TY - BOOK AU - Simon, Judit AU - Dóra, Tímea Beatrice AU - Szalkai, Zsuzsanna TI - Collaboration of For-Profit and Non-Profit Organizations in Healthcare Prevention Events PY - 2023 UR - https://m2.mtmt.hu/api/publication/34517902 ID - 34517902 LA - English DB - MTMT ER - TY - CHAP AU - Iványi, Tamás AU - Kelemen-Erdős, Anikó AU - Szalkai, Zsuzsanna ED - Szűcs, Krisztián ED - Csapó, János ED - Jakopánecz, Eszter TI - Empátia és kölcsönösség. értékteremtés empatikus marketing megközelítésben a felsőoktatásban TS - értékteremtés empatikus marketing megközelítésben a felsőoktatásban T2 - Empatikus Marketing Interdiszciplináris Megközelítésben PB - Pécsi Tudományegyetem Közgazdaságtudományi Kar CY - Pécs SN - 9789636261726 PY - 2023 SP - 102 EP - 106 PG - 5 UR - https://m2.mtmt.hu/api/publication/34190950 ID - 34190950 LA - Hungarian DB - MTMT ER - TY - CONF AU - Iványi, Tamás AU - Kelemen-Erdős, Anikó AU - Szalkai, Zsuzsanna ED - Révész, Balázs ED - Gyulai, Zsófia TI - Ellentrend? Kölcsönös értékteremtés empatikus marketing megközelítésben: A felsőoktatás példája T2 - Reziliens marketing - válaszok változó kihívásokra PB - Szegedi Tudományegyetem Gazdaságtudományi Kar C1 - Szeged PY - 2023 SP - 18 EP - 18 PG - 1 UR - https://m2.mtmt.hu/api/publication/34028983 ID - 34028983 LA - Hungarian DB - MTMT ER - TY - JOUR AU - Dóra, Tímea Beatrice AU - Mátó, Ágnes Réka AU - Szalkai, Zsuzsanna AU - Vilmányi, Márton TI - The role of information in relation to interaction affected by technology change - the case of a telemedicine pilot project JF - JOURNAL OF BUSINESS & INDUSTRIAL MARKETING J2 - J BUS IND MARKET VL - 38 PY - 2023 IS - 8 SP - 1639 EP - 1655 PG - 17 SN - 0885-8624 DO - 10.1108/JBIM-02-2022-0065 UR - https://m2.mtmt.hu/api/publication/33168627 ID - 33168627 N1 - Department of Management and Business Economics, Budapest University of Technology and Economics, Budapest, Hungary Institute of Business Studies, University of Szeged, Szeged, Hungary Export Date: 25 October 2022 Correspondence Address: Szalkai, Z.; Department of Management and Business Economics, Hungary; email: szalkai.zsuzsanna@gtk.bme.hu AB - Purpose Telemedicine, similarly to social media, accelerates information exchange, enriches information, provides better access to information and, furthermore, has an impact on mobilizing resources in business-to-business relationships. This paper aims to contribute to the understanding of the changes brought about by telemedicine, as a new technology, in patient routes. Design/methodology/approach This case study method was applied to examine five health-care protocols through their patient routes (series of activities) with and without telemedicine technology. The ARA model was applied to examine the changes telemedicine engendered in relation to activities, resources and actors. The strategy of visual mapping was applied for the comparative analysis. Findings The analyzed cases show that the new resources applied through telemedicine technology modified the number and substance of relevant activities and the set and role of actors who were involved. The quantity or the availability of output information increased in patient routes when new resources were added by telemedicine technology. When technology change occurred, any change in data or information systems - the two building blocks of information - could result in new or modified activities. If data that is used or produced while undertaking an activity change simultaneously along with the information system used for encrypting this data, then this "joint change" will certainly entail some kind of change in the set of activities, resources or actors that are involved. If not, then the activities continued the same as with the face-to-face protocol (without the new technology). Originality/value The novelty of the paper is that the results highlight the role of information in the extent of change in interactions induced by new technology. Findings about such changes show how information influenced by activities, resources and actors can help decision-makers in relation to the use of telemedicine. LA - English DB - MTMT ER - TY - CONF AU - Mandják, Tibor AU - Szalkai, Zsuzsanna AU - Hlédik, Erika AU - Neumann‐Bódi, Edit AU - Simon, Judit TI - A hidden face of resource interaction. the role of knowledge TS - the role of knowledge T2 - 38th IMP Conference PY - 2022 SP - 1 EP - 13 PG - 13 UR - https://m2.mtmt.hu/api/publication/34394185 ID - 34394185 LA - English DB - MTMT ER - TY - JOUR AU - Mandják, Tibor AU - Szalkai, Zsuzsanna AU - Hlédik, Erika AU - Neumann-Bódi, Edit AU - Simon, Judit TI - A kötelet húzni lehet, tolni nem. Digitális átalakulás, szolgálatosodás, vevőkapcsolatok egy szerződéses gyártó példáján keresztül TS - Digitális átalakulás, szolgálatosodás, vevőkapcsolatok egy szerződéses gyártó példáján keresztül JF - VEZETÉSTUDOMÁNY J2 - VEZETÉSTUDOMÁNY VL - 53 PY - 2022 IS - 7 SP - 19 EP - 30 PG - 12 SN - 0133-0179 DO - 10.14267/VEZTUD.2022.07.03 UR - https://m2.mtmt.hu/api/publication/33029923 ID - 33029923 LA - Hungarian DB - MTMT ER - TY - JOUR AU - Dóra, Tímea Beatrice AU - Szalkai, Zsuzsanna TI - Examination of Consumer Motivation and Expectation in the Case of Addiction Prevention Services JF - PERIODICA POLYTECHNICA SOCIAL AND MANAGEMENT SCIENCES J2 - PERIOD POLYTECH SOC MANAG SCI VL - 30 PY - 2022 IS - 1 SP - 12 EP - 27 PG - 16 SN - 1416-3837 DO - 10.3311/PPso.15965 UR - https://m2.mtmt.hu/api/publication/31991811 ID - 31991811 AB - The aim of this paper is to examine the consumer expectations and marketing communications related to the services of addiction prevention. The research questions of the study are the following: 1. What are the front- and back-office components to addiction prevention services and what key attributes should the front office staff have? 2. What types of service gaps occur, and what are the most critical factors highlighted by these gaps? 3. How do consumers perceive addiction prevention campaigns and what are their expectations? In order to answer the research questions, secondary and primary research were conducted, where the Servuction; GAP; and AIDA models were applied. As primary research, in-depth interviews were conducted with healthcare professionals in Hungary. Based on expert opinion we assessed the possible GAPs related to the campaign, placing the greatest emphasis on the communication gap (GAP4). To examine the consumer response, we analysed the attitude and opinion of consumers with an online questionnaire survey in connection with the communication GAP of the service, following the structure of the AIDA model. This paper presents the factors affecting the environment, implementation and the consumers of addiction prevention services. Our results highlight the importance of positive messages, family therapy and continuous training of patients; moreover, they show that friends and general practitioners have more influence on the behaviour of people than celebrities and social trends. The results presented in our study can help healthcare managers or marketers to develop their communication programmes/campaigns. LA - English DB - MTMT ER - TY - CONF AU - Dóra, Tímea Beatrice AU - Mátó, Ágnes Réka AU - Szalkai, Zsuzsanna AU - Vilmányi, Márton TI - The Influence of Telemedicine as Technology on Resource Integration T2 - 37th Annual IMP Conference and Doctoral Colloquium PY - 2021 PG - 9 UR - https://m2.mtmt.hu/api/publication/32504796 ID - 32504796 LA - English DB - MTMT ER - TY - JOUR AU - Szalkai, Zsuzsanna AU - Mandják, Tibor AU - Simon, Judit AU - Hlédik, Erika AU - Neumann-Bódi, Edit TI - A digitalizáció és a vevőkapcsolatok kölcsönhatása – egy szerződéses gyártó példáján keresztül JF - MARKETING ÉS MENEDZSMENT J2 - MARKETING ÉS MENEDZSMENT VL - 55 PY - 2021 IS - Különszám 1. SP - 31 EP - 40 PG - 10 SN - 1219-0349 DO - 10.15170/MM.2021.55.KSZ.01.03 UR - https://m2.mtmt.hu/api/publication/32162994 ID - 32162994 LA - Hungarian DB - MTMT ER - TY - CHAP AU - Judy, Zolkiewski AU - Jim, Narus AU - Pete, Naudé AU - Enrico, Baraldi AU - Lars-Erik, Gadde AU - Håkan, Håkansson AU - Alexandra, Waluszewski AU - Ivan, Snehota AU - Mandják, Tibor AU - Szalkai, Zsuzsanna AU - Hlédik, Erika AU - Magyar, Mária AU - Edit, Neumann-Bódi ED - Kemény, Ildikó ED - Kun, Zsuzsanna TI - More work. The qualitative and quantitative paradigm debate from the Industrial Marketing and Purchasing (IMP) approach TS - The qualitative and quantitative paradigm debate from the Industrial Marketing and Purchasing (IMP) approach T2 - New perspectives in serving customers, patients, and organizations PB - Corvinus University of Budapest CY - Budapest SN - 9789635038695 PY - 2021 SP - 26 EP - 40 PG - 15 UR - https://m2.mtmt.hu/api/publication/32086003 ID - 32086003 LA - English DB - MTMT ER -