@misc{MTMT:34541039,
	title = {Staff Experience in the Frontline},
	url = {https://m2.mtmt.hu/api/publication/34541039},
	author = {Veres, Zoltán and Liska, Fanny},
	unique-id = {34541039},
	abstract = {Employee experience has been long ago theorized in services marketing and management (not fully referenced it is to mention Fullerton and Punj, 1997; Harris and Reynolds, 2003; Subramony and Pugh, 2015; Plaskoff, 2017; Locock et al., 2020 etc.). This is however only a one-side viewpoint of the frontline. In order to break through the wall between the functional silos of the marketing and the human resource management the study of the situation in a reciprocal approach, i.e. co-creation by customer-frontstaff experience sharing, can be equally interesting. What is more, the overlapping control area of the marketing and the human resource management justifies the two-way problem interpretation. Purpose and motivation for the study, namely research goal was exploring the nature of interactions between customers and service frontline personnel in nonstandard situations.},
	year = {2023},
	orcid-numbers = {Liska, Fanny/0000-0002-0673-4561}
}

@article{MTMT:34504353,
	title = {Exploring nonstandard service frontline situations},
	url = {https://m2.mtmt.hu/api/publication/34504353},
	author = {Liska, Fanny and Veres, Zoltán},
	doi = {10.15170/MM.2023.57.KSZ.03.08},
	journal-iso = {MARKETING ÉS MENEDZSMENT},
	journal = {MARKETING ÉS MENEDZSMENT},
	volume = {57},
	unique-id = {34504353},
	issn = {1219-0349},
	abstract = {THE AIMS OF THE PAPERJaycustomer behavior often increases the unpredictability of the service to an unmanageable extent. A co-creation based development can be presumed in the attitude of the consumer and of the frontline staff. The primary goal of this research was to investigate the dynamics of interactions between customers and frontline staff, particularly in nonstandard situations. This study aimed to understand how 'jaycustomer' behavior, which includes unpredictable and challenging customer actions, impacts these interactions and the overall service process.METHODOLOGYTo explore the above, the study employed a quasi-secondary data collection method (narratives, netnography). Frontline conflicts were simulated based on a mystery shopping scenario. Mystery shoppers were instructed to combine two theoretical jaycustomer types – the Belligerent and the Egocentric Edgar (the selfish) – in their approach. These shoppers were tasked with observing various aspects of frontline staff behavior, including reactions, communication, gestures, and problem-solving intentions.MOST IMPORTANT RESULTSThe simulations led to the identification of distinct behavioral patterns on both sides of the customer-staff interaction. The study highlighted specific jaycustomer oriented patterns and the frontline staff's response strategies. Furthermore, essential human resource management skills in dealing with such jaycustomer scenarios were identified, providing insights into both customer and employee behavior in challenging service situations.RECOMMENDATIONSThe findings of this research offer significant implications for service management and marketing theory, particularly in developing a consensual model for managing frontline processes. Additionally, the study suggests that reviewing and aligning staff training content with these research findings could be a fruitful direction for enhancing human resource management practices in customer service environments. An expert interview conducted post-experiment further affirmed special tasks for frontline management to handle such jaycustomer situations effectively.},
	year = {2023},
	eissn = {2786-3395},
	pages = {75-82},
	orcid-numbers = {Liska, Fanny/0000-0002-0673-4561; Veres, Zoltán/0000-0001-7072-7203}
}

@article{MTMT:34144831,
	title = {Possibilities of the CSR and social marketing in the health-conscious leisure-time sports},
	url = {https://m2.mtmt.hu/api/publication/34144831},
	author = {Liska, Fanny and Kovács, Ildikó and Veres, Zoltán},
	journal-iso = {PMR},
	journal = {PANNON MANAGEMENT REVIEW},
	volume = {12},
	unique-id = {34144831},
	issn = {2063-8248},
	keywords = {Dietary Supplements; Social Marketing; Motivations; recreational sports; ethical communication},
	year = {2023},
	eissn = {2064-0188},
	pages = {63},
	orcid-numbers = {Liska, Fanny/0000-0002-0673-4561; Kovács, Ildikó/0000-0001-7440-1630; Veres, Zoltán/0000-0001-7072-7203}
}

@article{MTMT:34101417,
	title = {Motivational Drivers behind the Consumption of Dietary Supplements by Leisure-Time Athletes},
	url = {https://m2.mtmt.hu/api/publication/34101417},
	author = {Kovács, Ildikó and Liska, Fanny and Veres, Zoltán},
	doi = {10.3390/foods12163044},
	journal-iso = {FOODS},
	journal = {FOODS},
	volume = {12},
	unique-id = {34101417},
	issn = {2304-8158},
	abstract = {The prevalence of dietary supplement use has been growing continuously worldwide. Nevertheless, limited research evidence is available on dietary supplement usage related to the segment of leisure-time athletes with the determinants of motivational drivers, sport types, and demographic characteristics. This research, which was conducted in Hungary among leisure-time athletes, aims to learn about the demographic and sports characteristics of consumers who identified themselves as active dietary supplement consumers in the survey. The motivational drivers for consuming dietary supplements and their differences, as well as the frequency of dietary supplement consumption in each sports category, are examined. The findings of the study provide valuable insights into the key motivational drivers, among which health preservation, improvement in physical well-being, and cartilage protection are predominant. The results show that there are significant differences between segments taking part in different leisure-time sport activities and age groups when it comes to dietary supplement usage. Three different segments were identified based on the motivational drivers examined. As a limitation, to note is that due to the sample size, the study can be considered as prospective. In practical terms, the results of the study can be used to support marketing projects that aim to reach leisure-time sport athletes.},
	year = {2023},
	eissn = {2304-8158},
	pages = {3044},
	orcid-numbers = {Kovács, Ildikó/0000-0001-7440-1630; Liska, Fanny/0000-0002-0673-4561; Veres, Zoltán/0000-0001-7072-7203}
}

@article{MTMT:34020841,
	title = {Aki kimarad, az tényleg lemarad?. Hallgatók mindennapi és munkahelyi fomo-jelenségének és közösségimédia-függőségének összefüggés-vizsgálata három magyar egyetemen},
	url = {https://m2.mtmt.hu/api/publication/34020841},
	author = {Kővári, Edit and Hargitai, Dávid Máté and Liska, Fanny},
	doi = {10.14267/VEZTUD.2023.06.02},
	journal-iso = {VEZETÉSTUDOMÁNY},
	journal = {VEZETÉSTUDOMÁNY},
	volume = {54},
	unique-id = {34020841},
	issn = {0133-0179},
	abstract = {A FOMO (Fear of Missing Out) jelensége arra a félelemre utal, amikor egy felhasználó tart attól, hogy az online tartalmakat és mások interakcióit nem láthatja, nem időben reagálhat rájuk, vagy vesz részt élőben az adott aktivitáson. A FOMO érzése szorongáshoz, alvászavarokhoz, a koncentráció hiányához és a közösségi médiától való krónikus függéshez vezethet. Megjelent azonban az “ellentrend”, a Joy of Missing Out: az egészséges “diszkonnektivitás”, az online platformokról történő szándékolt, jó érzésű lecsatlakozás. A szerzők kutatása az általános és munkahelyi FOMO-jelenség dinamikáit vizsgálja a közösségimédia-addikció függvényében. A szakirodalmi elemzés eredményeit a Web of Science adatbázisát alkalmazva összefüggés-vizualizáció illusztrálja. A négy kutatási hipotézis vizsgálatához többváltozós elemzést alkalmaztak. A FOMO-jelenség elemzésénél két faktort azonosítottak: a másokhoz való viszonyítást (online) és a kimaradásélményt (offline). A munkahelyi FOMO esetén is két faktort emeltek ki: a kapcsolati kirekesztést és az információs kirekesztést.},
	year = {2023},
	pages = {17-31},
	orcid-numbers = {Kővári, Edit/0000-0001-8551-7196; Hargitai, Dávid Máté/0000-0003-4470-3296; Liska, Fanny/0000-0002-0673-4561}
}

@book{MTMT:33805588,
	title = {Tippek a körforgásos gazdaság elveinek megvalósításához turisztikai szolgáltatók számára},
	url = {https://m2.mtmt.hu/api/publication/33805588},
	isbn = {9789633962626},
	author = {Madarász, Eszter and Neumanné Virág, Ildikó and Jakab, Bálint and Liska, Fanny and Varga-Dani , Barbara},
	publisher = {Pannon Egyetem Gazdaságtudományi Kar},
	unique-id = {33805588},
	year = {2022},
	orcid-numbers = {Madarász, Eszter/0000-0003-0688-5703; Neumanné Virág, Ildikó/0000-0003-3957-5146; Liska, Fanny/0000-0002-0673-4561}
}

@misc{MTMT:33555818,
	title = {A CSR és a társadalmi marketing lehetőségei az egészségtudatos szabadidősportban},
	url = {https://m2.mtmt.hu/api/publication/33555818},
	author = {Liska, Fanny and Kovács, Ildikó and Veres, Zoltán},
	unique-id = {33555818},
	year = {2022},
	orcid-numbers = {Liska, Fanny/0000-0002-0673-4561; Kovács, Ildikó/0000-0001-7440-1630; Veres, Zoltán/0000-0001-7072-7203}
}

@{MTMT:33315445,
	title = {Szegmensstruktúra a szabadidős sportolók étrend-kiegészítő fogyasztásában},
	url = {https://m2.mtmt.hu/api/publication/33315445},
	author = {Kovács, Ildikó and Liska, Fanny and Veres, Zoltán},
	booktitle = {Transzformatív marketing},
	unique-id = {33315445},
	year = {2022},
	pages = {99-99},
	orcid-numbers = {Kovács, Ildikó/0000-0001-7440-1630; Liska, Fanny/0000-0002-0673-4561; Veres, Zoltán/0000-0001-7072-7203}
}

@{MTMT:32818875,
	title = {A FOMO-JOMO jelenségek nyomában},
	url = {https://m2.mtmt.hu/api/publication/32818875},
	author = {Liska, Fanny and Kővári, Edit},
	booktitle = {„A Tűztorony lépcsőin – Továbblépési lehetőségek az innovációban” - absztrakt kötet},
	unique-id = {32818875},
	year = {2022},
	pages = {27-27},
	orcid-numbers = {Liska, Fanny/0000-0002-0673-4561; Kővári, Edit/0000-0001-8551-7196}
}

@{MTMT:32818847,
	title = {A modern agrotechnika lebegő innovátorai: permetező drónok a növényvédelemben},
	url = {https://m2.mtmt.hu/api/publication/32818847},
	author = {Liska, Fanny and Liska, Dávid},
	booktitle = {„A Tűztorony lépcsőin – Továbblépési lehetőségek az innovációban” - absztrakt kötet},
	unique-id = {32818847},
	year = {2022},
	pages = {18-18},
	orcid-numbers = {Liska, Fanny/0000-0002-0673-4561}
}