TY - JOUR AU - Formádi, Katalin AU - Kővári, Edit AU - Banász, Zsuzsanna TI - Úton a fenntarthatóság felé? Négy Európa Kulturális Főváros idúságának környezeti attitűdje. JF - TURISZTIKAI ÉS VIDÉKFEJLESZTÉSI TANULMÁNYOK J2 - TURISZTIKAI ÉS VIDÉKFEJLESZTÉSI TANULM VL - 9 PY - 2024 IS - 1 SP - 40 EP - 61 PG - 22 SN - 2677-0431 DO - 10.15170/TVT.2024.09.01.03 UR - https://m2.mtmt.hu/api/publication/34824345 ID - 34824345 N1 - Megjelenés: 2024. április LA - Hungarian DB - MTMT ER - TY - JOUR AU - Fegada, Alfateh AU - Veres, Zoltán TI - The Moderating Role of Technological Capabilities in The Relationship Between Entrepreneurial Marketing and Firm Performance, A Qualitative Approach JF - EUROPEAN SCIENTIFIC JOURNAL J2 - EUR SCI J VL - 27 PY - 2024 SP - 125 EP - 158 PG - 34 SN - 1857-7881 DO - 10.19044/esipreprint.3.2024.p125 UR - https://m2.mtmt.hu/api/publication/34735179 ID - 34735179 LA - English DB - MTMT ER - TY - JOUR AU - Formádi, Katalin AU - Lőrincz, Katalin TI - Rendezvények a világjárvány és a gazdasági kihívások korában: a VeszprémBalaton2023 Európa Kulturális Fővárosa Program tapasztalatai JF - COMITATUS: ÖNKORMÁNYZATI SZEMLE J2 - COMITATUS VL - 33 PY - 2023 IS - 247 SP - 39 EP - 54 PG - 16 SN - 1215-315X DO - 10.59809/Comitatus.2023.33-247.39 UR - https://m2.mtmt.hu/api/publication/34746905 ID - 34746905 LA - Hungarian DB - MTMT ER - TY - CHAP AU - Fegada, Alfateh ED - Garai-Fodor, Mónika ED - Csiszárik-Kocsir, Ágnes ED - Popovics, Anett ED - Tímea, Edőcs TI - The moderating role of technological capabilities in the relationship between entrepreneurial marketing and firm performance - A qualitative approach T2 - XVIII. FIKUSZ 2023 International Conference PB - Óbudai Egyetem, Keleti Károly Gazdasági Kar CY - Budapest SN - 9789634493396 PY - 2023 SP - 54 EP - 54 PG - 1 UR - https://m2.mtmt.hu/api/publication/34735231 ID - 34735231 LA - English DB - MTMT ER - TY - BOOK AU - Veres, Zoltán AU - Liska, Fanny TI - Staff Experience in the Frontline PY - 2023 UR - https://m2.mtmt.hu/api/publication/34541039 ID - 34541039 AB - Employee experience has been long ago theorized in services marketing and management (not fully referenced it is to mention Fullerton and Punj, 1997; Harris and Reynolds, 2003; Subramony and Pugh, 2015; Plaskoff, 2017; Locock et al., 2020 etc.). This is however only a one-side viewpoint of the frontline. In order to break through the wall between the functional silos of the marketing and the human resource management the study of the situation in a reciprocal approach, i.e. co-creation by customer-frontstaff experience sharing, can be equally interesting. What is more, the overlapping control area of the marketing and the human resource management justifies the two-way problem interpretation. Purpose and motivation for the study, namely research goal was exploring the nature of interactions between customers and service frontline personnel in nonstandard situations. LA - English DB - MTMT ER - TY - CONF AU - Formádi, Katalin AU - Kővári, Edit AU - Banász, Zsuzsanna ED - Révész, Balázs ED - Gyulai, Zsófia TI - A jövő zöldebbé tétele: zöld attitűdök és magatartásformák közötti kapcsolat feltárása négy Európa Kulturális Fővárosainak fiataljai körében T2 - Reziliens marketing - válaszok változó kihívásokra PB - Szegedi Tudományegyetem Gazdaságtudományi Kar C1 - Szeged PY - 2023 SP - 97 EP - 98 PG - 2 UR - https://m2.mtmt.hu/api/publication/34527538 ID - 34527538 N1 - Megjelenés: 2023. augusztus LA - English DB - MTMT ER - TY - JOUR AU - Liska, Fanny AU - Veres, Zoltán TI - Exploring nonstandard service frontline situations JF - MARKETING ÉS MENEDZSMENT J2 - MARKETING ÉS MENEDZSMENT VL - 57 PY - 2023 IS - Különszám EMOK 3 SP - 75 EP - 82 PG - 8 SN - 1219-0349 DO - 10.15170/MM.2023.57.KSZ.03.08 UR - https://m2.mtmt.hu/api/publication/34504353 ID - 34504353 AB - THE AIMS OF THE PAPERJaycustomer behavior often increases the unpredictability of the service to an unmanageable extent. A co-creation based development can be presumed in the attitude of the consumer and of the frontline staff. The primary goal of this research was to investigate the dynamics of interactions between customers and frontline staff, particularly in nonstandard situations. This study aimed to understand how 'jaycustomer' behavior, which includes unpredictable and challenging customer actions, impacts these interactions and the overall service process.METHODOLOGYTo explore the above, the study employed a quasi-secondary data collection method (narratives, netnography). Frontline conflicts were simulated based on a mystery shopping scenario. Mystery shoppers were instructed to combine two theoretical jaycustomer types – the Belligerent and the Egocentric Edgar (the selfish) – in their approach. These shoppers were tasked with observing various aspects of frontline staff behavior, including reactions, communication, gestures, and problem-solving intentions.MOST IMPORTANT RESULTSThe simulations led to the identification of distinct behavioral patterns on both sides of the customer-staff interaction. The study highlighted specific jaycustomer oriented patterns and the frontline staff's response strategies. Furthermore, essential human resource management skills in dealing with such jaycustomer scenarios were identified, providing insights into both customer and employee behavior in challenging service situations.RECOMMENDATIONSThe findings of this research offer significant implications for service management and marketing theory, particularly in developing a consensual model for managing frontline processes. Additionally, the study suggests that reviewing and aligning staff training content with these research findings could be a fruitful direction for enhancing human resource management practices in customer service environments. An expert interview conducted post-experiment further affirmed special tasks for frontline management to handle such jaycustomer situations effectively. LA - English DB - MTMT ER - TY - JOUR AU - Hargitai, Dávid Máté AU - Sasné Grósz, Annamária AU - Sas, Zsófia TI - Hallyu in the Heart of Europe: The rise of the Korean Wave in the digital space JF - MANAGEMENT AND MARKETING J2 - MANAG MARK VL - 18 PY - 2023 IS - 4 SP - 537 EP - 555 PG - 19 SN - 1842-0206 DO - 10.2478/mmcks-2023-0029 UR - https://m2.mtmt.hu/api/publication/34474174 ID - 34474174 AB - Hallyu, the global cultural phenomenon that is also known as the Korean Wave affects its fans in terms of both their openness to Korean culture and their purchase intentions. Despite this, research into the psychological mechanism behind it is lacking. The aim of this study is to discover a) the relationship between Hallyu culture and the psychological factors associated with interpersonal relationships mediated through digital platforms; and b) the psychological factors that contribute to one’s Korean Wave related purchase intention. The survey was conducted using an online questionnaire. Using a purposive sampling method, the core population of the survey consisted of Hallyu fans in Hungary, who were reached through various, Korean culture-specialised social media groups. Data from 495 eligible respondents was analysed using the PLS-SEM method with SMART PLS3 software. It can be concluded that fear of missing out (FOMO) and self-pressure to be member of fandom inspire presence in the online space, which can increase purchase intention towards K-goods, Results shows that the examined psychological elements have the greatest impact on two age groups (20-23 and 30-43 years old); however, due to its higher level of income and already established living circumstances the second group can respond to marketing activities to a greater extent. It has also been determined that the level of fandom involvement has a positive effect on purchase intention, something which can be further enhanced by FOMO and peer pressure. Based on the correlations identified, more effective marketing activities can be planned among fans through social media and influencers in fan groups. LA - English DB - MTMT ER - TY - GEN AU - Palotai, Nándor AU - Hargitai, Dávid Máté TI - Ne csak nézz, játszd is! PY - 2023 UR - https://m2.mtmt.hu/api/publication/34395873 ID - 34395873 LA - Hungarian DB - MTMT ER - TY - BOOK AU - Sasné Grósz, Annamária AU - Hargitai, Dávid Máté AU - Sas, Zsófia TI - HALLYU IN THE HEART OF EUROPE: A MODEL OF CONSEQUENCIES OF DIGITAL SPACE ON HUNGARIAN FANS C1 - Szöul PY - 2023 SP - 6 UR - https://m2.mtmt.hu/api/publication/34316642 ID - 34316642 AB - Hallyu, as a cultural phenomenon affects not only openness for Korean culture, but also influence buying behaviour of fans. Hungarian society is also affected by K-pop and K-drama, therefore significance of K-pop related characteristics of digital space (such as fear of missing out, peer pressure and fandoms) were examined in this study. Authors developed a model how these elements are connected to purchase intension of Hungarian fans. LA - English DB - MTMT ER -