@article{MTMT:31164383, title = {A szokványos és az ökoélelmiszerek megkülönböztetése érzékszervi jellemzők alapján}, url = {https://m2.mtmt.hu/api/publication/31164383}, author = {Szente, Viktória and Horváth, Jolán}, doi = {10.33567/etm.2259}, journal-iso = {ÉLELMISZER TÁPLÁLKOZÁS ÉS MARKETING}, journal = {ÉLELMISZER TÁPLÁLKOZÁS ÉS MARKETING}, volume = {14}, unique-id = {31164383}, issn = {1786-3422}, abstract = {The organoleptic properties of food products – especially taste – are important for consumers. Various food processing methods might influence these properties significantly. In our study we were looking for differences between common food products and food products from organic production. We aimed at making contributions to increasing the market potential of organic foods by referring to their product value and product experience. In our qualitative study, initially, we made a personal interview with a nutritionist followed by two focus group interviews. During the quantitative research, milk and bread samples from conventional and from organic producers were tested by 40 participants in blind tests. From the results of the primary research we can conclude that it is possible to distinguish between the products of the two production methods. According to the nutritionist and the participants of the two focus groups there are huge differences between ordinary and organic foods with regards to their nutrition value and their taste while from the outside it is the trademark that can help identify the organic products. In the blind test of milk samples the evaluation of the organic products exceeded that of the ordinary ones. Testers considered the organic milk richer in taste and sweeter than ordinary milk and also a more intensive colour and a fattier texture were reported. Regarding the bread samples, testers preferred the organic ones. They evaluated their colour to be more intensive and their texture denser and more flexible. Consequently, it is relevant to emphasize the differences between the two methods of production during sales. The organoleptic properties of organic food products can be suitable for promoting the positive image of the trademark but further research in needed}, keywords = {taste; tej; Kenyér; fogyasztói preferenciák; érzékszervi teszt; ízészlelés; organoleptic test; consumer preferencies}, year = {2018}, pages = {10-16}, orcid-numbers = {Szente, Viktória/0000-0001-5446-8280} } @article{MTMT:30755622, title = {THE OPINION OF VISITORS ON THE TOURISTIC ATTRACTIONS AND SERVICES OF THE ESTERHAZY CASTLE OF FERTŐD}, url = {https://m2.mtmt.hu/api/publication/30755622}, author = {Bodrogai, László Anzelm and Szigeti, Orsolya}, doi = {10.19041/APSTRACT/2018/3-4/11}, journal-iso = {APSTRACT}, journal = {APSTRACT - APPLIED STUDIES IN AGRIBUSINESS AND COMMERCE}, volume = {12}, unique-id = {30755622}, issn = {1789-221X}, year = {2018}, eissn = {1789-7874}, pages = {97-102} } @inproceedings{MTMT:30476409, title = {[Dual Training in Higher Education from the Point of View of Sustainability] Felsőoktatási duális képzés a fenntarthatóság jegyében}, url = {https://m2.mtmt.hu/api/publication/30476409}, author = {Olsovszkyné Némedi, Andrea and Olsovszky, Árpád}, booktitle = {LX. Georgikon Napok}, unique-id = {30476409}, year = {2018}, pages = {50-55} } @article{MTMT:30422715, title = {Mitől függ a nyulak születési súlya? (1.). Döntő az anya testnagysága}, url = {https://m2.mtmt.hu/api/publication/30422715}, author = {Szendrő, Zsolt and Szendrő, Katalin}, journal-iso = {KISTERMELŐK LAPJA}, journal = {KISTERMELŐK LAPJA}, volume = {62}, unique-id = {30422715}, issn = {0238-9533}, year = {2018}, pages = {24-25}, orcid-numbers = {Szendrő, Zsolt/0000-0002-0359-150X; Szendrő, Katalin/0000-0002-0025-1059} } @article{MTMT:30408352, title = {Mitől függ a nyulak születési súlya? (2.)}, url = {https://m2.mtmt.hu/api/publication/30408352}, author = {Szendrő, Zsolt and Szendrő, Katalin}, journal-iso = {KISTERMELŐK LAPJA}, journal = {KISTERMELŐK LAPJA}, volume = {62}, unique-id = {30408352}, issn = {0238-9533}, year = {2018}, pages = {23-24}, orcid-numbers = {Szendrő, Zsolt/0000-0002-0359-150X; Szendrő, Katalin/0000-0002-0025-1059} } @inproceedings{MTMT:30397339, title = {DUAL TRAINING FROM THE STUDENT PERSPECTIVE}, url = {https://m2.mtmt.hu/api/publication/30397339}, author = {Olsovszkyné Némedi, Andrea and Olsovszky, Árpád}, booktitle = {14th Annual International Conference on Economics and Business: CHALLENGES IN THE CARPATHIAN BASIN}, unique-id = {30397339}, year = {2018}, pages = {213-221} } @inproceedings{MTMT:30397331, title = {VALUE CREATION AND MARKETING STRATEGY OF THE CSÍKI BEER BRAND}, url = {https://m2.mtmt.hu/api/publication/30397331}, author = {Berke, Szilárd and Csupor, Bence Zoltán and Szigeti, Orsolya}, booktitle = {14th Annual International Conference on Economics and Business: CHALLENGES IN THE CARPATHIAN BASIN}, unique-id = {30397331}, year = {2018}, pages = {148-159}, orcid-numbers = {Berke, Szilárd/0000-0002-4915-4516} } @book{MTMT:30325411, title = {Junior kutatók tudományos diákköri munkái a Kaposvári Egyetem Gazdaságtudományi Karon a 2017/2018-as tanévben}, url = {https://m2.mtmt.hu/api/publication/30325411}, isbn = {9786155599156}, editor = {Bareith, Tibor and Gál, Veronika and Szente, Viktória}, publisher = {Magyar Agrár- és Élettudományi Egyetem (MATE) KAposvári Campus}, unique-id = {30325411}, year = {2018}, orcid-numbers = {Bareith, Tibor/0000-0002-9971-9597; Szente, Viktória/0000-0001-5446-8280} } @article{MTMT:30317081, title = {Rovarliszt a baromfitakarmányban. 2. rész}, url = {https://m2.mtmt.hu/api/publication/30317081}, author = {Szendrő, Zsolt and Gyenis, József and Szendrő, Katalin}, journal-iso = {BAROMFI ÁGAZAT}, journal = {BAROMFI ÁGAZAT: BAROMFI- ÉS NYÚLTENYÉSZTŐK LAPJA}, volume = {18}, unique-id = {30317081}, issn = {1586-779X}, year = {2018}, pages = {75-82}, orcid-numbers = {Szendrő, Zsolt/0000-0002-0359-150X; Szendrő, Katalin/0000-0002-0025-1059} } @article{MTMT:3426101, title = {A kutatások gyakorlati haszna. 30. Nyúltenyésztési Tudományos nap}, url = {https://m2.mtmt.hu/api/publication/3426101}, author = {Matics, Zsolt and Szendrő, Zsolt and Gerencsér, Zsolt and Szendrő, Katalin}, journal-iso = {KISTERMELŐK LAPJA}, journal = {KISTERMELŐK LAPJA}, volume = {62}, unique-id = {3426101}, issn = {0238-9533}, year = {2018}, pages = {12-12}, orcid-numbers = {Matics, Zsolt/0000-0001-6826-1176; Szendrő, Zsolt/0000-0002-0359-150X; Gerencsér, Zsolt/0000-0002-0987-1588; Szendrő, Katalin/0000-0002-0025-1059} }