TY - JOUR AU - Kaszás, Nikoletta AU - Keller, Krisztina TI - Crisis Communication of National Destination Management Organizations before and during the Coronavirus Pandemic JF - PERIODICA POLYTECHNICA SOCIAL AND MANAGEMENT SCIENCES J2 - PERIOD POLYTECH SOC MANAG SCI VL - 32 PY - 2024 IS - 1 SP - 37 EP - 46 PG - 10 SN - 1416-3837 DO - 10.3311/PPso.20131 UR - https://m2.mtmt.hu/api/publication/33684127 ID - 33684127 AB - When a tourist destination goes into crisis, the news about the crisis immediately reaches visitors. However, in 2020 the coronavirus pandemic affected not only one destination, but also resulted in a global crisis throughout the entire tourism sector since governmental restrictions were introduced for the sake of worldwide security. As potential travellers were only able to plan their trips, mostly using online platforms, crisis communication, awareness raising, or even reminder campaigns on the part of tourist destinations began to gain in value. In 2021 the national regulations fundamentally affecting tourism determined what opportunities remained open or were instead closed to national destination management organizations (DMOs). As these decisions became endowments and factors that could not be influenced, we chose to focus our research on how the online communication of tourist destinations has changed due to the pandemic. In the study, we review both the pre-crisis communication of national DMOs of the European Union and their online activity during the coronavirus pandemic. Our goal is to explore the change between the two periods: the revealed differences in communication between the first and second waves of the pandemic. We will also examine the possibilities for recovery and formulate recommendations for a post-pandemic communication strategy. LA - English DB - MTMT ER - TY - JOUR AU - Nagy, Gábor AU - Bilgin-Wührer, Zeynep AU - Akrout, Houcine AU - Lioliou, Eleni AU - Hofer, Katharina Maria AU - Berács, József TI - Achieving high international market performance via simple vs complex configuration of international managerial network ties: A set theoretic approach across two countries JF - JOURNAL OF SMALL BUSINESS MANAGEMENT J2 - J SMALL BUS MANAGE VL - 62 PY - 2024 IS - 1 SP - 283 EP - 330 PG - 48 SN - 0047-2778 DO - 10.1080/00472778.2022.2046014 UR - https://m2.mtmt.hu/api/publication/32920200 ID - 32920200 LA - English DB - MTMT ER - TY - CONF AU - HIKMAT, MURSALZADE AU - Frau, Moreno AU - Keszey, Tamara AU - Molnár, László AU - Saraswati, Haruming Sekar ED - Révész, Balázs ED - Gyulai, Zsófia TI - Social Entrepreneurship’s Digital Transformation and Value Co-creation T2 - Reziliens marketing - válaszok változó kihívásokra PB - Szegedi Tudományegyetem Gazdaságtudományi Kar C1 - Szeged PY - 2023 SP - 11 UR - https://m2.mtmt.hu/api/publication/34726954 ID - 34726954 LA - English DB - MTMT ER - TY - CONF AU - Keszey, Tamara AU - Nagy, Gábor AU - Syahrivar, Jhanghiz TI - The Mediating Roles of Effort and Performance Expectancy in the Relationship between Hedonic and Utilitarian Motivation and Intention to Use Autonomous Vehicles T2 - EMAC 2023 Regional Conference PY - 2023 UR - https://m2.mtmt.hu/api/publication/34726905 ID - 34726905 LA - English DB - MTMT ER - TY - CHAP AU - Smith, Melanie AU - Egedy, Tamás AU - Csizmady, Adrienne AU - Jancsik, András AU - Olt, Gergely AU - Michalkó, Gábor TI - Non-planning and tourism consumption in Budapest’s inner city T2 - Tourism in Post-Communist States PB - Routledge CY - London SN - 9781032423562 PY - 2023 SP - 246 EP - 270 PG - 25 UR - https://m2.mtmt.hu/api/publication/34157589 ID - 34157589 N1 - 3276042 utánközlése LA - English DB - MTMT ER - TY - JOUR AU - Bodon, György AU - Kajos, Attila AU - Neulinger, Ágnes TI - Kell még szurkoló a stadionokba?. A csapattal való szurkolói azonosulás és a csapathoz való kötődés vizsgálata egy hazai futballklub esetébe TS - A csapattal való szurkolói azonosulás és a csapathoz való kötődés vizsgálata egy hazai futballklub esetébe JF - VEZETÉSTUDOMÁNY J2 - VEZETÉSTUDOMÁNY VL - 54 PY - 2023 IS - 7-8 SP - 13 EP - 27 PG - 15 SN - 0133-0179 DO - 10.14267/VEZTUD.2023.07-08.02 UR - https://m2.mtmt.hu/api/publication/34069680 ID - 34069680 AB - A szurkolók csapathoz való kötődésének kialakítása, új szurkolók bevonzása egy fejlett sportgazdaságban elengedhetetlen. Magyarországon ez a téma évtizedes megoldatlan problémát jelent, miközben látványos beruházásokkal új stadionok épültek, melyek kihasználtsága a hazai labdarúgó bajnoki mérkőzések esetében jelentős mértékben fejleszthető lenne. A szerzők tanulmányukban az OTP Bank Liga magyar elsőosztályú labdarúgó-bajnokságban szereplő Mol Fehérvár FC tekintetében vizsgálják a klub szurkolói közegét. Jelen kutatás célja a csapathoz kötődő lojalitással, szurkolói magatartással összefüggésben a csapattal való szurkolói azonosulás és a csapathoz való kötődés kapcsolatának elemzése. A kutatási kérdés annak megismerésére irányul, hogy a csapattal való szurkolói azonosulás, a csapathoz való kötődés miként befolyásolja a csapathoz fűződő lojalitást, szurkolói magatartást. A kutatás legfőbb eredménye az a felismerés, hogy a vizsgált csapat szurkolói esetében a kiábrándultság, a csapathoz kötődés érzésének erodálódása olyan probléma, amit a klubnak kezelnie kellene, hogy nézőszáma és ebből következően bevétele növekedjen. LA - Hungarian DB - MTMT ER - TY - JOUR AU - Horváth, Viola AU - Kenesei, Zsófia TI - Employee experience journey mapping. a new approach to attracting talent in the tourism sector in the shadows of covid-19 TS - a new approach to attracting talent in the tourism sector in the shadows of covid-19 JF - TOURISM AND HOSPITALITY MANAGEMENT J2 - TOURISM HOSPIT MANAG VL - 29 PY - 2023 IS - 2 SP - 209 EP - 219 PG - 11 SN - 1330-7533 DO - 10.20867/thm.29.2.5 UR - https://m2.mtmt.hu/api/publication/33786969 ID - 33786969 AB - Purpose – While customer experience management has become an essential practice for service businesses, employee experience management is a less frequently used tool. This research aims to illustrate how the customer experience mapping approach can be applied as a strategic part of employee experience planning, taking into account tourism-specific HR challenges. Design – Despite the increasing attention given to employee experience in academia, there is a lack of research extending journey mapping to employees and a clear understanding and implementation of the concept in relation to hospitality employment. Methodology – The study includes step-by-step instructions for creating an Employee Experience Journey Map. The action research project is based on interviews with the manager of a 5-star hotel ( HR ) in Budapest. During the joint work with the hotel, the manager gave iterative feedback, so that the Journey Map was continuously improved and completed. Approach – The application of the Employee Experience Journey Mapping concept includes the identification of touch points and critical ‘pain points” and the development of proposed solutions. Findings – The creation of an employee journey map can help determine the steps necessary to reduce turnover intent and improve the employee experience. Originality of the research – The results of the study show that it is important to develop an employee journey based on personas. In addition, it is beneficial for the marketing and HR departments to treat employee experience planning as a joint project. LA - English DB - MTMT ER - TY - JOUR AU - Semenova, Viktoriia AU - Sebrek, Szabolcs Szilárd AU - Pérez Garrido, Betsabé AU - Katona, Andrea AU - Michalkó, Gábor TI - The interaction of actor-independent and actor-dependent factors in new venture formation. the case of blockchain-enabled entrepreneurial firms TS - the case of blockchain-enabled entrepreneurial firms JF - ACTA OECONOMICA J2 - ACTA OECON VL - 73 PY - 2023 IS - 4 SP - 537 EP - 559 PG - 23 SN - 0001-6373 DO - 10.1556/032.2023.00001 UR - https://m2.mtmt.hu/api/publication/33550545 ID - 33550545 N1 - Doctoral School of Business and Management, Corvinus University of Budapest, Hungary Corvinus Institute for Advanced Studies, Corvinus University of Budapest, Fovám tér 8, Budapest, H-1093, Hungary Department of Computer Science, Corvinus University of Budapest, Hungary Doctoral School of Management Sciences and Business Administration, University Centre for Circular Economy, University of Pannonia, Nagykanizsa, Hungary Marketing Institute, Corvinus University of Budapest, Hungary CSFK Geographical Research Institute, Budapest, Hungary Cited By :2 Export Date: 12 March 2024 Correspondence Address: Sebrek, S.S.; Corvinus Institute for Advanced Studies, Fovám tér 8, Hungary; email: sebrek@uni-corvinus.hu AB - The study seeks to explore how blockchain technology enables the creation of new ideas for ventures and to examine the activities of founders and entrepreneurial teams in shaping those ideas. We adopted several theoretical frameworks – external enablers theory, dynamic capabilities (DCs), and dynamic managerial capabilities (DMCs) – to explain the interaction of the actor-independent and actor-dependent factors in the process of new firm formation. We analysed four Hungarian blockchain start-ups that operate across financial services, cryptocurrency trading, crypto asset management, energy, information technology, and identity industries and create high value-added and cross-industrial offerings for Hungarian and foreign markets. Using qualitative study research results, the study develops the model of external enablers, founders' and firm capabilities and new venture creation. We identify three interconnected external enablers – namely, market volatility associated with the growing popularity of cryptocurrencies and the underlying blockchain technology, the properties of blockchain, and the ideology behind the technology – and discuss the role of entrepreneurs' DMCs and sensing and seizing activities in discovering and shaping these enablers into profitable business ideas. LA - English DB - MTMT ER - TY - JOUR AU - Irimiás, Anna Rita AU - Volo, Serena TI - Food discourse. ethics and aesthetics on Instagram TS - ethics and aesthetics on Instagram JF - BRITISH FOOD JOURNAL J2 - BRIT FOOD J VL - 125 PY - 2023 IS - 13 SP - 34 EP - 44 PG - 11 SN - 0007-070X DO - 10.1108/BFJ-06-2022-0522 UR - https://m2.mtmt.hu/api/publication/33547399 ID - 33547399 LA - English DB - MTMT ER - TY - JOUR AU - Simay, Attila Endre AU - Wei, Yuling AU - Gyulavári, Tamás AU - Syahrivar, Jhanghiz AU - Gaczek, Piotr AU - Hofmeister Tóth, Ágnes TI - The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers JF - ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS J2 - ASIA PAC J MARKETING LOGISTICS VL - 35 PY - 2023 IS - 7 SP - 1569 EP - 1598 PG - 30 SN - 1355-5855 DO - 10.1108/APJML-04-2022-0352 UR - https://m2.mtmt.hu/api/publication/33076613 ID - 33076613 LA - English DB - MTMT ER -