmt.hu/api/publication/33242064},
	author = {Rácz-Putzer, Petra Eszter and Rekettye, Gábor},
	booktitle = {Bevezetés a marketingbe},
	unique-id = {33242064},
	year = {2022},
	orcid-numbers = {Rekettye, Gábor/0000-0002-3788-2735}
}

@{MTMT:33242041,
	title = {Árpolitika – költség, ár, nyereség},
	url = {https://m2.mtmt.hu/api/publication/33242041},
	author = {Rekettye, Gábor},
	booktitle = {Bevezetés a marketingbe},
	unique-id = {33242041},
	year = {2022},
	orcid-numbers = {Rekettye, Gábor/0000-0002-3788-2735}
}

@{MTMT:33242018,
	title = {Termék- és termékszerkezeti döntések},
	url = {https://m2.mtmt.hu/api/publication/33242018},
	author = {Rekettye, Gábor},
	booktitle = {Bevezetés a marketingbe},
	unique-id = {33242018},
	year = {2022},
	orcid-numbers = {Rekettye, Gábor/0000-0002-3788-2735}
}

@{MTMT:33241854,
	title = {Az érték fogalma a marketingben},
	url = {https://m2.mtmt.hu/api/publication/33241854},
	author = {Rekettye, Gábor},
	booktitle = {Bevezetés a marketingbe},
	unique-id = {33241854},
	year = {2022},
	orcid-numbers = {Rekettye, Gábor/0000-0002-3788-2735}
}

@{MTMT:33241789,
	title = {Mi is az a marketing?},
	url = {https://m2.mtmt.hu/api/publication/33241789},
	author = {Rekettye, Gábor},
	booktitle = {Bevezetés a marketingbe},
	unique-id = {33241789},
	year = {2022},
	orcid-numbers = {Rekettye, Gábor/0000-0002-3788-2735}
}

@book{MTMT:33204874,
	title = {Bevezetés a marketingbe},
	url = {https://m2.mtmt.hu/api/publication/33204874},
	isbn = {9789634547761},
	doi = {10.1556/9789634547761},
	editor = {Rekettye, Gábor and Törőcsik, Mária and Hetesi, Erzsébet},
	publisher = {Akadémiai Kiadó Zrt.},
	unique-id = {33204874},
	year = {2022},
	orcid-numbers = {Rekettye, Gábor/0000-0002-3788-2735; Törőcsik, Mária/0000-0002-0923-1396}
}