TY - BOOK AU - Simon, Judit AU - Dóra, Tímea Beatrice AU - Szalkai, Zsuzsanna TI - Collaboration of For-Profit and Non-Profit Organizations in Healthcare Prevention Events PY - 2023 UR - https://m2.mtmt.hu/api/publication/34517902 ID - 34517902 LA - English DB - MTMT ER - TY - JOUR AU - Dóra, Tímea Beatrice AU - Mátó, Ágnes Réka AU - Szalkai, Zsuzsanna AU - Vilmányi, Márton TI - The role of information in relation to interaction affected by technology change - the case of a telemedicine pilot project JF - JOURNAL OF BUSINESS & INDUSTRIAL MARKETING J2 - J BUS IND MARKET VL - 38 PY - 2023 IS - 8 SP - 1639 EP - 1655 PG - 17 SN - 0885-8624 DO - 10.1108/JBIM-02-2022-0065 UR - https://m2.mtmt.hu/api/publication/33168627 ID - 33168627 N1 - Department of Management and Business Economics, Budapest University of Technology and Economics, Budapest, Hungary Institute of Business Studies, University of Szeged, Szeged, Hungary Export Date: 25 October 2022 Correspondence Address: Szalkai, Z.; Department of Management and Business Economics, Hungary; email: szalkai.zsuzsanna@gtk.bme.hu AB - Purpose Telemedicine, similarly to social media, accelerates information exchange, enriches information, provides better access to information and, furthermore, has an impact on mobilizing resources in business-to-business relationships. This paper aims to contribute to the understanding of the changes brought about by telemedicine, as a new technology, in patient routes. Design/methodology/approach This case study method was applied to examine five health-care protocols through their patient routes (series of activities) with and without telemedicine technology. The ARA model was applied to examine the changes telemedicine engendered in relation to activities, resources and actors. The strategy of visual mapping was applied for the comparative analysis. Findings The analyzed cases show that the new resources applied through telemedicine technology modified the number and substance of relevant activities and the set and role of actors who were involved. The quantity or the availability of output information increased in patient routes when new resources were added by telemedicine technology. When technology change occurred, any change in data or information systems - the two building blocks of information - could result in new or modified activities. If data that is used or produced while undertaking an activity change simultaneously along with the information system used for encrypting this data, then this "joint change" will certainly entail some kind of change in the set of activities, resources or actors that are involved. If not, then the activities continued the same as with the face-to-face protocol (without the new technology). Originality/value The novelty of the paper is that the results highlight the role of information in the extent of change in interactions induced by new technology. Findings about such changes show how information influenced by activities, resources and actors can help decision-makers in relation to the use of telemedicine. LA - English DB - MTMT ER - TY - JOUR AU - Dóra, Dávid AU - Dóra, Tímea Beatrice AU - Szegvári, Gábor Adrián AU - Gerdán, Csongor AU - Lohinai, Zoltán TI - EZCancerTarget: an open-access drug repurposing and data-collection tool to enhance target validation and optimize international research efforts against highly progressive cancers JF - BIODATA MINING J2 - BIODATA MIN VL - 15 PY - 2022 IS - 1 PG - 13 SN - 1756-0381 DO - 10.1186/s13040-022-00307-9 UR - https://m2.mtmt.hu/api/publication/33133332 ID - 33133332 N1 - Export Date: 14 December 2022 Correspondence Address: Dora, D.; Department of Anatomy, Tuzolto st. 58, Hungary; email: dora.david@med.semmelweis-univ.hu Correspondence Address: Lohinai, Z.; National Korányi Institute of Pulmonology, Piheno ut 1., Hungary; email: zoltan.lohinai@koranyi.hu AB - The expanding body of potential therapeutic targets requires easily accessible, structured, and transparent real-time interpretation of molecular data. Open-access genomic, proteomic and drug-repurposing databases transformed the landscape of cancer research, but most of them are difficult and time-consuming for casual users. Furthermore, to conduct systematic searches and data retrieval on multiple targets, researchers need the help of an expert bioinformatician, who is not always readily available for smaller research teams. We invite research teams to join and aim to enhance the cooperative work of more experienced groups to harmonize international efforts to overcome devastating malignancies. Here, we integrate available fundamental data and present a novel, open access, data-aggregating, drug repurposing platform, deriving our searches from the entries of Clue.io. We show how we integrated our previous expertise in small-cell lung cancer (SCLC) to initiate a new platform to overcome highly progressive cancers such as triple-negative breast and pancreatic cancer with data-aggregating approaches. Through the front end, the current content of the platform can be further expanded or replaced and users can create their drug-target list to select the clinically most relevant targets for further functional validation assays or drug trials. EZCancerTarget integrates searches from publicly available databases, such as PubChem, DrugBank, PubMed, and EMA, citing up-to-date and relevant literature of every target. Moreover, information on compounds is complemented with biological background information on eligible targets using entities like UniProt, String, and GeneCards, presenting relevant pathways, molecular- and biological function and subcellular localizations of these molecules. Cancer drug discovery requires a convergence of complex, often disparate fields. We present a simple, transparent, and user-friendly drug repurposing software to facilitate the efforts of research groups in the field of cancer research. LA - English DB - MTMT ER - TY - JOUR AU - Dóra, Tímea Beatrice AU - Szalkai, Zsuzsanna TI - Examination of Consumer Motivation and Expectation in the Case of Addiction Prevention Services JF - PERIODICA POLYTECHNICA SOCIAL AND MANAGEMENT SCIENCES J2 - PERIOD POLYTECH SOC MANAG SCI VL - 30 PY - 2022 IS - 1 SP - 12 EP - 27 PG - 16 SN - 1416-3837 DO - 10.3311/PPso.15965 UR - https://m2.mtmt.hu/api/publication/31991811 ID - 31991811 AB - The aim of this paper is to examine the consumer expectations and marketing communications related to the services of addiction prevention. The research questions of the study are the following: 1. What are the front- and back-office components to addiction prevention services and what key attributes should the front office staff have? 2. What types of service gaps occur, and what are the most critical factors highlighted by these gaps? 3. How do consumers perceive addiction prevention campaigns and what are their expectations? In order to answer the research questions, secondary and primary research were conducted, where the Servuction; GAP; and AIDA models were applied. As primary research, in-depth interviews were conducted with healthcare professionals in Hungary. Based on expert opinion we assessed the possible GAPs related to the campaign, placing the greatest emphasis on the communication gap (GAP4). To examine the consumer response, we analysed the attitude and opinion of consumers with an online questionnaire survey in connection with the communication GAP of the service, following the structure of the AIDA model. This paper presents the factors affecting the environment, implementation and the consumers of addiction prevention services. Our results highlight the importance of positive messages, family therapy and continuous training of patients; moreover, they show that friends and general practitioners have more influence on the behaviour of people than celebrities and social trends. The results presented in our study can help healthcare managers or marketers to develop their communication programmes/campaigns. LA - English DB - MTMT ER - TY - CONF AU - Dóra, Tímea Beatrice AU - Mátó, Ágnes Réka AU - Szalkai, Zsuzsanna AU - Vilmányi, Márton TI - The Influence of Telemedicine as Technology on Resource Integration T2 - 37th Annual IMP Conference and Doctoral Colloquium PY - 2021 PG - 9 UR - https://m2.mtmt.hu/api/publication/32504796 ID - 32504796 LA - English DB - MTMT ER - TY - CHAP AU - Dóra, Tímea Beatrice ED - Mitev Ariel, Zoltán ED - Csordás, Tamás ED - Horváth, Dóra ED - Boros, Kitti TI - Változott-e egészségmagatartásunk? – A koronavírussal kapcsolatban kommunikált információ és üzenetek hatása T2 - “Post-traumatic marketing: virtuality and reality” – Proceedings of the EMOK 2021 International Conference PB - Corvinus University of Budapest CY - Budapest SN - 9789635038 PY - 2021 SP - 245 EP - 255 PG - 11 UR - https://m2.mtmt.hu/api/publication/32237791 ID - 32237791 LA - Hungarian DB - MTMT ER - TY - CHAP AU - Dóra, Tímea Beatrice ED - Horváth, Bálint ED - Földi, Péter TI - A COVID-dal kapcsolatos kommunikáció hatása a fogyasztók egészségtudatosságára T2 - Közgazdász Doktoranduszok és Kutatók VII. Nemzetközi Téli Konferenciája Konferenciakötet PB - Óbudai Egyetem CY - Budapest SN - 9789634492542 PY - 2021 SP - 25 EP - 33 PG - 9 UR - https://m2.mtmt.hu/api/publication/32177261 ID - 32177261 LA - Hungarian DB - MTMT ER - TY - JOUR AU - Dóra, Tímea Beatrice AU - Szalkai, Zsuzsanna TI - The impacts of a new type of actor as an intermediary in public–private collaboration in health-care prevention JF - JOURNAL OF BUSINESS & INDUSTRIAL MARKETING J2 - J BUS IND MARKET VL - 36 PY - 2021 IS - 3 SP - 420 EP - 435 PG - 16 SN - 0885-8624 DO - 10.1108/JBIM-12-2019-0509 UR - https://m2.mtmt.hu/api/publication/31618819 ID - 31618819 AB - Abstract: Purpose – This paper aims to investigate the dyadic relationships of actors engaged in public–private (P-P) collaboration in health-care prevention. The purpose is to characterize a new type of actor as an intermediary that connects different actors in P-P collaboration and to compare P-P collaboration based on results expected with and without the inclusion of this new actor. Design/methodology/approach – For the investigation, the Industrial Marketing and Purchasing Group approach to business relationships is used. The substance (activities-resources-actors) and the functions (dyadic, single actor and network) of business relationships are applied as a research framework. The analysis is based on these theories through a case study. Findings – This study delivers four important findings: the relationship with this new type of actor results in new resources for all of the participants that are involved, the new actor is a key channel for generating corporate social responsibility recommendations for private actors, relationships with this new type of actor are a great basis on which private firms may build relationships with the public that involve higher levels of health care and also generate sponsorship for public causes, thereby increasing social welfare and the new type of actor can cause potential tensions that require constant and coordinated management. Originality/value – The paper contributes to the conceptualization of the “interacted actor” through characterizing a new type of actor and its renewing network in P-P collaboration. Keywords Health care, Network, Prevention, Actor, Public–private collaboration LA - English DB - MTMT ER - TY - JOUR AU - Szalkai, Zsuzsanna AU - Dóra, Tímea Beatrice TI - Szervezetközi kapcsolatok vizsgálata az egészségügyi prevencióban JF - VEZETÉSTUDOMÁNY J2 - VEZETÉSTUDOMÁNY VL - 51 PY - 2020 IS - Különszám SP - 114 EP - 124 PG - 11 SN - 0133-0179 DO - 10.14267/VEZTUD.2020.KSZ.10 UR - https://m2.mtmt.hu/api/publication/31751166 ID - 31751166 LA - Hungarian DB - MTMT ER - TY - CHAP AU - Dóra, Tímea Beatrice ED - Ercsey, Ida TI - A megelőzés ”marketing szemmel” avagy, tanulmány a prevenciós szolgáltatásokról a magyar egészségügyben T2 - Marketing a digitalizáció korában PB - Széchenyi István Egyetem CY - Győr SN - 9786155837760 PY - 2020 SP - 11 EP - 21 PG - 11 UR - https://m2.mtmt.hu/api/publication/31604836 ID - 31604836 AB - A tanulmány célja az egészségügyi prevenció rendszerének és szolgáltatásainak feltérképezése, valamint az szolgáltatás megvalósítása szempontjából fontos szereplők azonosítása marketing szempontból primer kutatások megalapozásához. Napjaink trendjeit megvizsgálva bár elmondható, hogy a fogyasztók vásárlásaikban az egészséges életmódhoz kapcsolható trendeket követik, egészségértéküket tekintve még mindig ambivalens hozzáállás tapasztalható részükről az egészségügy szolgáltatásaihoz. Ennek erősítésére érdemes az edukációt és az egészségélményt vizsgáló kutatásokkal felderíteni a terület kiemelt fókuszpontjait, melyre a tanulmány az egészségügyi értéklánc modelljét, valamint a DAGMAR hatásmechanizmust vizsgáló modellt hozza fel példaképp. A szolgáltatás létrehozásában közreműködő szervezetek közötti kapcsolat vizsgálatát is hangsúlyozza, mely esetben az IMP megközelítésben használt ARA és 4R modelljének alkalmazását támasztja alá. A tanulmány végén a fókuszpontok kiemelésével iránymutatást ad további primer kutatásra a vizsgált területen a B2C és B2B vonalon egyaránt. LA - Hungarian DB - MTMT ER -