@CONFERENCE{MTMT:37056045,
	title = {From Manual to Lean. Integrating Digital Automation and Data Driven Optimization in Administrative Logistics},
	url = {https://m2.mtmt.hu/api/publication/37056045},
	author = {HEGEDŐS, Csaba and Mészáros, György and Keresztes, Éva Réka},
	booktitle = {8. BASKENT INTERNATIONAL CONFERENCE ON MULTIDISCIPLINARY STUDIES},
	unique-id = {37056045},
	year = {2026},
	pages = {651-651},
	orcid-numbers = {Keresztes, Éva Réka/0000-0001-8532-5063}
}

@misc{MTMT:37082513,
	title = {From Manual to Lean. Integrating Digital Automation and Data Driven Optimization in Administrative Logistics},
	url = {https://m2.mtmt.hu/api/publication/37082513},
	author = {Hegedős, Csaba and Mészáros, György and Keresztes, Éva Réka},
	unique-id = {37082513},
	year = {2026},
	orcid-numbers = {Keresztes, Éva Réka/0000-0001-8532-5063}
}

@misc{MTMT:37322041,
	title = {Hogyan lehet újra vonzóvá tenni az olvasást? Fogyasztói attitűdök a digitális korban},
	url = {https://m2.mtmt.hu/api/publication/37322041},
	author = {Zarándné Vámosi, Kornélia and Papp, Dóra and Keresztes, Éva Réka},
	unique-id = {37322041},
	year = {2026},
	orcid-numbers = {Zarándné Vámosi, Kornélia/0000-0003-2303-5102; Keresztes, Éva Réka/0000-0001-8532-5063}
}

@misc{MTMT:37331137,
	title = {LEVERAGING AI CHATBOTS: IMPROVING DIGITAL MARKETING IN BEV-ERAGE COMPANIES},
	url = {https://m2.mtmt.hu/api/publication/37331137},
	author = {NEEB, Francesca and KOSOVICS, Olga and Kovács, Ildikó and Keresztes, Éva Réka},
	unique-id = {37331137},
	year = {2026},
	orcid-numbers = {Kovács, Ildikó/0000-0001-7440-1630; Keresztes, Éva Réka/0000-0001-8532-5063}
}

@CONFERENCE{MTMT:35811254,
	title = {UNDERSTANDING GPT-4. THE NEW GENERATION OF AI},
	url = {https://m2.mtmt.hu/api/publication/35811254},
	author = {Blazquez, Ruiz Silvia and Herrero, Martín Pablo and Keresztes, Éva Réka},
	booktitle = {8TH INTERNATIONAL ANTALYA Congress on Scientific Research and Innovative Studies},
	unique-id = {35811254},
	year = {2025},
	pages = {95},
	orcid-numbers = {Keresztes, Éva Réka/0000-0001-8532-5063}
}

@article{MTMT:36251203,
	title = {Blockchain technology in supply chains. advancing sustainability through transparency and innovation},
	url = {https://m2.mtmt.hu/api/publication/36251203},
	author = {Keresztes, Éva Réka and Kovács, Ildikó and Horváth, Annamária},
	journal-iso = {BUSINESS AND DIPLOMACY REVIEW},
	journal = {BUSINESS AND DIPLOMACY REVIEW},
	volume = {3},
	unique-id = {36251203},
	abstract = {This study investigates how blockchain technology can advance sustainability in supply chains across multiple industries, including food, energy, textiles, and finance. By synthesizing recent international literature and analyzing industry case studies, the research identifies both the opportunities and limitations of blockchain in supporting the Sustainable Development Goals (SDGs). The study addresses how blockchain contributes to transparency and traceability in supply chains, the main barriers to its widespread adoption, and the practical pathways that exist for leveraging blockchain to enhance sustainability. The findings reveal that while blockchain offers significant potential for improving supply chain transparency, efficiency, and accountability,
		challenges such as high energy consumption, scalability, and regulatory uncertainty remain. The paper concludes with policy recommendations and directions for future research to maximize the sustainable impact of blockchain technology.},
	keywords = {environmental sustainability; Energy efficiency; Transparency; sustainable supply chain management; blockchain technology; ethical business practices},
	year = {2025},
	eissn = {3004-0116},
	pages = {63-73},
	orcid-numbers = {Keresztes, Éva Réka/0000-0001-8532-5063; Kovács, Ildikó/0000-0001-7440-1630}
}

@article{MTMT:36432594,
	title = {Integrating online simulations in business education. A case study on developing decision-making skills},
	url = {https://m2.mtmt.hu/api/publication/36432594},
	author = {Andrási, Gábor and Keresztes, Éva Réka and Budai, László},
	doi = {10.22503/inftars.XXV.2025.2.5},
	journal-iso = {INF TARSAD},
	journal = {INFORMÁCIÓS TÁRSADALOM: TÁRSADALOMTUDOMÁNYI FOLYÓIRAT},
	volume = {25},
	unique-id = {36432594},
	issn = {1587-8694},
	abstract = {This article presents a case study on how online simulation games impact decision-making skills in business education at the master’s level, with particular focus on Budapest University of Business and Economics. Computer-based simulations that bridge the gap between theory and practice enhance employable skills such as teamwork, problem-solving, and communication. Despite challenges such as cost and alignment with course objectives, simulations are valuable when properly implemented and when instructors play a key role in mitigating obstacles such as computer anxiety. Simulations using the critical incident method are especially effective in promoting deep learning, encouraging reflection, and developing critical thinking amid uncertainty and under stress. Our findings show that well-designed simulations support the development of decision-making skills and critical thinking and offer a practical, engaging learning experience that benefits students’ understanding of complex business scenarios.},
	keywords = {Critical thinking; business education; Decision-making; online simulation game; employable skill},
	year = {2025},
	eissn = {2063-4552},
	pages = {73-88},
	orcid-numbers = {Keresztes, Éva Réka/0000-0001-8532-5063}
}

@misc{MTMT:36892556,
	title = {A vállalatirányítási rendszerek szerepe a hallgatók digitális kompetenciáinak fejlesztésében},
	url = {https://m2.mtmt.hu/api/publication/36892556},
	author = {Keresztes, Éva Réka and Dobák, Dóra Éva and Szigili, Krisztina},
	unique-id = {36892556},
	year = {2025},
	orcid-numbers = {Keresztes, Éva Réka/0000-0001-8532-5063}
}

@misc{MTMT:36919142,
	title = {UNDERSTANDING GPT-4. THE NEW GENERATION OF AI},
	url = {https://m2.mtmt.hu/api/publication/36919142},
	author = {Blazquez, Ruiz Silvia and Herrero, Martín Pablo and Keresztes, Éva Réka},
	unique-id = {36919142},
	year = {2025},
	orcid-numbers = {Keresztes, Éva Réka/0000-0001-8532-5063}
}

@article{MTMT:35183189,
	title = {Digital Innovations in E-Commerce: Augmented Reality Applications in Online Fashion Retail—A Qualitative Study among Gen Z Consumers},
	url = {https://m2.mtmt.hu/api/publication/35183189},
	author = {Kovács, Ildikó and Keresztes, Éva Réka},
	doi = {10.3390/informatics11030056},
	journal-iso = {INFORMATICS-BASEL},
	journal = {INFORMATICS (BASEL)},
	volume = {11},
	unique-id = {35183189},
	abstract = {Digital innovations have significantly transformed the marketing landscape, with visual technology solutions having become mainstream in the fashion industry approximately a decade ago. Digital technology offers a range of benefits to online fashion retailers, enhancing their online shopping platforms with augmented reality features that allow customers to “try on” products digitally before making a purchase. This research aims to explore the key factors influencing the use of augmented reality applications and e-commerce sites for purchasing apparel. A qualitative study was conducted to examine the visual experience and usage of augmented reality applications among young customers. The findings highlight the most relevant factors in the online fashion purchasing process, the visual experience, and the potential future use of augmented reality applications in fashion product purchasing. These insights are crucial for developing effective marketing strategies and communication messages.},
	year = {2024},
	eissn = {2227-9709},
	pages = {56},
	orcid-numbers = {Kovács, Ildikó/0000-0001-7440-1630; Keresztes, Éva Réka/0000-0001-8532-5063}
}