@article{MTMT:34476493,
	title = {A cross-culture analysis of risk perception and purchase intention in Vietnamese and Hungarian e-commerce},
	url = {https://m2.mtmt.hu/api/publication/34476493},
	author = {Pham, Thi Van Anh and Nagy, Ákos András and Ngo, Trung and Duc, Minh Ngo},
	doi = {10.14707/ajbr.230160},
	journal-iso = {ASIAN J BUS RES},
	journal = {ASIAN JOURNAL OF BUSINESS RESEARCH},
	volume = {13},
	unique-id = {34476493},
	issn = {1178-8933},
	abstract = {This paper examines the role of uncertainty avoidance (a cultural feature at the individual
		level) in the effect of risk perception and consumers’ behavioural intention in e-commerce.
		Further, we attempt to distinguish between conventional (cognitive) perceived risks and riskrelated feelings of consumers when shopping online. To this end, we utilise a sample of 603
		online shoppers from Hungary and Vietnam. Data is analysed using structural equation
		modelling (SEM). The results reveal two different aspects of risk (i.e., perceived risk and
		risk-related feelings) and highlight that the online decision journey is twofold and influenced
		by the presence of emotions. Moreover, the result also indicates that the level of uncertainty
		avoidance works as a moderator in the effect of perceived risk on consumer purchase
		intention. The more consumers are risk-averse, the stronger the negative impact of perceived
		risk is on their purchase intention. Our results have considerable theoretical implications. We
		enrich the existing literature on risk perception in consumer behaviour by incorporating the
		view of cross-culture and risk-related feelings. Further, we provide meaningful, practical
		implications for Asian e-businesses as well as worldwide.},
	year = {2024},
	eissn = {2463-4522},
	pages = {112-137},
	orcid-numbers = {Pham, Thi Van Anh/0000-0002-7040-1788; Nagy, Ákos András/0000-0002-1403-0038; Ngo, Trung/0000-0002-4528-0259}
}

@inproceedings{MTMT:30445509,
	title = {The effects of the digital revolution on costs and prices},
	url = {https://m2.mtmt.hu/api/publication/30445509},
	author = {Rekettye, Gábor and Rekettye, Gábor (ifj.)},
	booktitle = {Economics of Digital Transformation},
	unique-id = {30445509},
	year = {2019},
	pages = {131-145},
	orcid-numbers = {Rekettye, Gábor/0000-0002-3788-2735}
}

@article{MTMT:3310612,
	title = {The present state of the game ‘hide and seek’ in pricing},
	url = {https://m2.mtmt.hu/api/publication/3310612},
	author = {Rekettye, Gábor and Jonathan, Liu},
	doi = {10.1504/IJBPM.2018.10010263},
	journal-iso = {INT J BUS PERFORM MANAGE (IJBPM)},
	journal = {INTERNATIONAL JOURNAL OF BUSINESS PERFORMANCE MANAGEMENT (IJBPM)},
	volume = {19},
	unique-id = {3310612},
	issn = {1368-4892},
	year = {2018},
	eissn = {1741-5039},
	pages = {158-168},
	orcid-numbers = {Rekettye, Gábor/0000-0002-3788-2735}
}

@article{MTMT:3240875,
	title = {Életminôség: A környezeti hatások szerepe – európai összehasonlítás},
	url = {https://m2.mtmt.hu/api/publication/3240875},
	author = {Rekettye, Gábor and Kékes, Ede},
	journal-iso = {HYPERTONIA NEPHROLOGIA},
	journal = {HYPERTONIA ÉS NEPHROLOGIA},
	volume = {21},
	unique-id = {3240875},
	issn = {1418-477X},
	keywords = {életminőség; levegőszennyezettség; környezeti tényezők},
	year = {2017},
	eissn = {2498-6259},
	pages = {136-140},
	orcid-numbers = {Rekettye, Gábor/0000-0002-3788-2735}
}

@book{MTMT:3214920,
	title = {Bevezetés a marketingbe},
	url = {https://m2.mtmt.hu/api/publication/3214920},
	isbn = {9789630597593},
	author = {Rekettye, Gábor and Törőcsik, Mária and Hetesi, Erzsébet},
	publisher = {Akadémiai Kiadó Zrt.},
	unique-id = {3214920},
	year = {2016},
	orcid-numbers = {Rekettye, Gábor/0000-0002-3788-2735; Törőcsik, Mária/0000-0002-0923-1396}
}

@article{MTMT:3181617,
	title = {SZŰKMARKÚAK, SZÓSZÓLÓK, NAGYVONALÚAK, BAJNOKOK?. A magyar online vásárlók ügyfélérték és vélemény-formáló magatartás szerint szegmentálva},
	url = {https://m2.mtmt.hu/api/publication/3181617},
	author = {Nagy, Ákos András and Szűcs, Krisztián and Kemény, Ildikó and Simon, Judit},
	doi = {10.20520/JEL-KEP.2016.4.33},
	journal-iso = {JEL-KÉP},
	journal = {JEL-KÉP: KOMMUNIKÁCIÓ KÖZVÉLEMÉNY MÉDIA},
	volume = {5},
	unique-id = {3181617},
	issn = {0209-584X},
	year = {2016},
	pages = {32-49},
	orcid-numbers = {Nagy, Ákos András/0000-0002-1403-0038; Szűcs, Krisztián/0000-0003-4672-8067}
}

@article{MTMT:3136043,
	title = {Comparing the Hungarian and Indian Experts’ Opinions about the Future of Marketing Communication},
	url = {https://m2.mtmt.hu/api/publication/3136043},
	author = {Rekettye, Gábor (ifj.) and Rekettye, Gábor},
	journal-iso = {INT J BUS INSIGHT TRANSFORM},
	journal = {INTERNATIONAL JOURNAL OF BUSINESS INSIGHTS AND TRANSFORMATION},
	volume = {9},
	unique-id = {3136043},
	issn = {0974-5874},
	year = {2016},
	pages = {29-33},
	orcid-numbers = {Rekettye, Gábor/0000-0002-3788-2735}
}

@misc{MTMT:30397278,
	title = {Nemzetközi Felsőoktatási marketing ismeretek képzés és Felsőoktatás Nemzetközi Fejlesztéséért díj pályázatainak szakmai bírálata. Felsőoktatás nemzetköziesítése szakmai konferencia. Tempus Közalapítvány, Budapest. 2015. január 14.},
	url = {https://m2.mtmt.hu/api/publication/30397278},
	author = {Fojtik, János and Kuráth, Gabriella},
	unique-id = {30397278},
	year = {2015},
	orcid-numbers = {Kuráth, Gabriella/0000-0003-2279-5935}
}

@{MTMT:25115974,
	title = {Marketingstratégiai döntések},
	url = {https://m2.mtmt.hu/api/publication/25115974},
	author = {Törőcsik, Mária},
	booktitle = {Bevezetés a marketingbe},
	publisher = {Akadémiai Kiadó Zrt.},
	unique-id = {25115974},
	year = {2015},
	pages = {39-61},
	orcid-numbers = {Törőcsik, Mária/0000-0002-0923-1396}
}

@inbook{MTMT:3410852,
	title = {A fiatalok fogyasztása, tartalomfogyasztása – irodalomkutatás},
	url = {https://m2.mtmt.hu/api/publication/3410852},
	author = {Tóbi, István and Törőcsik, Mária},
	booktitle = {Tanulmányok a TÁMOP-4.2.3-12/1/KONV-2012-0016 „Tudománykommunikáció a Z generációnak” projekt keretében},
	unique-id = {3410852},
	year = {2015},
	orcid-numbers = {Törőcsik, Mária/0000-0002-0923-1396}
}