@article{MTMT:33684127,
	title = {Crisis Communication of National Destination Management Organizations before and during the Coronavirus Pandemic},
	url = {https://m2.mtmt.hu/api/publication/33684127},
	author = {Kaszás, Nikoletta and Keller, Krisztina},
	doi = {10.3311/PPso.20131},
	journal-iso = {PERIOD POLYTECH SOC MANAG SCI},
	journal = {PERIODICA POLYTECHNICA SOCIAL AND MANAGEMENT SCIENCES},
	volume = {32},
	unique-id = {33684127},
	issn = {1416-3837},
	abstract = {When a tourist destination goes into crisis, the news about the crisis immediately reaches visitors. However, in 2020 the coronavirus pandemic affected not only one destination, but also resulted in a global crisis throughout the entire tourism sector since governmental restrictions were introduced for the sake of worldwide security. As potential travellers were only able to plan their trips, mostly using online platforms, crisis communication, awareness raising, or even reminder campaigns on the part of tourist destinations began to gain in value. In 2021 the national regulations fundamentally affecting tourism determined what opportunities remained open or were instead closed to national destination management organizations (DMOs). As these decisions became endowments and factors that could not be influenced, we chose to focus our research on how the online communication of tourist destinations has changed due to the pandemic. In the study, we review both the pre-crisis communication of national DMOs of the European Union and their online activity during the coronavirus pandemic. Our goal is to explore the change between the two periods: the revealed differences in communication between the first and second waves of the pandemic. We will also examine the possibilities for recovery and formulate recommendations for a post-pandemic communication strategy.},
	year = {2024},
	eissn = {1587-3803},
	pages = {37-46},
	orcid-numbers = {Kaszás, Nikoletta/0000-0001-5147-2022}
}

@article{MTMT:32920200,
	title = {Achieving high international market performance via simple vs complex configuration of international managerial network ties: A set theoretic approach across two countries},
	url = {https://m2.mtmt.hu/api/publication/32920200},
	author = {Nagy, Gábor and Bilgin-Wührer, Zeynep and Akrout, Houcine and Lioliou, Eleni and Hofer, Katharina Maria and Berács, József},
	doi = {10.1080/00472778.2022.2046014},
	journal-iso = {J SMALL BUS MANAGE},
	journal = {JOURNAL OF SMALL BUSINESS MANAGEMENT},
	volume = {62},
	unique-id = {32920200},
	issn = {0047-2778},
	year = {2024},
	eissn = {1540-627X},
	pages = {283-330},
	orcid-numbers = {Nagy, Gábor/0000-0003-1810-6893}
}

@CONFERENCE{MTMT:34726954,
	title = {Social Entrepreneurship’s Digital Transformation and Value Co-creation},
	url = {https://m2.mtmt.hu/api/publication/34726954},
	author = {HIKMAT, MURSALZADE and Frau, Moreno and Keszey, Tamara and Molnár, László and Saraswati, Haruming Sekar},
	booktitle = {Reziliens marketing - válaszok változó kihívásokra},
	unique-id = {34726954},
	year = {2023},
	pages = {11},
	orcid-numbers = {Keszey, Tamara/0000-0003-2535-9581; Saraswati, Haruming Sekar/0000-0001-9047-3853}
}

@CONFERENCE{MTMT:34726905,
	title = {The Mediating Roles of Effort and Performance Expectancy in the Relationship between Hedonic and Utilitarian Motivation and Intention to Use Autonomous Vehicles},
	url = {https://m2.mtmt.hu/api/publication/34726905},
	author = {Keszey, Tamara and Nagy, Gábor and Syahrivar, Jhanghiz},
	booktitle = {EMAC 2023 Regional Conference},
	unique-id = {34726905},
	year = {2023},
	orcid-numbers = {Keszey, Tamara/0000-0003-2535-9581}
}

@{MTMT:34157589,
	title = {Non-planning and tourism consumption in Budapest’s inner city},
	url = {https://m2.mtmt.hu/api/publication/34157589},
	author = {Smith, Melanie and Egedy, Tamás and Csizmady, Adrienne and Jancsik, András and Olt, Gergely and Michalkó, Gábor},
	booktitle = {Tourism in Post-Communist States},
	unique-id = {34157589},
	year = {2023},
	pages = {246-270},
	orcid-numbers = {Csizmady, Adrienne/0000-0002-8282-8623; Jancsik, András/0000-0003-0622-8551}
}

@article{MTMT:34069680,
	title = {Kell még szurkoló a stadionokba?. A csapattal való szurkolói azonosulás és a csapathoz való kötődés vizsgálata egy hazai futballklub esetébe},
	url = {https://m2.mtmt.hu/api/publication/34069680},
	author = {Bodon, György and Kajos, Attila and Neulinger, Ágnes},
	doi = {10.14267/VEZTUD.2023.07-08.02},
	journal-iso = {VEZETÉSTUDOMÁNY},
	journal = {VEZETÉSTUDOMÁNY},
	volume = {54},
	unique-id = {34069680},
	issn = {0133-0179},
	abstract = {A szurkolók csapathoz való kötődésének kialakítása, új szurkolók bevonzása egy fejlett sportgazdaságban elengedhetetlen. Magyarországon ez a téma évtizedes megoldatlan problémát jelent, miközben látványos beruházásokkal új stadionok épültek, melyek kihasználtsága a hazai labdarúgó bajnoki mérkőzések esetében jelentős mértékben fejleszthető lenne. A szerzők tanulmányukban az OTP Bank Liga magyar elsőosztályú labdarúgó-bajnokságban szereplő Mol Fehérvár FC tekintetében vizsgálják a klub szurkolói közegét. Jelen kutatás célja a csapathoz kötődő lojalitással, szurkolói magatartással összefüggésben a csapattal való szurkolói azonosulás és a csapathoz való kötődés kapcsolatának elemzése. A kutatási kérdés annak megismerésére irányul, hogy a csapattal való szurkolói azonosulás, a csapathoz való kötődés miként befolyásolja a csapathoz fűződő lojalitást, szurkolói magatartást. A kutatás legfőbb eredménye az a felismerés, hogy a vizsgált csapat szurkolói esetében a kiábrándultság, a csapathoz kötődés érzésének erodálódása olyan probléma, amit a klubnak kezelnie kellene, hogy nézőszáma és ebből következően bevétele növekedjen.},
	year = {2023},
	pages = {13-27},
	orcid-numbers = {Bodon, György/0009-0002-0782-3168; Kajos, Attila/0000-0002-3852-3291; Neulinger, Ágnes/0000-0001-6493-2761}
}

@article{MTMT:33786969,
	title = {Employee experience journey mapping. a new approach to attracting talent in the tourism sector in the shadows of covid-19},
	url = {https://m2.mtmt.hu/api/publication/33786969},
	author = {Horváth, Viola and Kenesei, Zsófia},
	doi = {10.20867/thm.29.2.5},
	journal-iso = {TOURISM HOSPIT MANAG},
	journal = {TOURISM AND HOSPITALITY MANAGEMENT},
	volume = {29},
	unique-id = {33786969},
	issn = {1330-7533},
	abstract = {Purpose – While customer experience management has become an essential practice for service businesses, employee experience management is a less frequently used tool. This research aims to illustrate how the customer experience mapping approach can be applied as a strategic part of employee experience planning, taking into account tourism-specific HR challenges. Design – Despite the increasing attention given to employee experience in academia, there is a lack of research extending journey mapping to employees and a clear understanding and implementation of the concept in relation to hospitality employment. Methodology – The study includes step-by-step instructions for creating an Employee Experience Journey Map. The action research project is based on interviews with the manager of a 5-star hotel ( HR ) in Budapest. During the joint work with the hotel, the manager gave iterative feedback, so that the Journey Map was continuously improved and completed. Approach – The application of the Employee Experience Journey Mapping concept includes the identification of touch points and critical ‘pain points” and the development of proposed solutions. Findings – The creation of an employee journey map can help determine the steps necessary to reduce turnover intent and improve the employee experience. Originality of the research – The results of the study show that it is important to develop an employee journey based on personas. In addition, it is beneficial for the marketing and HR departments to treat employee experience planning as a joint project.},
	year = {2023},
	eissn = {1847-3377},
	pages = {209-219}
}

@article{MTMT:33550545,
	title = {The interaction of actor-independent and actor-dependent factors in new venture formation. the case of blockchain-enabled entrepreneurial firms},
	url = {https://m2.mtmt.hu/api/publication/33550545},
	author = {Semenova, Viktoriia and Sebrek, Szabolcs Szilárd and Pérez Garrido, Betsabé and Katona, Andrea and Michalkó, Gábor},
	doi = {10.1556/032.2023.00001},
	journal-iso = {ACTA OECON},
	journal = {ACTA OECONOMICA},
	volume = {73},
	unique-id = {33550545},
	issn = {0001-6373},
	abstract = {The study seeks to explore how blockchain technology enables the creation of new ideas for ventures and to examine the activities of founders and entrepreneurial teams in shaping those ideas. We adopted several theoretical frameworks – external enablers theory, dynamic capabilities (DCs), and dynamic managerial capabilities (DMCs) – to explain the interaction of the actor-independent and actor-dependent factors in the process of new firm formation. We analysed four Hungarian blockchain start-ups that operate across financial services, cryptocurrency trading, crypto asset management, energy, information technology, and identity industries and create high value-added and cross-industrial offerings for Hungarian and foreign markets. Using qualitative study research results, the study develops the model of external enablers, founders' and firm capabilities and new venture creation. We identify three interconnected external enablers – namely, market volatility associated with the growing popularity of cryptocurrencies and the underlying blockchain technology, the properties of blockchain, and the ideology behind the technology – and discuss the role of entrepreneurs' DMCs and sensing and seizing activities in discovering and shaping these enablers into profitable business ideas.},
	year = {2023},
	eissn = {1588-2659},
	pages = {537-559},
	orcid-numbers = {Sebrek, Szabolcs Szilárd/0000-0002-3625-1456}
}

@article{MTMT:33547399,
	title = {Food discourse. ethics and aesthetics on Instagram},
	url = {https://m2.mtmt.hu/api/publication/33547399},
	author = {Irimiás, Anna Rita and Volo, Serena},
	doi = {10.1108/BFJ-06-2022-0522},
	journal-iso = {BRIT FOOD J},
	journal = {BRITISH FOOD JOURNAL},
	volume = {125},
	unique-id = {33547399},
	issn = {0007-070X},
	year = {2023},
	eissn = {1758-4108},
	pages = {34-44},
	orcid-numbers = {Irimiás, Anna Rita/0000-0003-0307-6556; Volo, Serena/0000-0001-7182-6748}
}

@article{MTMT:33076613,
	title = {The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers},
	url = {https://m2.mtmt.hu/api/publication/33076613},
	author = {Simay, Attila Endre and Wei, Yuling and Gyulavári, Tamás and Syahrivar, Jhanghiz and Gaczek, Piotr and Hofmeister Tóth, Ágnes},
	doi = {10.1108/APJML-04-2022-0352},
	journal-iso = {ASIA PAC J MARKETING LOGISTICS},
	journal = {ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS},
	volume = {35},
	unique-id = {33076613},
	issn = {1355-5855},
	year = {2023},
	eissn = {1758-4248},
	pages = {1569-1598}
}