@article{MTMT:32490811,
	title = {Marketing Performance Assessment and Accountability. Process and Outcomes},
	url = {https://m2.mtmt.hu/api/publication/32490811},
	author = {Morgan, Neil A. and Jayachandran, Satish and Hulland, John and Kumar, Binay and Katsikeas, Costas and Somosi, Ágnes},
	doi = {10.1016/j.ijresmar.2021.10.008},
	journal-iso = {INT J RES MARK},
	journal = {INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING},
	volume = {39},
	unique-id = {32490811},
	issn = {0167-8116},
	year = {2022},
	eissn = {1873-8001},
	pages = {462-481}
}

@CONFERENCE{MTMT:32594316,
	title = {Do generations differ in accepting mobile payment?},
	url = {https://m2.mtmt.hu/api/publication/32594316},
	author = {Agárdi, Irma and Alt, Mónika-Anetta and Berezvai, Zombor},
	booktitle = {EMAC 2020 Annual Conference},
	unique-id = {32594316},
	abstract = {Consumers use increasingly their mobile phone to pay for products and services. Research on mobile payment assumed that the younger consumers are more likely to use the new payment method than older consumers because they have more affinity to new technology. Therefore, we aim to compare the mobile payment acceptance between different generations. We conducted an online survey among generation Z and X. The sample had been analysed with multi-group SEM. Our findings showed that the technology acceptance are driven mostly by perceived compatibility, usefulness, subjective norms, ease of use and enjoyment related to mobile payment. Surprisingly, only the ease of use showed difference between the two generations. Usefulness, compatibility, enjoyment and subjective norms revealed similar effects on the intended use of mobile payments of both generations.},
	year = {2020},
	orcid-numbers = {Agárdi, Irma/0000-0001-9102-5403}
}

@inproceedings{MTMT:31645501,
	title = {Self-driving cars for tourists and consumers},
	url = {https://m2.mtmt.hu/api/publication/31645501},
	author = {Jászberényi, Melinda and Ásványi, Katalin and Kökény, László and Syahrivar, Jhanghiz and Gyulavári, Tamás and Keszey, Tamara},
	booktitle = {Flows of Resources in the Regional Economy in the Age of Digitalisation},
	unique-id = {31645501},
	year = {2020},
	pages = {239-250},
	orcid-numbers = {Keszey, Tamara/0000-0003-2535-9581}
}

@inproceedings{MTMT:31645498,
	title = {The Asgardia Project. An Intersection between Space Tourism and Smart City},
	url = {https://m2.mtmt.hu/api/publication/31645498},
	author = {Syahrivar, Jhanghiz and Gyulavári, Tamás and Muhammad, Prima Putra},
	booktitle = {Flows of Resources in the Regional Economy in the Age of Digitalisation},
	unique-id = {31645498},
	year = {2020},
	pages = {228-238}
}

@CONFERENCE{MTMT:31623260,
	title = {Digital killed the small business star? How managerial perceptions and trust in marketing professionals affect digital channel utilisation in micro enterprises},
	url = {https://m2.mtmt.hu/api/publication/31623260},
	author = {Buvár, Ágnes and Gáti, Mirkó and Kiss, Orhidea Edith},
	booktitle = {EMAC 2020 Annual Conference},
	unique-id = {31623260},
	year = {2020},
	orcid-numbers = {Buvár, Ágnes/0000-0001-9856-9251; Gáti, Mirkó/0000-0001-5879-6353; Kiss, Orhidea Edith/0000-0001-8296-9429}
}

@article{MTMT:31596442,
	title = {A digitalizáció hatása a lojalitásprogramok felépítésére a nemzetközi élelmiszer- és napicikk-kiskereskedelemben},
	url = {https://m2.mtmt.hu/api/publication/31596442},
	author = {Agárdi, Irma and Szabolcsné Orosz, Judit and Berezvai, Zombor},
	doi = {10.14267/VEZTUD.2020.09.01},
	journal-iso = {VEZETÉSTUDOMÁNY},
	journal = {VEZETÉSTUDOMÁNY},
	volume = {51},
	unique-id = {31596442},
	issn = {0133-0179},
	year = {2020},
	pages = {2-15},
	orcid-numbers = {Agárdi, Irma/0000-0001-9102-5403}
}

@article{MTMT:31411350,
	title = {Does Uber affect bicycle-sharing usage? Evidence from a natural experiment in Budapest: A rejoinder},
	url = {https://m2.mtmt.hu/api/publication/31411350},
	author = {Bakó, Barna and Berezvai, Zombor and Isztin, Péter and Vígh, Enikő Zita},
	doi = {10.1016/j.tra.2020.06.011},
	journal-iso = {TRANSPORT RES A-POL},
	journal = {TRANSPORTATION RESEARCH PART A-POLICY AND PRACTICE},
	volume = {138},
	unique-id = {31411350},
	issn = {0965-8564},
	keywords = {TRANSPORTATION; Economics},
	year = {2020},
	eissn = {1879-2375},
	pages = {564-566}
}

@inproceedings{MTMT:31039894,
	title = {Innovative methods of teaching sustainable development},
	url = {https://m2.mtmt.hu/api/publication/31039894},
	author = {Zilahy, Gyula and Zsóka, Ágnes},
	booktitle = {Varietas delectat... Complexity is the new normality},
	unique-id = {31039894},
	year = {2020},
	pages = {1329-1341}
}

@article{MTMT:31357110,
	title = {Short Food Supply Chains as Opportunities for Hungarian Paragastro Social Enterprises},
	url = {https://m2.mtmt.hu/api/publication/31357110},
	author = {Török, Áron and Agárdi, Irma},
	doi = {10.14232/rard.2019.1-2.102-106},
	journal-iso = {REVIEW ON AGRICULTURE AND RURAL DEVELOPMENT},
	journal = {REVIEW ON AGRICULTURE AND RURAL DEVELOPMENT},
	volume = {8},
	unique-id = {31357110},
	issn = {2063-4803},
	year = {2019},
	eissn = {2677-0792},
	pages = {102-106},
	orcid-numbers = {Török, Áron/0000-0001-6769-7103; Agárdi, Irma/0000-0001-9102-5403}
}

@inbook{MTMT:31277939,
	title = {Kereskedelem és trendjei},
	url = {https://m2.mtmt.hu/api/publication/31277939},
	author = {Agárdi, Irma},
	booktitle = {Marketingkaleidoszkóp 2019},
	unique-id = {31277939},
	year = {2019},
	pages = {19-29},
	orcid-numbers = {Agárdi, Irma/0000-0001-9102-5403}
}