@article{MTMT:34453941, title = {A Sustainable Model of Corporate Embeddedness: Navigating through a Fuzzy Concept}, url = {https://m2.mtmt.hu/api/publication/34453941}, author = {Pálffy, Zsuzsanna and Ablonczyné Mihályka, Lívia and Kecskés, Petra}, doi = {10.3303/CET23107028}, journal-iso = {CHEM ENG TR}, journal = {CHEMICAL ENGINEERING TRANSACTIONS}, volume = {107}, unique-id = {34453941}, issn = {1974-9791}, year = {2023}, eissn = {2283-9216}, pages = {163-168} } @inbook{MTMT:34437432, title = {The relevance of proximity and its transformation in the inter-organizational relations of Hungarian SMEs}, url = {https://m2.mtmt.hu/api/publication/34437432}, author = {Kecskés, Petra}, booktitle = {A gazdaság, kultúra, oktatás és nyelv bűvöletében}, unique-id = {34437432}, year = {2023}, pages = {41-53} } @book{MTMT:34437426, title = {A gazdaság, kultúra, oktatás és nyelv bűvöletében. Tanulmányok Ablonczyné Mihályka Lívia 70. születésnapjára}, url = {https://m2.mtmt.hu/api/publication/34437426}, isbn = {9786156491244}, editor = {Szőke, Júlia and Kecskés, Petra and Tompos, Anikó}, publisher = {Universitas-Győr Kht.}, unique-id = {34437426}, year = {2023} } @article{MTMT:34173287, title = {A lakásárak alakulása a Győrtől mint központtól való távolság függvényében}, url = {https://m2.mtmt.hu/api/publication/34173287}, author = {Dusek, Tamás and Horváth, Patrícia and Pálffy, Zsuzsanna and Kecskés, Petra}, doi = {10.15196/TS630502}, journal-iso = {TERÜLETI STATISZTIKA}, journal = {TERÜLETI STATISZTIKA}, volume = {63}, unique-id = {34173287}, issn = {0018-7828}, year = {2023}, eissn = {2064-8251}, pages = {557-574} } @inbook{MTMT:34154343, title = {Férfi szerzetesrendek szerepe a szociális és kulturális szférában.}, url = {https://m2.mtmt.hu/api/publication/34154343}, author = {Kecskés, Petra}, booktitle = {Szerzetesek helyben. Mit tesznek a szerzetesrendek a helyi közösségek szervezésében?}, unique-id = {34154343}, year = {2023}, pages = {73-130} } @article{MTMT:34125462, title = {Green Marketing in the Digital Age: A Systematic Literature Review}, url = {https://m2.mtmt.hu/api/publication/34125462}, author = {Alkhatib, Sewar and Kecskés, Petra and Keller, Veronika}, doi = {10.3390/su151612369}, journal-iso = {SUSTAINABILITY-BASEL}, journal = {SUSTAINABILITY}, volume = {15}, unique-id = {34125462}, abstract = {This research aims to analyze and synthesize the research articles published over the past ten years, from 2012 to 2022, that deal with green marketing and digital marketing. The objective is to track the evolution of research in the field and to understand the trends on which the area has been researched during that period. The paper is based on a database of 54 research articles published in the specified period. This paper is not limited to specific journals; only the topics and the period are specified. The database analysis describes the topic and perspective of the article, the methodology used, and the themes, in addition to other factors of the given research. The main finding of this research is the identification of five main themes or categories within the research area: strategies, challenges, promotion, consumers, and digital media. These themes provide valuable insights for practitioners and scholars and ultimately benefit the broader community by providing information on decision-making and promoting sustainability in digital marketing and green marketing. This paper will help researchers better understand the research trends in the field and acquire some up-to-date knowledge about the research related to digital marketing and green marketing.}, year = {2023}, eissn = {2071-1050} } @inbook{MTMT:34040699, title = {Északi-Sarkvidék - A lehetőségek színtere vagy konfliktusok okozója}, url = {https://m2.mtmt.hu/api/publication/34040699}, author = {Pálfy, Patrícia and Kecskés, Petra}, booktitle = {Kultúra, kommunikáció, nemzetközi kapcsolatok - Culture, communication, international relations}, unique-id = {34040699}, year = {2023}, pages = {157-165} } @inbook{MTMT:34040678, title = {The Impact of Covid-19 on the Labour Market of the Visegrad Group Countries}, url = {https://m2.mtmt.hu/api/publication/34040678}, author = {Horváth, Patrícia and Kecskés, Petra and Tompos, Anikó}, booktitle = {Kultúra, kommunikáció, nemzetközi kapcsolatok - Culture, communication, international relations}, unique-id = {34040678}, year = {2023}, pages = {102-124} } @inbook{MTMT:34040595, title = {Motiváció közösségben - Fókuszban a felsőoktatás}, url = {https://m2.mtmt.hu/api/publication/34040595}, author = {Kecskés, Petra}, booktitle = {Kultúra, kommunikáció, nemzetközi kapcsolatok - Culture, communication, international relations}, unique-id = {34040595}, year = {2023}, pages = {10-18} } @book{MTMT:34040589, title = {Kultúra, kommunikáció, nemzetközi kapcsolatok - Culture, communication, international relations}, url = {https://m2.mtmt.hu/api/publication/34040589}, isbn = {9789637287343}, editor = {Kecskés, Petra and Tompos, Anikó and Szőke, Júlia}, publisher = {Széchenyi István Egyetem, Győr. Apáczai Csere János Pedagógiai, Humán- és Társadalomtudományi Kar}, unique-id = {34040589}, year = {2023} }