@article{MTMT:31749402,
	title = {New research methods of Sales-Marketing Interfaces},
	url = {https://m2.mtmt.hu/api/publication/31749402},
	author = {Hetenyi, Gábor},
	journal-iso = {IJEMS MMTK},
	journal = {INTERNATIONAL JOURNAL OF ENGINEERING AND MANAGEMENT SCIENCES / MŰSZAKI ÉS MENEDZSMENT TUDOMÁNYI KÖZLEMÉNYEK},
	volume = {5},
	unique-id = {31749402},
	issn = {2498-700X},
	year = {2020},
	pages = {160-183}
}

@article{MTMT:31067507,
	title = {PLS Modelling of Factors Affecting the Cooperation Between Sales and Marketing in Pharmaceutical and Non-Pharmaceutical Manufacturing Firms},
	url = {https://m2.mtmt.hu/api/publication/31067507},
	author = {Hetenyi, Gábor and Szilasi, Magdolna and Lengyel, Attila},
	doi = {10.22598/mt/2019.31.2.227},
	journal-iso = {TRZISTE},
	journal = {TRZISTE / MARKET},
	volume = {31},
	unique-id = {31067507},
	issn = {0353-4790},
	abstract = {Purpose – This paper aims to explore the manner in which cooperation between sales and marketing in pharmaceutical manufacturing companies (PMC) (n=16) and non-pharmaceutical manufacturing companies (NPMC) (n=31) is affected by selected indicators. It also attempts to demonstrate how the Partial Least Square (PLS) path modelling technique can reveal latent mechanisms in the interplay of the examined factors affecting SM cooperation. Design/methodology/approach – Data collection was carried out in the form of an online questionnaire. The rating scale data gathered was analyzed using PLS path modelling. Findings – Management culture (information exchange, coordination, vision, and communication) as the su-perblock of the model accounts for a high variance in SM cooperation in both PMCs (R2 =0.619) and NPMCs (R2 =0.741). Out of the three variables determining management culture, in PMCs it is coordination (R2 %=44), while in NPMCs it is information exchange (R2 %=57) that accounts for most of the variance. The results clearly demonstrate that there are factors affecting SM cooperation that work differently in PMCs and NPMCs. Limitations – As the analysis in this research study was based on a convenience sample, its result should be interpreted with caution and cannot be generalized. Originality/value – This is the first time that the SM interface mechanisms were compared in PMCs and NP-MCs using PLS path modelling. PLS revealed latent relationships and mechanisms that play an important role in optimising SM cooperation.},
	year = {2019},
	pages = {227-247},
	orcid-numbers = {Lengyel, Attila/0000-0003-3108-6188}
}

@article{MTMT:30923545,
	title = {Quantitative analysis of qualitative data: Using voyant tools to investigate the sales-marketing interface},
	url = {https://m2.mtmt.hu/api/publication/30923545},
	author = {Hetenyi, Gábor and Lengyel, Attila and Szilasi, Magdolna Emma},
	doi = {10.3926/jiem.2929},
	journal-iso = {J INDUST ENGIN MANAG},
	journal = {JOURNAL OF INDUSTRIAL ENGINEERING AND MANAGEMENT},
	volume = {12},
	unique-id = {30923545},
	issn = {2013-8423},
	year = {2019},
	eissn = {2013-0953},
	pages = {393-404},
	orcid-numbers = {Lengyel, Attila/0000-0003-3108-6188}
}

@article{MTMT:30857199,
	title = {Nationality Differences Affecting the Cooperation of SM: PLS Modelling of Data from Six International Companies},
	url = {https://m2.mtmt.hu/api/publication/30857199},
	author = {Hetenyi, Gábor and Lengyel, Attila and Szilasi, Magdolna Emma and Szűcs, Edit},
	journal-iso = {SELYE E-STUDIES},
	journal = {SELYE E-STUDIES},
	volume = {10},
	unique-id = {30857199},
	issn = {1338-1598},
	year = {2019},
	pages = {46-63},
	orcid-numbers = {Lengyel, Attila/0000-0003-3108-6188}
}

@article{MTMT:30806364,
	title = {A konfliktuspotenciálok elemzésének jelentősége a marketing és az értékesítés integrációjában},
	url = {https://m2.mtmt.hu/api/publication/30806364},
	author = {Hetenyi, Gábor and Lengyel, Attila and Szilasi, Magdolna Emma},
	doi = {10.21791/IJEMS.2019.3.5.},
	journal-iso = {IJEMS MMTK},
	journal = {INTERNATIONAL JOURNAL OF ENGINEERING AND MANAGEMENT SCIENCES / MŰSZAKI ÉS MENEDZSMENT TUDOMÁNYI KÖZLEMÉNYEK},
	volume = {4},
	unique-id = {30806364},
	issn = {2498-700X},
	year = {2019},
	pages = {41-59},
	orcid-numbers = {Lengyel, Attila/0000-0003-3108-6188}
}