@article{MTMT:34684772,
	title = {User acceptance of social network-backed cryptocurrency: a unified theory of acceptance and use of technology (UTAUT)-based analysis},
	url = {https://m2.mtmt.hu/api/publication/34684772},
	author = {Recskó, Márk and Aranyossy, Márta},
	doi = {10.1186/s40854-023-00511-4},
	journal-iso = {FINANC INNOV},
	journal = {FINANCIAL INNOVATION},
	volume = {10},
	unique-id = {34684772},
	abstract = {Turbulent market conditions, well-publicized advantages, and potential individual, social, and environmental risks make blockchain-based cryptocurrencies a popular focus of the public and scientific communities. This paper contributes to the literature on the future of crypto markets by analyzing a promising cryptocurrency innovation from a customer-centric point of view; it explores the factors influencing user acceptance of a hypothetical social network-backed cryptocurrency in Central Europe. The research model adapts an internationally comparative framework and extends the well-established unified theory of acceptance and use of the technology model with the concept of perceived risk and trust. We explore user attitudes with a survey on a large Hungarian sample and analyze the database with consistent partial least square structural equation modeling methodology. The results show that users would be primarily influenced by the expected usefulness of the new technology assuming it is easy to use. Furthermore, our analysis also highlights that while social influence does not seem to sway user opinions, consumers are susceptible to technological risks, and trust is an important determinant of their openness toward innovations in financial services. We contribute to the cryptocurrency literature with a future-centric technological focus and provide new evidence from an under-researched geographic region. The results also have practical implications for business decision-makers and policymakers.},
	year = {2024},
	eissn = {2199-4730},
	pages = {1-29},
	orcid-numbers = {Aranyossy, Márta/0000-0001-8878-8725}
}

@article{MTMT:34443754,
	title = {Technológiai forradalom a biztosítási szektorban – Az insurtech felhasználói fogadtatása Magyarországon},
	url = {https://m2.mtmt.hu/api/publication/34443754},
	author = {Halmosi, Péter and Aranyossy, Márta},
	doi = {10.14267/RETP2023.04.07},
	journal-iso = {KÖZ-GAZDASÁG},
	journal = {KÖZ-GAZDASÁG},
	volume = {18},
	unique-id = {34443754},
	issn = {1788-0696},
	abstract = {A műszaki és technológiai fejlődés legújabb vívmányai az elmúlt években a pénzügyi termékek, ezen belül a különböző biztosítási termékek piacán is megjelentek. A tanulmány célja a biztosítási szektorban megjelenő technológiai újdonságok elterjedési lehetőségeinek elemzése a fogyasztók általi elfogadás vizsgálatán keresztül. A szakértői fókuszcsoport vizsgálatból kiinduló kutatás 150 fő, felsőfokú képzettségű személy válaszai alapján vizsgálja a különböző innovációs nyitottságú fogyasztói csoportok közötti legfontosabb hasonlóságokat és eltéréseket. Az eredmények közül kiemelendő a digitális megoldásokra nyitott fogyasztók fokozott érzékenysége a bizalmat fokozó és költség-haszon szempontok, valamint a rugalmas, egyedi problémára szabott innovációkra vonatkozó várakozások megléte. Az eredmények alapján szükség van egy, a biztosítási iparág sajátosságait – köztük például hosszabb távú szemléletét – figyelembe vevő technológiaelfogadási modell bevezetésére a későbbi kutatások során.},
	year = {2023},
	pages = {113-139},
	orcid-numbers = {Halmosi, Péter/0000-0001-8697-2043; Aranyossy, Márta/0000-0001-8878-8725}
}

@misc{MTMT:34427460,
	title = {Leadership in digital manufacturing - should we focus on tasks or relations?. Konferencia előadás},
	url = {https://m2.mtmt.hu/api/publication/34427460},
	author = {Dióssy, Kitti and Losonci, Dávid and Aranyossy, Márta and Városiné Demeter, Krisztina},
	unique-id = {34427460},
	year = {2023},
	orcid-numbers = {Losonci, Dávid/0000-0003-0073-7849; Aranyossy, Márta/0000-0001-8878-8725; Városiné Demeter, Krisztina/0000-0002-5967-8540}
}

@article{MTMT:33368721,
	title = {The impact of entrepreneurship education on entrepreneurial intentions and competencies of students in Moldova},
	url = {https://m2.mtmt.hu/api/publication/33368721},
	author = {Vinogradova, Natalia and Novac, Alexandra and Jáki, Erika and Aranyossy, Márta},
	doi = {10.1556/204.2022.00026},
	journal-iso = {SOC ECON},
	journal = {SOCIETY AND ECONOMY},
	volume = {45},
	unique-id = {33368721},
	issn = {1588-9726},
	abstract = {This paper focuses on questions of entrepreneurial education's (1) perceived usefulness, (2) effect on developing entrepreneurial competence and (3) potential to increase entrepreneurial intention. The aim of this study is to assess the impact of entrepreneurship education on the development of students' entrepreneurial competences and career plans in the Republic of Moldova. In order to explore this subject, a survey was conducted among young citizens, mainly university students and students of vocational secondary schools, who have studied entrepreneurship-related subjects. The questionnaires were completed by 289 students from 20 educational institutions in the Republic of Moldova. The statistical analysis of their answers allowed conclusions to be drawn about the positive relationship between entrepreneurship education, the development of entrepreneurial competences and the students' entrepreneurial intentions. Entrepreneurial studies are perceived to be useful by students not only in the context of starting a new business, but also for a career as an employee, and even in various social and political situations. Some gender-specific differences were also revealed concerning perceptions of competence development and their usefulness which can be important inputs for further development of entrepreneurship education.},
	year = {2023},
	eissn = {1588-970X},
	pages = {33-52},
	orcid-numbers = {Vinogradova, Natalia/0000-0003-4485-668X; Novac, Alexandra/0000-0002-4158-4917; Jáki, Erika/0000-0001-6942-5718; Aranyossy, Márta/0000-0001-8878-8725}
}

@article{MTMT:33225930,
	title = {Comparative analyses of the educational methods in the leading business development masters programmes in Hungary},
	url = {https://m2.mtmt.hu/api/publication/33225930},
	author = {Jáki, Erika and Aranyossy, Márta and Halmosi, Péter and Becsky-Nagy, Patrícia},
	doi = {10.1556/204.2022.00021},
	journal-iso = {SOC ECON},
	journal = {SOCIETY AND ECONOMY},
	volume = {45},
	unique-id = {33225930},
	issn = {1588-9726},
	abstract = {Entrepreneurship education is a rapidly growing research field, emphasizing the role of education institutions in developing entrepreneurial skills and attitudes. We examined the leading Hungarian business development programmes to explore the prominent educational and technological trends of the programmes from four perspectives: (1) usage of practice-oriented and experimental teaching methods, (2) how the COVID-19 pandemic accelerated the digitalization of education, (3) preparation of future entrepreneurs for the digital economy and (4) fostering entrepreneurship through extracurricular offers. We carried out 36 questionnaire-based interviews with professors of the investigated universities, comparing the results to a student survey covering more than 60% of active business development students in master programmes. The results suggest that the investigated programmes are practice-oriented, using practical examples. During COVID-19, different online platforms have been introduced at all three universities, widely used and adopted by both teachers and students and positive changes have been incorporated in teaching after the return to face-to-face. New digital trends and skills are already present in the curriculum, but students are less aware of them, so further development is needed in this area. Also, developments in terms of providing infrastructural, networking and financing-related services would be highly valued by students with entrepreneurial intent.},
	year = {2023},
	eissn = {1588-970X},
	pages = {8-32},
	orcid-numbers = {Jáki, Erika/0000-0001-6942-5718; Aranyossy, Márta/0000-0001-8878-8725; Halmosi, Péter/0000-0001-8697-2043; Becsky-Nagy, Patrícia/0000-0002-3928-7606}
}

@misc{MTMT:33543078,
	title = {DOES INNOVATION EFFECTS FIRM PERFORMANCE?},
	url = {https://m2.mtmt.hu/api/publication/33543078},
	author = {Dióssy, Kitti and Losonci, Dávid and Városiné Demeter, Krisztina and Aranyossy, Márta},
	unique-id = {33543078},
	year = {2022},
	orcid-numbers = {Losonci, Dávid/0000-0003-0073-7849; Városiné Demeter, Krisztina/0000-0002-5967-8540}
}

@article{MTMT:33336366,
	title = {User adoption and value of e-government services (Citizen-centric empirical study from Hungary)},
	url = {https://m2.mtmt.hu/api/publication/33336366},
	author = {Aranyossy, Márta},
	doi = {10.1556/032.2022.00032},
	journal-iso = {ACTA OECON},
	journal = {ACTA OECONOMICA},
	volume = {72},
	unique-id = {33336366},
	issn = {0001-6373},
	abstract = {This paper looks at the adoption of e-government technologies from a citizen-centric, value-based point-of-view. We analyse e-government technology adoption and value creation on a large, representative Hungarian sample, using the data of the Good State Public Administration Opinion Survey. The paper examines the near total spectrum of the Hungarian government-to-citizen administration service areas: 11 e-government services, with a special focus on personal income tax administration and the use of government issued documents. The technology acceptance model and an e-government-specific adaptation of the DeLone – McLean information system (IS) success model are used as the theoretic base. Factor analysis, traditional association metrics and statistical tests are used for the analysis. Results confirm the relevance of the technology adoption factors suggested by the mainstream IS literature, while citizen-level value creation – in the form of cost or time saved, satisfaction level raised – was less demonstrable. Increasing citizens' internet trust or improving facilitating infrastructural conditions, as well as a significant value proposition in terms of time savings and ease of use would help increasing e-government service adoption levels and value creation potential.},
	year = {2022},
	eissn = {1588-2659},
	pages = {477-497},
	orcid-numbers = {Aranyossy, Márta/0000-0001-8878-8725}
}

@article{MTMT:33238892,
	title = {Nascent entrepreneurship. A bibliometric analysis and systematic literature review},
	url = {https://m2.mtmt.hu/api/publication/33238892},
	author = {Szabó, Krisztofer and Aranyossy, Márta},
	doi = {10.14267/VEZTUD.2022.11.03},
	journal-iso = {VEZETÉSTUDOMÁNY},
	journal = {VEZETÉSTUDOMÁNY},
	volume = {53},
	unique-id = {33238892},
	issn = {0133-0179},
	abstract = {A munkahelyteremtésre és a gazdasági növekedésre egyaránt pozitív hatással van a vállalkozói kedv – a születő vállalkozások kutatása pedig jelentősen hozzájárul a vállalkozókedv mozgatórugóinak megértéséhez. A szerzők ebben a tanulmányban szisztematikus irodalmi áttekintés segítségével elemezik az elmúlt 20 év születőben lévő vállalkozások témakörében megjelent kutatásait. Az átfogó szakirodalmi áttekintést bibliometrikus elemzésre, illetve kvantitatív és kvalitatív szövegelemzésre alapozzák. A 257 folyóiratcikkből álló korpusz vizsgálata során feltárják e szűk kutatási terület legfontosabb kérdésköreit és tematikus trendjeit, azonosítják a legnagyobb hatású folyóiratokat és szerzőket. A témát érintő 30 legtöbbet idézett cikk mélyreható kvalitatív elemzése lehetővé teszi azt is, hogy javaslatot tegyenek a vállalkozókedvet befolyásoló tényezők átfogó rendszerezésére. Végezetül bemutatják a témával kapcsolatos új kutatási lehetőségeket, ígéretes irányzatokat is.},
	year = {2022},
	pages = {29-42},
	orcid-numbers = {Szabó, Krisztofer/0000-0002-3179-3547; Aranyossy, Márta/0000-0001-8878-8725}
}

@article{MTMT:33108723,
	title = {Technology Adoption in the Digital Entertainment Industry during the COVID-19 Pandemic. An Extended UTAUT2 Model for Online Theater Streaming},
	url = {https://m2.mtmt.hu/api/publication/33108723},
	author = {Aranyossy, Márta},
	doi = {10.3390/informatics9030071},
	journal-iso = {INFORMATICS-BASEL},
	journal = {INFORMATICS (BASEL)},
	volume = {9},
	unique-id = {33108723},
	abstract = {While the digitalization of products and services in the entertainment industry has gained momentum in the last decades, online theater streaming is a relatively new phenomenon boosted by the COVID-19 restrictions, which created new market opportunities—and demand—for theaters’ online presence. This study investigates a new online platform providing theater streaming services in Hungary from a customer-centric, technology acceptance point of view. The survey-based study is designed to examine which factors of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model are—and were—relevant in the under-researched live performance art sector of the digital entertainment industry under the unprecedented, coercive conditions of pandemic lockdowns. The results of the partial least squares structural equation modeling (PLS-SEM) show that habit is the most influential factor of theater webcasting adoption (before hedonic motivations and price value), suggesting that the new habits formed during the COVID-19 lockdowns might serve as a basis of a sustainable digital business model for theatres in the post-pandemic era as well. The analysis also tested for potential generational differences between cohorts of users, finding no significant ones, which suggests that, under this specific set of social, technology and market conditions, all generations react similarly and are equally relevant for widening the customer base. Keeping in mind some limitations (self-reported and cross-sectional data), these empirical results can not only enrich the scientific body of knowledge but can also serve as the basis of future marketing and communication strategies developed by partitioners.},
	year = {2022},
	eissn = {2227-9709},
	pages = {71-90},
	orcid-numbers = {Aranyossy, Márta/0000-0001-8878-8725}
}

@article{MTMT:32915248,
	title = {From University Student to Entrepreneur : Factors Influencing the Entrepreneurial Intentions of Business Development MSc Students},
	url = {https://m2.mtmt.hu/api/publication/32915248},
	author = {Szabó, Krisztofer and Aranyossy, Márta and Bárczy, Dóra},
	doi = {10.33893/FER.21.2.125},
	journal-iso = {FINANC ECON REV},
	journal = {FINANCIAL AND ECONOMIC REVIEW},
	volume = {21},
	unique-id = {32915248},
	issn = {2415-9271},
	year = {2022},
	eissn = {2415-928X},
	pages = {125-151},
	orcid-numbers = {Szabó, Krisztofer/0000-0002-3179-3547; Aranyossy, Márta/0000-0001-8878-8725}
}