@misc{MTMT:34517902,
	title = {Collaboration of For-Profit and Non-Profit Organizations in Healthcare Prevention Events},
	url = {https://m2.mtmt.hu/api/publication/34517902},
	author = {Simon, Judit and Dóra, Tímea Beatrice and Szalkai, Zsuzsanna},
	unique-id = {34517902},
	year = {2023}
}

@article{MTMT:33168627,
	title = {The role of information in relation to interaction affected by technology change - the case of a telemedicine pilot project},
	url = {https://m2.mtmt.hu/api/publication/33168627},
	author = {Dóra, Tímea Beatrice and Mátó, Ágnes Réka and Szalkai, Zsuzsanna and Vilmányi, Márton},
	doi = {10.1108/JBIM-02-2022-0065},
	journal-iso = {J BUS IND MARKET},
	journal = {JOURNAL OF BUSINESS & INDUSTRIAL MARKETING},
	volume = {38},
	unique-id = {33168627},
	issn = {0885-8624},
	abstract = {Purpose Telemedicine, similarly to social media, accelerates information exchange, enriches information, provides better access to information and, furthermore, has an impact on mobilizing resources in business-to-business relationships. This paper aims to contribute to the understanding of the changes brought about by telemedicine, as a new technology, in patient routes. Design/methodology/approach This case study method was applied to examine five health-care protocols through their patient routes (series of activities) with and without telemedicine technology. The ARA model was applied to examine the changes telemedicine engendered in relation to activities, resources and actors. The strategy of visual mapping was applied for the comparative analysis. Findings The analyzed cases show that the new resources applied through telemedicine technology modified the number and substance of relevant activities and the set and role of actors who were involved. The quantity or the availability of output information increased in patient routes when new resources were added by telemedicine technology. When technology change occurred, any change in data or information systems - the two building blocks of information - could result in new or modified activities. If data that is used or produced while undertaking an activity change simultaneously along with the information system used for encrypting this data, then this "joint change" will certainly entail some kind of change in the set of activities, resources or actors that are involved. If not, then the activities continued the same as with the face-to-face protocol (without the new technology). Originality/value The novelty of the paper is that the results highlight the role of information in the extent of change in interactions induced by new technology. Findings about such changes show how information influenced by activities, resources and actors can help decision-makers in relation to the use of telemedicine.},
	keywords = {EFFICIENCY; KNOWLEDGE; TECHNOLOGY; MANAGEMENT; telemedicine; STRATEGIES; Hospitals; CARE; Interaction; Social media; co-creation; Resource integration},
	year = {2023},
	eissn = {2052-1189},
	pages = {1639-1655}
}

@article{MTMT:33133332,
	title = {EZCancerTarget: an open-access drug repurposing and data-collection tool to enhance target validation and optimize international research efforts against highly progressive cancers},
	url = {https://m2.mtmt.hu/api/publication/33133332},
	author = {Dóra, Dávid and Dóra, Tímea Beatrice and Szegvári, Gábor Adrián and Gerdán, Csongor and Lohinai, Zoltán},
	doi = {10.1186/s13040-022-00307-9},
	journal-iso = {BIODATA MIN},
	journal = {BIODATA MINING},
	volume = {15},
	unique-id = {33133332},
	issn = {1756-0381},
	abstract = {The expanding body of potential therapeutic targets requires easily accessible, structured, and transparent real-time interpretation of molecular data. Open-access genomic, proteomic and drug-repurposing databases transformed the landscape of cancer research, but most of them are difficult and time-consuming for casual users. Furthermore, to conduct systematic searches and data retrieval on multiple targets, researchers need the help of an expert bioinformatician, who is not always readily available for smaller research teams. We invite research teams to join and aim to enhance the cooperative work of more experienced groups to harmonize international efforts to overcome devastating malignancies. Here, we integrate available fundamental data and present a novel, open access, data-aggregating, drug repurposing platform, deriving our searches from the entries of Clue.io. We show how we integrated our previous expertise in small-cell lung cancer (SCLC) to initiate a new platform to overcome highly progressive cancers such as triple-negative breast and pancreatic cancer with data-aggregating approaches. Through the front end, the current content of the platform can be further expanded or replaced and users can create their drug-target list to select the clinically most relevant targets for further functional validation assays or drug trials. EZCancerTarget integrates searches from publicly available databases, such as PubChem, DrugBank, PubMed, and EMA, citing up-to-date and relevant literature of every target. Moreover, information on compounds is complemented with biological background information on eligible targets using entities like UniProt, String, and GeneCards, presenting relevant pathways, molecular- and biological function and subcellular localizations of these molecules. Cancer drug discovery requires a convergence of complex, often disparate fields. We present a simple, transparent, and user-friendly drug repurposing software to facilitate the efforts of research groups in the field of cancer research.},
	year = {2022},
	eissn = {1756-0381},
	orcid-numbers = {Dóra, Dávid/0000-0002-3138-8816; Lohinai, Zoltán/0000-0002-6442-9530}
}

@article{MTMT:31991811,
	title = {Examination of Consumer Motivation and Expectation in the Case of Addiction Prevention Services},
	url = {https://m2.mtmt.hu/api/publication/31991811},
	author = {Dóra, Tímea Beatrice and Szalkai, Zsuzsanna},
	doi = {10.3311/PPso.15965},
	journal-iso = {PERIOD POLYTECH SOC MANAG SCI},
	journal = {PERIODICA POLYTECHNICA SOCIAL AND MANAGEMENT SCIENCES},
	volume = {30},
	unique-id = {31991811},
	issn = {1416-3837},
	abstract = {The aim of this paper is to examine the consumer expectations and marketing communications related to the services of addiction prevention. The research questions of the study are the following: 1. What are the front- and back-office components to addiction prevention services and what key attributes should the front office staff have? 2. What types of service gaps occur, and what are the most critical factors highlighted by these gaps? 3. How do consumers perceive addiction prevention campaigns and what are their expectations? In order to answer the research questions, secondary and primary research were conducted, where the Servuction; GAP; and AIDA models were applied. As primary research, in-depth interviews were conducted with healthcare professionals in Hungary. Based on expert opinion we assessed the possible GAPs related to the campaign, placing the greatest emphasis on the communication gap (GAP4). To examine the consumer response, we analysed the attitude and opinion of consumers with an online questionnaire survey in connection with the communication GAP of the service, following the structure of the AIDA model. This paper presents the factors affecting the environment, implementation and the consumers of addiction prevention services. Our results highlight the importance of positive messages, family therapy and continuous training of patients; moreover, they show that friends and general practitioners have more influence on the behaviour of people than celebrities and social trends. The results presented in our study can help healthcare managers or marketers to develop their communication programmes/campaigns.},
	year = {2022},
	eissn = {1587-3803},
	pages = {12-27}
}

@CONFERENCE{MTMT:32504796,
	title = {The Influence of Telemedicine as Technology on Resource Integration},
	url = {https://m2.mtmt.hu/api/publication/32504796},
	author = {Dóra, Tímea Beatrice and Mátó, Ágnes Réka and Szalkai, Zsuzsanna and Vilmányi, Márton},
	booktitle = {37th Annual IMP Conference and Doctoral Colloquium},
	unique-id = {32504796},
	year = {2021}
}

@inproceedings{MTMT:32237791,
	title = {Változott-e egészségmagatartásunk? – A koronavírussal kapcsolatban kommunikált információ és üzenetek hatása},
	url = {https://m2.mtmt.hu/api/publication/32237791},
	author = {Dóra, Tímea Beatrice},
	booktitle = {“Post-traumatic marketing: virtuality and reality” – Proceedings of the EMOK 2021 International Conference},
	unique-id = {32237791},
	year = {2021},
	pages = {245-255}
}

@inproceedings{MTMT:32177261,
	title = {A COVID-dal kapcsolatos kommunikáció hatása a fogyasztók egészségtudatosságára},
	url = {https://m2.mtmt.hu/api/publication/32177261},
	author = {Dóra, Tímea Beatrice},
	booktitle = {Közgazdász Doktoranduszok és Kutatók VII. Nemzetközi Téli Konferenciája Konferenciakötet},
	unique-id = {32177261},
	year = {2021},
	pages = {25-33}
}

@article{MTMT:31618819,
	title = {The impacts of a new type of actor as an intermediary in public–private collaboration in health-care prevention},
	url = {https://m2.mtmt.hu/api/publication/31618819},
	author = {Dóra, Tímea Beatrice and Szalkai, Zsuzsanna},
	doi = {10.1108/JBIM-12-2019-0509},
	journal-iso = {J BUS IND MARKET},
	journal = {JOURNAL OF BUSINESS & INDUSTRIAL MARKETING},
	volume = {36},
	unique-id = {31618819},
	issn = {0885-8624},
	abstract = {Abstract:
		Purpose – This paper aims to investigate the dyadic relationships of actors engaged in public–private (P-P) collaboration in health-care prevention.
		The purpose is to characterize a new type of actor as an intermediary that connects different actors in P-P collaboration and to compare P-P
		collaboration based on results expected with and without the inclusion of this new actor.
		Design/methodology/approach – For the investigation, the Industrial Marketing and Purchasing Group approach to business relationships is used.
		The substance (activities-resources-actors) and the functions (dyadic, single actor and network) of business relationships are applied as a research
		framework. The analysis is based on these theories through a case study.
		Findings – This study delivers four important findings: the relationship with this new type of actor results in new resources for all of the participants
		that are involved, the new actor is a key channel for generating corporate social responsibility recommendations for private actors, relationships
		with this new type of actor are a great basis on which private firms may build relationships with the public that involve higher levels of health care
		and also generate sponsorship for public causes, thereby increasing social welfare and the new type of actor can cause potential tensions that
		require constant and coordinated management.
		Originality/value – The paper contributes to the conceptualization of the “interacted actor” through characterizing a new type of actor and its
		renewing network in P-P collaboration.
		Keywords Health care, Network, Prevention, Actor, Public–private collaboration},
	year = {2021},
	eissn = {2052-1189},
	pages = {420-435}
}

@article{MTMT:31751166,
	title = {Szervezetközi kapcsolatok vizsgálata az egészségügyi prevencióban},
	url = {https://m2.mtmt.hu/api/publication/31751166},
	author = {Szalkai, Zsuzsanna and Dóra, Tímea Beatrice},
	doi = {10.14267/VEZTUD.2020.KSZ.10},
	journal-iso = {VEZETÉSTUDOMÁNY},
	journal = {VEZETÉSTUDOMÁNY},
	volume = {51},
	unique-id = {31751166},
	issn = {0133-0179},
	year = {2020},
	pages = {114-124}
}

@inproceedings{MTMT:31604836,
	title = {A megelőzés ”marketing szemmel” avagy, tanulmány a prevenciós szolgáltatásokról a magyar egészségügyben},
	url = {https://m2.mtmt.hu/api/publication/31604836},
	author = {Dóra, Tímea Beatrice},
	booktitle = {Marketing a digitalizáció korában},
	unique-id = {31604836},
	abstract = {A tanulmány célja az egészségügyi prevenció rendszerének és szolgáltatásainak feltérképezése, valamint
		az szolgáltatás megvalósítása szempontjából fontos szereplők azonosítása marketing szempontból primer
		kutatások megalapozásához. Napjaink trendjeit megvizsgálva bár elmondható, hogy a fogyasztók vásárlásaikban az egészséges életmódhoz kapcsolható trendeket követik, egészségértéküket tekintve még mindig ambivalens hozzáállás tapasztalható részükről az egészségügy szolgáltatásaihoz. Ennek erősítésére
		érdemes az edukációt és az egészségélményt vizsgáló kutatásokkal felderíteni a terület kiemelt fókuszpontjait, melyre a tanulmány az egészségügyi értéklánc modelljét, valamint a DAGMAR hatásmechanizmust vizsgáló modellt hozza fel példaképp. A szolgáltatás létrehozásában közreműködő szervezetek
		közötti kapcsolat vizsgálatát is hangsúlyozza, mely esetben az IMP megközelítésben használt ARA és
		4R modelljének alkalmazását támasztja alá. A tanulmány végén a fókuszpontok kiemelésével iránymutatást ad további primer kutatásra a vizsgált területen a B2C és B2B vonalon egyaránt.},
	year = {2020},
	pages = {11-21}
}