TY  - JOUR
AU  - Bóta, László
TI  - Supporting e-marketing decision making by the management of the Eszterházy Károly College via behaviour-based segmentation of the institutional web-page
JF  - PROBLEMS OF MANAGEMENT IN THE 21ST CENTURY
J2  - PROBLEMS MANAGE 21ST CENTURY
VL  - 1
PY  - 2011
SP  - 26
EP  - 37
PG  - 12
SN  - 2029-6932
UR  - https://m2.mtmt.hu/api/publication/2667852
ID  - 2667852
LA  - English
DB  - MTMT
ER  - 

TY  - CHAP
AU  - Bóta, László
ED  - Balogh, Imre
ED  - Horváth, Ádám Gaszton
TI  - Esettanulmány az Eszterházy Károly Főiskola korábbi honlapjának adatbányászatáról
T2  - Felhasználói viselkedés elemzése webes környezetben
PB  - DSGI Ergonómiai Mérnöki Iroda
CY  - Székesfehérvár
SN  - 9789638894601
PY  - 2010
SP  - 151
EP  - 184
PG  - 34
UR  - https://m2.mtmt.hu/api/publication/2654119
ID  - 2654119
LA  - Hungarian
DB  - MTMT
ER  - 

TY  - CHAP
AU  - Bóta, László
ED  - Benedek, András
TI  - Azonosítatlan felhasználók szokásai egy intézmény honlapján
T2  - Oktatás-innováció és minőségfejlesztés az IKT stratégiai integrálásával - Élenjáró módszerek és gyakorlatok a felsőoktatásban
PB  - BME GTK Alkalmazott Pedagógia és Pszichológia Intézet
CY  - Budapest
SN  - 9789634209805
PY  - 2009
SP  - 132
EP  - 145
PG  - 14
SN  - 9789634209805
UR  - https://m2.mtmt.hu/api/publication/2654163
ID  - 2654163
LA  - Hungarian
DB  - MTMT
ER  - 

TY  - CHAP
AU  - Bóta, László
ED  - Nádasi, András János
TI  - Oktatási honlap marketing alapú elemzése és új értelmezése
T2  - Agria Media 2008
PB  - EKF Líceum Kiadó
CY  - Eger
SN  - 9639417092
PY  - 2009
SP  - 223
EP  - 233
PG  - 11
UR  - https://m2.mtmt.hu/api/publication/2654123
ID  - 2654123
LA  - Hungarian
DB  - MTMT
ER  - 

TY  - JOUR
AU  - Bóta, László
TI  - Web page navigation analyses for marketing management decision-making
JF  - PERIODICA POLYTECHNICA SOCIAL AND MANAGEMENT SCIENCES
J2  - PERIOD POLYTECH SOC MANAG SCI
VL  - 17
PY  - 2009
IS  - 2
SP  - 89
EP  - 95
PG  - 7
SN  - 1416-3837
DO  - 10.3311/pp.so.2009-2.05
UR  - https://m2.mtmt.hu/api/publication/2654120
ID  - 2654120
LA  - English
DB  - MTMT
ER  - 

TY  - CHAP
AU  - Bóta, László
ED  - Pethő, Attila
ED  - Herdon, Miklós
TI  - Vezetői döntések támogatása webbányászattal az intézmény honlapváltásának tükrében
T2  - Informatika a felsőoktatásban 2008
PB  - Debreceni Universitas Kht
CY  - Debrecen
SN  - 9789634731290
PY  - 2008
SP  - 1
EP  - 8
PG  - 8
UR  - https://m2.mtmt.hu/api/publication/2654124
ID  - 2654124
LA  - Hungarian
DB  - MTMT
ER  - 

TY  - JOUR
AU  - Bóta, László
TI  - Supporting decision of management making via web mining in educational institutions
JF  - PROBLEMS OF EDUCATION IN THE 21ST CENTURY
J2  - PROBL EDUC 21ST CENT
VL  - 5
PY  - 2008
SP  - 35
EP  - 42
PG  - 8
SN  - 1822-7864
UR  - https://m2.mtmt.hu/api/publication/2654121
ID  - 2654121
LA  - English
DB  - MTMT
ER  - 

TY  - CHAP
AU  - Bóta, László
ED  - Siauliai, Unversity
TI  - Web Mining as the new Methodology of Research Could Help Teachers in Education
T2  - Information & Communication Technology in Natural Science Education 2007
PB  - Siauliai University
CY  - Siauliai
SN  - 9789986388234
PY  - 2007
SP  - 33
EP  - 38
PG  - 6
UR  - https://m2.mtmt.hu/api/publication/2653949
ID  - 2653949
AB  - Web mining is one of the sub fields of data mining, the selection, retrieval or extraction of knowledge from large amounts of information held in data bases, data storage facilities, or other information repositories. (Han-Kamber, 2004) Thus through web mining we can obtain new knowledge inaccessible by the use of existing data base technology devices. Data mining can be used in all areas in which a large amount of data is produced including business, education, etc. While data mining is based on statistics, its use of advance mathematics and informatics far exceeds the limits of the statistical approach.
The World Wide Web and the relevant divided information providing services function as an educational surface as well. While the managements of educational institutions significantly rely on the use of this communication platform, satisfying the information needs of the student population has to be based on an analysis of user habits and behaviour according to the routes supplied by the links located on the respective web pages. The collection of user accessibility patterns in such divided information-based environment is called accessibility route pattern mining
The present research focuses on web log-based web usage mining as one of the sub fields of web mining. The presentation concentrates on the beginning stage of the research effort assisted by the SPSS Clementine data mining software and the associated Web Mining CAT module. The research effort performing a thorough examination of the home page of the Eszterházy Károly College attempts to identify ergonomic and educational problems.
LA  - English
DB  - MTMT
ER  -