@inproceedings{MTMT:34545592, title = {Technológiai változások kiterjedése: egy koncepcionális megközelítés összegzése}, url = {https://m2.mtmt.hu/api/publication/34545592}, author = {Mátó, Ágnes Réka and Vilmányi, Márton}, booktitle = {REZILIENS MARKETING - VÁLASZOK VÁLTOZÓ KIHÍVÁSOKRA : Egyesület a Marketing Oktatásért és Kutatásért XXIX. Nemzetközi Konferencia TANULMÁNYKÖTET}, doi = {10.62561/EMOK-2023-17}, unique-id = {34545592}, year = {2023}, pages = {217-227} } @inbook{MTMT:34545443, title = {Technológiai változások érzékelése információs mintázatok mentén}, url = {https://m2.mtmt.hu/api/publication/34545443}, author = {Mátó, Ágnes Réka and Vilmányi, Márton}, booktitle = {Megváltozik-e a nonbusiness marketing szerepe a globális trendek hatásaira?}, doi = {10.14232/gtk.nmgt.2023.11}, unique-id = {34545443}, year = {2023}, pages = {107-118} } @article{MTMT:33168627, title = {The role of information in relation to interaction affected by technology change - the case of a telemedicine pilot project}, url = {https://m2.mtmt.hu/api/publication/33168627}, author = {Dóra, Tímea Beatrice and Mátó, Ágnes Réka and Szalkai, Zsuzsanna and Vilmányi, Márton}, doi = {10.1108/JBIM-02-2022-0065}, journal-iso = {J BUS IND MARKET}, journal = {JOURNAL OF BUSINESS & INDUSTRIAL MARKETING}, volume = {38}, unique-id = {33168627}, issn = {0885-8624}, abstract = {Purpose Telemedicine, similarly to social media, accelerates information exchange, enriches information, provides better access to information and, furthermore, has an impact on mobilizing resources in business-to-business relationships. This paper aims to contribute to the understanding of the changes brought about by telemedicine, as a new technology, in patient routes. Design/methodology/approach This case study method was applied to examine five health-care protocols through their patient routes (series of activities) with and without telemedicine technology. The ARA model was applied to examine the changes telemedicine engendered in relation to activities, resources and actors. The strategy of visual mapping was applied for the comparative analysis. Findings The analyzed cases show that the new resources applied through telemedicine technology modified the number and substance of relevant activities and the set and role of actors who were involved. The quantity or the availability of output information increased in patient routes when new resources were added by telemedicine technology. When technology change occurred, any change in data or information systems - the two building blocks of information - could result in new or modified activities. If data that is used or produced while undertaking an activity change simultaneously along with the information system used for encrypting this data, then this "joint change" will certainly entail some kind of change in the set of activities, resources or actors that are involved. If not, then the activities continued the same as with the face-to-face protocol (without the new technology). Originality/value The novelty of the paper is that the results highlight the role of information in the extent of change in interactions induced by new technology. Findings about such changes show how information influenced by activities, resources and actors can help decision-makers in relation to the use of telemedicine.}, keywords = {EFFICIENCY; KNOWLEDGE; TECHNOLOGY; MANAGEMENT; telemedicine; STRATEGIES; Hospitals; CARE; Interaction; Social media; co-creation; Resource integration}, year = {2023}, eissn = {2052-1189}, pages = {1639-1655} } @inproceedings{MTMT:33574954, title = {Technológiai változások hatásainak értékelése az idővezérelt tevékenység alapú költségszámítás nézőpontjából}, url = {https://m2.mtmt.hu/api/publication/33574954}, author = {Vilmányi, Márton and Mátó, Ágnes Réka and Tarjányi, Margit Anita and Kálmán, Melitta}, booktitle = {3. Farkas Ferenc Nemzetközi Tudományos Konferencia: „Menedzsment forradalmak”: Konferenciakötet}, unique-id = {33574954}, year = {2022}, pages = {540-550} } @inproceedings{MTMT:33364915, title = {Technológiai változások érzékelése információs mintázatok mentén (Perception of technological changes through information patterns)}, url = {https://m2.mtmt.hu/api/publication/33364915}, author = {Mátó, Ágnes Réka and Vilmányi, Márton}, booktitle = {"Mérleg és Kihívások - Fenntarthatóság" XII. Nemzetközi Tudományos Konferencia}, unique-id = {33364915}, year = {2022}, pages = {223-234} } @CONFERENCE{MTMT:32504796, title = {The Influence of Telemedicine as Technology on Resource Integration}, url = {https://m2.mtmt.hu/api/publication/32504796}, author = {Dóra, Tímea Beatrice and Mátó, Ágnes Réka and Szalkai, Zsuzsanna and Vilmányi, Márton}, booktitle = {37th Annual IMP Conference and Doctoral Colloquium}, unique-id = {32504796}, year = {2021} } @book{MTMT:30927272, title = {A 4. ipari forradalom kihívásai a stratégiai menedzsment aspektusából}, url = {https://m2.mtmt.hu/api/publication/30927272}, isbn = {9789633066553}, editor = {Vilmányi, Márton and Hortoványi, Lilla}, publisher = {University of Szeged, Faculty of Economics and Business Administration}, unique-id = {30927272}, year = {2020}, orcid-numbers = {Hortoványi, Lilla/0000-0002-4896-9641} } @book{MTMT:3412672, title = {Esettanulmányok – Vállalati stratégia}, url = {https://m2.mtmt.hu/api/publication/3412672}, isbn = {9789633066171}, editor = {Vilmányi, Márton and Tarjányi, Margit Anita and Kálmán, Melitta and Mátó, Ágnes Réka}, publisher = {University of Szeged, Faculty of Economics and Business Administration}, unique-id = {3412672}, year = {2018} }