@inproceedings{MTMT:32217656, title = {A design gondolkodás alkalmazhatósága a pénzügyi-üzleti tudatosság növelését célzó oktatásfejlesztésben}, url = {https://m2.mtmt.hu/api/publication/32217656}, author = {Orbulov, Vanda}, booktitle = {“Post-traumatic marketing: virtuality and reality” – Proceedings of the EMOK 2021 International Conference}, unique-id = {32217656}, year = {2021}, pages = {70-86} } @inproceedings{MTMT:32083018, title = {Application of Design Thinking in the Education Segment, Regarding the Human-Computer Interactions}, url = {https://m2.mtmt.hu/api/publication/32083018}, author = {Orbulov, Vanda}, booktitle = {Digital Human Modeling and Applications in Health, Safety, Ergonomics and Risk Management. AI, Product and Service}, doi = {10.1007/978-3-030-77820-0_24}, unique-id = {32083018}, year = {2021}, pages = {322-331} } @article{MTMT:31785077, title = {Case Study for Product Development Innovation Based on Design Thinking Approach, Demonstrated by Smart Furniture Project}, url = {https://m2.mtmt.hu/api/publication/31785077}, author = {Lógó, Emma and Orbulov, Vanda}, doi = {10.3311/PPci.17321}, journal-iso = {PERIOD POLYTECH CIV ENG}, journal = {PERIODICA POLYTECHNICA-CIVIL ENGINEERING}, volume = {65}, unique-id = {31785077}, issn = {0553-6626}, abstract = {The paper intends to demonstrate the functional role and application of methods provided by the design thinking mindset when the team should create an innovative product design concept in a multidiscipline environment. First, the essential description and features of a design thinking mindset are significant for the discussed topic are introduced, along with defining the specialties and expected output of the featured smart furniture project. Second, after a clear view of the applicable mindset, the paper aims to sketch the project scope by reasoning the applied design thinking methods and highlighting the product design process’s challenges. Finally, the article makes a definite conclusion for demonstrating the design thinking mindset's experienced application, completed by the detailed evaluation of research questions based on empirical data. The purpose of the article is, on the one hand, to highlight the role and significance of the design thinking mindset in an innovative project. On the other hand, emphasizing that well-chosen methods in the right team composition with a well-defined problem already carries the key to the solution. The paper's novelty is the detailed practical description confirmed by concrete results of successfully applied methods needed to design a clear vision and scope for a multidiscipline team by design thinking mindset.}, year = {2021}, eissn = {1587-3773}, pages = {397-408} } @article{MTMT:32094387, title = {Effectiveness Measurement Methods for the Application of Design Thinking Approach}, url = {https://m2.mtmt.hu/api/publication/32094387}, author = {Orbulov, Vanda}, doi = {10.32559/et.2020.4.7}, journal-iso = {EU TÜKÖR}, journal = {EURÓPAI TÜKÖR: AZ INTEGRÁCIÓS STRATÉGIAI MUNKACSOPORT KÉTHAVONTA MEGJELENŐ FOLYÓIRATA}, volume = {23}, unique-id = {32094387}, issn = {1416-6151}, year = {2020}, eissn = {2560-287X}, pages = {89-101} } @inproceedings{MTMT:31605255, title = {Felsőoktatási mesterképzés demográfiai adatelemzése SPSS környezetben}, url = {https://m2.mtmt.hu/api/publication/31605255}, author = {Orbulov, Vanda and Lógó, Emma}, booktitle = {Marketing a digitalizáció korában}, unique-id = {31605255}, year = {2020}, pages = {227-238} } @article{MTMT:30829245, title = {Assessment of Applicability of the Service Design Method on Electric Vehicles}, url = {https://m2.mtmt.hu/api/publication/30829245}, author = {Orbulov, Vanda and Lógó, Emma}, doi = {10.3311/PPtr.14347}, journal-iso = {PERIOD POLYTECH TRANSP ENG}, journal = {PERIODICA POLYTECHNICA TRANSPORTATION ENGINEERING}, volume = {48}, unique-id = {30829245}, issn = {0303-7800}, abstract = {The objective of our research work is to assess the applicability of the service design methods on electric passenger cars with special focus on the Central European region. To achieve this goal, the classification and critical evaluation of the key customer touchpoints (such as webpages, showrooms, test drives, events etc.) that could be relevant in the whole sales process are necessary, along with the definition of the sales channel can be dedicated as a key tool of the deeper research. Our further objective is to define such elements of the user experience that are only typical in the case of electric vehicles, therefore they require special process design solutions. As an additional research output, our aim is to highlight the different preferences and needs of the users of electric vehicles compared to the online communication of producers. This could be especially significant in interaction design aspects.}, year = {2020}, eissn = {1587-3811}, pages = {52-56} }