@{MTMT:34803656,
	title = {Pillanatfelvétel a PTE "igazi egyetemmé" válásáról},
	url = {https://m2.mtmt.hu/api/publication/34803656},
	author = {Orosdy, Béla},
	booktitle = {Pécsi jogászok a helyi közéletben és közigazgatásban századnyi idő a mérlegen. 100 éves a Pécsi Jogászképzés 1923-2023},
	unique-id = {34803656},
	year = {2024},
	pages = {25-27}
}

@inbook{MTMT:34778226,
	title = {A gazdasági mező történései a „megmaradt” és a „megszállt” területeken, 1918. október 31-től 1919 végéig},
	url = {https://m2.mtmt.hu/api/publication/34778226},
	author = {Kaposi, Zoltán},
	booktitle = {A trianoni békediktátum története hét kötetben II/1.},
	unique-id = {34778226},
	year = {2024},
	pages = {455-478},
	orcid-numbers = {Kaposi, Zoltán/0009-0002-7328-7383}
}

@misc{MTMT:34751899,
	title = {Goodbye CSR? - Environmental, Social and Governance (ESG) Factors in Tourism},
	url = {https://m2.mtmt.hu/api/publication/34751899},
	author = {Rácz-Putzer, Petra Eszter and Posza, Alexandra},
	unique-id = {34751899},
	abstract = {The study examines whether the growing popularity of the ESG approach could result in the decline or disappearance of the CSR concept, which has encountered numerous challenges in practical implementation. The question is analyzed in the context of the tourism sector. After introducing the relationship between CSR and ESG, this paper examines the connection between responsibility and tourism, with a focus on sustainability in the sector under study. The empirical research methodology used is bibliometric analysis, which involves 924 studies using Publish or Perish (PoP) software and PRISMA methodology. The analysis has explored the relationship between sustainability and tourism, as well as between tourism and ESG. The bibliometric maps reveal a strong relationship between CSR and ESG concepts in the study area. It is important to note that ESG does not replace CSR, but rather provides a measurement and framework for it to address its problems. In the tourism sector, the ESG field is dominated by the first 'E' pillar, meaning that sustainability is mainly focused on environmental and natural aspects, while social or even economic sustainability, and ethics are less prominent.},
	year = {2024},
	orcid-numbers = {Rácz-Putzer, Petra Eszter/0009-0002-4755-3465; Posza, Alexandra/0009-0000-9609-9866}
}

@inproceedings{MTMT:34751518,
	title = {Goodbye CSR? - Environmental, Social and Governance (ESG) Factors in Tourism},
	url = {https://m2.mtmt.hu/api/publication/34751518},
	author = {Rácz-Putzer, Petra Eszter and Posza, Alexandra},
	booktitle = {43rd International Conference on Organizational Science Development Green and Digital Transition – Challenge or Opportunity = 43. mednarodna konferenca o razvoju organizacijskih znanosti Zeleni in digitalni prehod – izziv ali priložnost},
	doi = {10.18690/um.fov.3.2024.58},
	unique-id = {34751518},
	abstract = {The study examines whether the growing popularity of the ESG approach could result in the decline or disappearance of the CSR concept, which has encountered numerous challenges in practical implementation. The question is analyzed in the context of the tourism sector. After introducing the relationship between CSR and ESG, this paper examines the connection between responsibility and tourism, with a focus on sustainability in the sector under study. The empirical research methodology used is bibliometric analysis, which involves 924 studies using Publish or Perish (PoP) software and PRISMA methodology. The analysis has explored the relationship between sustainability and tourism, as well as between tourism and ESG. The bibliometric maps reveal a strong relationship between CSR and ESG concepts in the study area. It is important to note that ESG does not replace CSR, but rather provides a measurement and framework for it to address its problems. In the tourism sector, the ESG field is dominated by the first 'E' pillar, meaning that sustainability is mainly focused on environmental and natural aspects, while social or even economic sustainability, and ethics are less prominent.},
	year = {2024},
	pages = {805-817},
	orcid-numbers = {Rácz-Putzer, Petra Eszter/0009-0002-4755-3465; Posza, Alexandra/0009-0000-9609-9866}
}

@{MTMT:34718671,
	title = {Hogyan legyünk sikeresek az online és a direkt marketing világában?},
	url = {https://m2.mtmt.hu/api/publication/34718671},
	author = {Csóka, László},
	booktitle = {Kkv-marketing},
	unique-id = {34718671},
	year = {2024},
	orcid-numbers = {Csóka, László/0009-0005-1255-198X}
}

@{MTMT:34718667,
	title = {Hogyan juttassuk el a termékeinket a vevőkhöz?},
	url = {https://m2.mtmt.hu/api/publication/34718667},
	author = {Rácz-Putzer, Petra Eszter},
	booktitle = {Kkv-marketing},
	unique-id = {34718667},
	year = {2024},
	orcid-numbers = {Rácz-Putzer, Petra Eszter/0009-0002-4755-3465}
}

@{MTMT:34718664,
	title = {Milyen lehetőségekkel bír egy kkv a termelési eszközök és az ipari szolgáltatások területén?},
	url = {https://m2.mtmt.hu/api/publication/34718664},
	author = {Gerdesics, Viktória},
	booktitle = {Kkv-marketing},
	unique-id = {34718664},
	year = {2024},
	orcid-numbers = {Gerdesics, Viktória/0009-0007-6320-2709}
}

@book{MTMT:34682061,
	title = {Kkv-marketing. Minden, amit a kisebb cégeknek a marketingről tudniuk kell},
	url = {https://m2.mtmt.hu/api/publication/34682061},
	isbn = {9789636640033},
	author = {Rekettye, Gábor},
	doi = {10.1556/9789636640033},
	publisher = {Akadémiai Kiadó Zrt.},
	unique-id = {34682061},
	year = {2024},
	orcid-numbers = {Rekettye, Gábor/0000-0002-3788-2735}
}

@article{MTMT:34503548,
	title = {Versengő szempontok a magyarok élelmiszer és háztartási cikk fogyasztásában. Az árérzékenység és a környezettudatosság fontossága},
	url = {https://m2.mtmt.hu/api/publication/34503548},
	author = {Lányi, Beatrix and Jakopánecz, Eszter and Csóka, László and Neulinger, Ágnes},
	doi = {10.14267/VEZTUD.2024.01.03},
	journal-iso = {VEZETÉSTUDOMÁNY},
	journal = {VEZETÉSTUDOMÁNY},
	volume = {55},
	unique-id = {34503548},
	issn = {0133-0179},
	abstract = {A magyar lakosság hagyományosan árérzékeny, miközben egyre fontosabb számára a környezetvédelem. Kérdés ugyanakkor, hogy ezek a szempontok egyszerre vagy egymástól függetlenül vannak-e jelen az élelmiszer és háztartási cikkekhez kapcsolódó fogyasztói döntésekben, valamint az is, hogy az árérzékenység és környezettudatosság mentén kialakíthatók-e fogyasztói szegmensek, és ha igen, akkor hogyan jellemezhetők és mennyiben térnek el egymástól. A szerzők kutatási projektjükben a témakörhöz kapcsolódó szakirodalom áttekintése után ezeket a kérdéseket válaszolják meg kvantitatív kutatásmódszertan segítségével, egy kiskereskedelmi lánc hűségprogramjában részt vevő fogyasztók mintáján. Elemzésük során főkomponens-elemzést hajtottak végre varimax rotációval, majd a kutatási céljaik vizsgálatához klaszterelemzést végeztek. Legfőbb eredményeik szerint a két jellemző együttes figyelembevétele szükségesnek látszik a fogyasztók szegmentálása során, miközben lényeges eredmény, hogy a környezettudatos fogyasztók csoportja kettős, azaz magában foglal egy árérzékeny és egy árakra nem érzékeny csoportot. Eszerint, a fenntarthatósággal foglalkozó tudományos kutatásokban és üzleti gyakorlatban érdemesnek tűnik elmozdulni a réspiac megközelítéstől a szélessebben vett zöldfogyasztás értelmezése felé.},
	year = {2024},
	pages = {27-38},
	orcid-numbers = {Lányi, Beatrix/0000-0002-9902-1439; Jakopánecz, Eszter/0000-0002-5032-1115; Csóka, László/0009-0005-1255-198X; Neulinger, Ágnes/0000-0001-6493-2761}
}

@article{MTMT:34476493,
	title = {A cross-culture analysis of risk perception and purchase intention in Vietnamese and Hungarian e-commerce},
	url = {https://m2.mtmt.hu/api/publication/34476493},
	author = {Pham, Thi Van Anh and Nagy, Ákos András and Ngo, Trung and Duc, Minh Ngo},
	doi = {10.14707/ajbr.230160},
	journal-iso = {ASIAN J BUS RES},
	journal = {ASIAN JOURNAL OF BUSINESS RESEARCH},
	volume = {13},
	unique-id = {34476493},
	issn = {1178-8933},
	abstract = {This paper examines the role of uncertainty avoidance (a cultural feature at the individual
		level) in the effect of risk perception and consumers’ behavioural intention in e-commerce.
		Further, we attempt to distinguish between conventional (cognitive) perceived risks and riskrelated feelings of consumers when shopping online. To this end, we utilise a sample of 603
		online shoppers from Hungary and Vietnam. Data is analysed using structural equation
		modelling (SEM). The results reveal two different aspects of risk (i.e., perceived risk and
		risk-related feelings) and highlight that the online decision journey is twofold and influenced
		by the presence of emotions. Moreover, the result also indicates that the level of uncertainty
		avoidance works as a moderator in the effect of perceived risk on consumer purchase
		intention. The more consumers are risk-averse, the stronger the negative impact of perceived
		risk is on their purchase intention. Our results have considerable theoretical implications. We
		enrich the existing literature on risk perception in consumer behaviour by incorporating the
		view of cross-culture and risk-related feelings. Further, we provide meaningful, practical
		implications for Asian e-businesses as well as worldwide.},
	year = {2024},
	eissn = {2463-4522},
	pages = {112-137},
	orcid-numbers = {Pham, Thi Van Anh/0000-0002-7040-1788; Nagy, Ákos András/0000-0002-1403-0038; Ngo, Trung/0000-0002-4528-0259}
}