@book{MTMT:34722130, title = {A szabadidősport üzleti kérdései}, url = {https://m2.mtmt.hu/api/publication/34722130}, isbn = {9789634549338}, author = {András, Krisztina and Jandó, Zoltán and Havran, Zsolt and Kiss, Kornélia and Kozma, Miklós and Máté, Tünde and Szabó, Ágnes and Szathmári, Attila}, doi = {10.1556/9789634549338}, editor = {Szabó, Ágnes}, publisher = {Akadémiai Kiadó Zrt.}, unique-id = {34722130}, year = {2024}, orcid-numbers = {Szabó, Ágnes/0000-0001-9043-8193; András, Krisztina/0000-0003-1983-0330; Kozma, Miklós/0000-0002-2837-1079; Máté, Tünde/0000-0003-4538-2076; Szabó, Ágnes/0000-0001-9043-8193} } @inbook{MTMT:33771691, title = {Born Digitals: Understanding the Sustainable Competitive Advantage Across Different Markets}, url = {https://m2.mtmt.hu/api/publication/33771691}, author = {Jarosiński, Mirosław and Sekliuckiene, Jurgita and Kozma, Miklós}, booktitle = {Artificiality and Sustainability in Entrepreneurship}, doi = {10.1007/978-3-031-11371-0_3}, unique-id = {33771691}, abstract = {Digitalization of business is one of the driving forces in today’s environment and seems to be an irreversible trend. At present we can observe not only a digital transformation of firms but also the emergence of firms that are digital from inception. The born digital firms have characteristics that allow them to quickly expand on international markets and stay competitive for sustained periods of time. The purpose of this study is to analyze the characteristics of born digital firms that lead to sustainable competitive advantage and to develop a conceptual model that will serve as a basis for future research. Various sources of born digitals’ competitive advantage are revealed, such as innovativeness, creativity, responsiveness, digital technology, and digital skills of their employees. One of the key findings is highlighting the role creativity plays in how responsive born digital firms can be in times of change, a characteristic that supports their sustainable competitiveness. The newly defined born digitals’ characteristics and sources of competitive advantage should embrace the approach to their competitive advantage across different markets as a complex dynamic construct that is presented, which includes technology advantage, human capital advantage, but also differentiation advantage.}, year = {2023}, pages = {41-60}, orcid-numbers = {Kozma, Miklós/0000-0002-2837-1079} } @article{MTMT:33565710, title = {Business model innovation for sustainable operations in professional football: How supporters gain more control of the Beautiful Game}, url = {https://m2.mtmt.hu/api/publication/33565710}, author = {Kozma, Miklós and Teker, Franciska}, doi = {10.1556/204.2022.00022}, journal-iso = {SOC ECON}, journal = {SOCIETY AND ECONOMY}, volume = {44}, unique-id = {33565710}, issn = {1588-9726}, abstract = {We aim to explore whether ongoing digital innovations in Premier League clubs may substantiate a prospective change in their business model and potentially lead to a solution to the financial sustainability issue in professional football. Our exploratory study is to identify ongoing digital innovations and what changes can be foreseen in future years. The empirical analysis is based on information collected from club webpages, their selected social media pages, and top sports business journals. Our results indicate that despite the numerous digital innovations already implemented in the clubs, their utilisation has not reached a level to justify a more complex business model innovation. However, several changes indicate that such a fundamental transformation will likely happen in the foreseeable future. Our work's scholarly contribution is exploring a novel field of study concentrating on the digitally focused business model innovations of professional clubs, unlike most football business model analyses that focus on leagues. We have concluded that clubs can and should apply business innovations to look for more financially sustainable operations, even without necessarily waiting for changes to be made in the generic competitive structure they perform in.}, year = {2022}, eissn = {1588-970X}, pages = {420-438} } @misc{MTMT:32731478, title = {The WebEye case}, url = {https://m2.mtmt.hu/api/publication/32731478}, author = {Ábrahám, Zsolt and Kozma, Miklós}, unique-id = {32731478}, year = {2021} } @article{MTMT:32459715, title = {Comparison of Explicit and Implicit Methods of Cross-Cultural Learning in an International Classroom}, url = {https://m2.mtmt.hu/api/publication/32459715}, author = {Jarosiński, Mirosław and Kozma, Miklós and Sekliuckiene, Jurgita}, doi = {10.3390/su131910641}, journal-iso = {SUSTAINABILITY-BASEL}, journal = {SUSTAINABILITY}, volume = {13}, unique-id = {32459715}, year = {2021}, eissn = {2071-1050}, orcid-numbers = {Jarosiński, Mirosław/0000-0003-2938-2690; Kozma, Miklós/0000-0002-2837-1079; Sekliuckiene, Jurgita/0000-0001-8899-3112} } @article{MTMT:32104151, title = {Educating Future Business Leaders Through Values of Responsible Research and Innovation. Exploring the Potential of Sensitising Students in the Leading Business School of a Converging Economy}, url = {https://m2.mtmt.hu/api/publication/32104151}, author = {Kozma, Miklós}, doi = {10.14267/VEZTUD.2021.07.07}, journal-iso = {VEZETÉSTUDOMÁNY}, journal = {VEZETÉSTUDOMÁNY}, volume = {52}, unique-id = {32104151}, issn = {0133-0179}, year = {2021}, pages = {65-75} } @article{MTMT:32060429, title = {„SPORT-ÉRTÉK” kutatás – A gyorsjelentés eredményei}, url = {https://m2.mtmt.hu/api/publication/32060429}, author = {Máté, Tünde and András, Krisztina and Havran, Zsolt and Kajos, Attila and Kynsburg, Zoltán and Kozma, Miklós and Szabó, Ágnes}, journal-iso = {M SPORTTUD SZLE}, journal = {MAGYAR SPORTTUDOMÁNYI SZEMLE}, volume = {22}, unique-id = {32060429}, issn = {1586-5428}, year = {2021}, pages = {82-82}, orcid-numbers = {Máté, Tünde/0000-0003-4538-2076; András, Krisztina/0000-0003-1983-0330; Kajos, Attila/0000-0002-3852-3291; Kozma, Miklós/0000-0002-2837-1079; Szabó, Ágnes/0000-0001-9043-8193} } @article{MTMT:31857239, title = {A piramis csúcsa?. Esettanulmányokra épülő oktatás és a nemzetközi versenyek}, url = {https://m2.mtmt.hu/api/publication/31857239}, author = {Ábrahám, Zsolt and Czakó, Erzsébet Hajnalka and Kozma, Miklós}, doi = {10.14267/VEZTUD.2021.02.02}, journal-iso = {VEZETÉSTUDOMÁNY}, journal = {VEZETÉSTUDOMÁNY}, volume = {52}, unique-id = {31857239}, issn = {0133-0179}, year = {2021}, pages = {15-30}, orcid-numbers = {Czakó, Erzsébet Hajnalka/0009-0008-0725-7921; Kozma, Miklós/0000-0002-2837-1079} } @techreport{MTMT:34024331, title = {„SPORT – ÉRTÉK” KUTATÁS}, url = {https://m2.mtmt.hu/api/publication/34024331}, author = {András, Krisztina and Havran, Zsolt and Kajos, Attila and Kynsburg, Zoltán and Kozma, Miklós and Máté, Tünde and Szabó, Ágnes}, unique-id = {34024331}, year = {2020}, orcid-numbers = {András, Krisztina/0000-0003-1983-0330; Kajos, Attila/0000-0002-3852-3291; Kozma, Miklós/0000-0002-2837-1079; Máté, Tünde/0000-0003-4538-2076; Szabó, Ágnes/0000-0001-9043-8193} } @inproceedings{MTMT:31809417, title = {The historical development of sport business research in Hungary and beyond}, url = {https://m2.mtmt.hu/api/publication/31809417}, author = {András, Krisztina and Havran, Zsolt and Kajos, Attila and Kozma, Miklós and Máté, Tünde and Szabó, Ágnes}, booktitle = {IV. SKEOF (Sportgazdaságtani Kutatók és Egyetemi Oktatók Fóruma) Konferencia - A sportközösség élménye mint érték és mint erőforrás}, unique-id = {31809417}, year = {2020}, pages = {30-33}, orcid-numbers = {András, Krisztina/0000-0003-1983-0330; Kajos, Attila/0000-0002-3852-3291; Kozma, Miklós/0000-0002-2837-1079; Máté, Tünde/0000-0003-4538-2076; Szabó, Ágnes/0000-0001-9043-8193} }