TY - JOUR AU - Morgan, Neil A. AU - Jayachandran, Satish AU - Hulland, John AU - Kumar, Binay AU - Katsikeas, Costas AU - Somosi, Ágnes TI - Marketing Performance Assessment and Accountability. Process and Outcomes TS - Process and Outcomes JF - INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING J2 - INT J RES MARK VL - 39 PY - 2022 IS - 2 SP - 462 EP - 481 PG - 20 SN - 0167-8116 DO - 10.1016/j.ijresmar.2021.10.008 UR - https://m2.mtmt.hu/api/publication/32490811 ID - 32490811 LA - English DB - MTMT ER - TY - CONF AU - Agárdi, Irma AU - Alt, Mónika-Anetta AU - Berezvai, Zombor TI - Do generations differ in accepting mobile payment? T2 - EMAC 2020 Annual Conference PB - European Marketing Academy (EMAC) C1 - Brussels PY - 2020 UR - https://m2.mtmt.hu/api/publication/32594316 ID - 32594316 AB - Consumers use increasingly their mobile phone to pay for products and services. Research on mobile payment assumed that the younger consumers are more likely to use the new payment method than older consumers because they have more affinity to new technology. Therefore, we aim to compare the mobile payment acceptance between different generations. We conducted an online survey among generation Z and X. The sample had been analysed with multi-group SEM. Our findings showed that the technology acceptance are driven mostly by perceived compatibility, usefulness, subjective norms, ease of use and enjoyment related to mobile payment. Surprisingly, only the ease of use showed difference between the two generations. Usefulness, compatibility, enjoyment and subjective norms revealed similar effects on the intended use of mobile payments of both generations. LA - English DB - MTMT ER - TY - CHAP AU - Jászberényi, Melinda AU - Ásványi, Katalin AU - Kökény, László AU - Syahrivar, Jhanghiz AU - Gyulavári, Tamás AU - Keszey, Tamara ED - Gál, Zoltán ED - Kovács, Sándor Zsolt ED - Páger, Balázs TI - Self-driving cars for tourists and consumers T2 - Flows of Resources in the Regional Economy in the Age of Digitalisation PB - Magyar Regionális Tudományi Társaság CY - Pécs SN - 9786155949074 PY - 2020 SP - 239 EP - 250 PG - 12 UR - https://m2.mtmt.hu/api/publication/31645501 ID - 31645501 LA - English DB - MTMT ER - TY - CHAP AU - Syahrivar, Jhanghiz AU - Gyulavári, Tamás AU - Muhammad, Prima Putra ED - Gál, Zoltán ED - Kovács, Sándor Zsolt ED - Páger, Balázs TI - The Asgardia Project. An Intersection between Space Tourism and Smart City TS - An Intersection between Space Tourism and Smart City T2 - Flows of Resources in the Regional Economy in the Age of Digitalisation PB - Magyar Regionális Tudományi Társaság CY - Pécs SN - 9786155949074 PY - 2020 SP - 228 EP - 238 PG - 11 UR - https://m2.mtmt.hu/api/publication/31645498 ID - 31645498 LA - English DB - MTMT ER - TY - CONF AU - Buvár, Ágnes AU - Gáti, Mirkó AU - Kiss, Orhidea Edith TI - Digital killed the small business star? How managerial perceptions and trust in marketing professionals affect digital channel utilisation in micro enterprises T2 - EMAC 2020 Annual Conference PB - European Marketing Academy (EMAC) C1 - Brussels PY - 2020 UR - https://m2.mtmt.hu/api/publication/31623260 ID - 31623260 LA - English DB - MTMT ER - TY - JOUR AU - Agárdi, Irma AU - Szabolcsné Orosz, Judit AU - Berezvai, Zombor TI - A digitalizáció hatása a lojalitásprogramok felépítésére a nemzetközi élelmiszer- és napicikk-kiskereskedelemben JF - VEZETÉSTUDOMÁNY J2 - VEZETÉSTUDOMÁNY VL - 51 PY - 2020 IS - 9 SP - 2 EP - 15 PG - 14 SN - 0133-0179 DO - 10.14267/VEZTUD.2020.09.01 UR - https://m2.mtmt.hu/api/publication/31596442 ID - 31596442 LA - Hungarian DB - MTMT ER - TY - JOUR AU - Bakó, Barna AU - Berezvai, Zombor AU - Isztin, Péter AU - Vígh, Enikő Zita TI - Does Uber affect bicycle-sharing usage? Evidence from a natural experiment in Budapest: A rejoinder JF - TRANSPORTATION RESEARCH PART A-POLICY AND PRACTICE J2 - TRANSPORT RES A-POL VL - 138 PY - 2020 SP - 564 EP - 566 PG - 3 SN - 0965-8564 DO - 10.1016/j.tra.2020.06.011 UR - https://m2.mtmt.hu/api/publication/31411350 ID - 31411350 N1 - Funding Agency and Grant Number: Szechenyi 2020 program framework under the European Union project titled: "Institutional developments for intelligent specialization at the Szekesfehervar Campus of Corvinus University of Budapest" [EFOP-3.6.1-16-2016-00013]; Hungarian National Research, Development and Innovation Office [NKFI-119930, NKFI-132343] LA - English DB - MTMT ER - TY - CHAP AU - Zilahy, Gyula AU - Zsóka, Ágnes ED - Nagy, Balázs Vince ED - Murphy, Mike ED - Jarvinen, Hannu-Matti ED - Kálmán, Anikó TI - Innovative methods of teaching sustainable development T2 - Varietas delectat... Complexity is the new normality PB - European Society for Engineering Education (SEFI) CY - Brüsszel SN - 9782873520182 PY - 2020 SP - 1329 EP - 1341 PG - 13 UR - https://m2.mtmt.hu/api/publication/31039894 ID - 31039894 N1 - Cited By :1 Export Date: 24 February 2023 Correspondence Address: Zilahy, G.; Budapest University of Technology and Economics, 3 Műegyetem rakpart, Hungary; email: zilahy@eik.bme.hu LA - English DB - MTMT ER - TY - JOUR AU - Török, Áron AU - Agárdi, Irma TI - Short Food Supply Chains as Opportunities for Hungarian Paragastro Social Enterprises JF - REVIEW ON AGRICULTURE AND RURAL DEVELOPMENT J2 - REVIEW ON AGRICULTURE AND RURAL DEVELOPMENT VL - 8 PY - 2019 IS - 1-2 SP - 102 EP - 106 PG - 5 SN - 2063-4803 DO - 10.14232/rard.2019.1-2.102-106 UR - https://m2.mtmt.hu/api/publication/31357110 ID - 31357110 LA - English DB - MTMT ER - TY - CHAP AU - Agárdi, Irma ED - Dankó, László ED - Piskóti, István TI - Kereskedelem és trendjei T2 - Marketingkaleidoszkóp 2019 PB - Miskolci Egyetem Marketing és Turizmus Intézet CY - Miskolc T3 - Miskolci Marketing Műhely, ISSN 2062-2260 PY - 2019 SP - 19 EP - 29 PG - 11 UR - https://m2.mtmt.hu/api/publication/31277939 ID - 31277939 LA - Hungarian DB - MTMT ER -