@misc{MTMT:34517902,
	title = {Collaboration of For-Profit and Non-Profit Organizations in Healthcare Prevention Events},
	url = {https://m2.mtmt.hu/api/publication/34517902},
	author = {Simon, Judit and Dóra, Tímea Beatrice and Szalkai, Zsuzsanna},
	unique-id = {34517902},
	year = {2023}
}

@inbook{MTMT:34190950,
	title = {Empátia és kölcsönösség. értékteremtés empatikus marketing megközelítésben a felsőoktatásban},
	url = {https://m2.mtmt.hu/api/publication/34190950},
	author = {Iványi, Tamás and Kelemen-Erdős, Anikó and Szalkai, Zsuzsanna},
	booktitle = {Empatikus Marketing Interdiszciplináris Megközelítésben},
	unique-id = {34190950},
	year = {2023},
	pages = {102-106},
	orcid-numbers = {Iványi, Tamás/0000-0002-6878-701X; Kelemen-Erdős, Anikó/0000-0001-7202-5870}
}

@CONFERENCE{MTMT:34028983,
	title = {Ellentrend? Kölcsönös értékteremtés empatikus marketing megközelítésben: A felsőoktatás példája},
	url = {https://m2.mtmt.hu/api/publication/34028983},
	author = {Iványi, Tamás and Kelemen-Erdős, Anikó and Szalkai, Zsuzsanna},
	booktitle = {Reziliens marketing - válaszok változó kihívásokra},
	unique-id = {34028983},
	year = {2023},
	pages = {18-18},
	orcid-numbers = {Iványi, Tamás/0000-0002-6878-701X; Kelemen-Erdős, Anikó/0000-0001-7202-5870}
}

@article{MTMT:33168627,
	title = {The role of information in relation to interaction affected by technology change - the case of a telemedicine pilot project},
	url = {https://m2.mtmt.hu/api/publication/33168627},
	author = {Dóra, Tímea Beatrice and Mátó, Ágnes Réka and Szalkai, Zsuzsanna and Vilmányi, Márton},
	doi = {10.1108/JBIM-02-2022-0065},
	journal-iso = {J BUS IND MARKET},
	journal = {JOURNAL OF BUSINESS & INDUSTRIAL MARKETING},
	volume = {38},
	unique-id = {33168627},
	issn = {0885-8624},
	abstract = {Purpose Telemedicine, similarly to social media, accelerates information exchange, enriches information, provides better access to information and, furthermore, has an impact on mobilizing resources in business-to-business relationships. This paper aims to contribute to the understanding of the changes brought about by telemedicine, as a new technology, in patient routes. Design/methodology/approach This case study method was applied to examine five health-care protocols through their patient routes (series of activities) with and without telemedicine technology. The ARA model was applied to examine the changes telemedicine engendered in relation to activities, resources and actors. The strategy of visual mapping was applied for the comparative analysis. Findings The analyzed cases show that the new resources applied through telemedicine technology modified the number and substance of relevant activities and the set and role of actors who were involved. The quantity or the availability of output information increased in patient routes when new resources were added by telemedicine technology. When technology change occurred, any change in data or information systems - the two building blocks of information - could result in new or modified activities. If data that is used or produced while undertaking an activity change simultaneously along with the information system used for encrypting this data, then this "joint change" will certainly entail some kind of change in the set of activities, resources or actors that are involved. If not, then the activities continued the same as with the face-to-face protocol (without the new technology). Originality/value The novelty of the paper is that the results highlight the role of information in the extent of change in interactions induced by new technology. Findings about such changes show how information influenced by activities, resources and actors can help decision-makers in relation to the use of telemedicine.},
	keywords = {EFFICIENCY; KNOWLEDGE; TECHNOLOGY; MANAGEMENT; telemedicine; STRATEGIES; Hospitals; CARE; Interaction; Social media; co-creation; Resource integration},
	year = {2023},
	eissn = {2052-1189},
	pages = {1639-1655}
}

@CONFERENCE{MTMT:34394185,
	title = {A hidden face of resource interaction. the role of knowledge},
	url = {https://m2.mtmt.hu/api/publication/34394185},
	author = {Mandják, Tibor and Szalkai, Zsuzsanna and Hlédik, Erika and Neumann‐Bódi, Edit and Simon, Judit},
	booktitle = {38th IMP Conference},
	unique-id = {34394185},
	year = {2022},
	pages = {1-13},
	orcid-numbers = {Mandják, Tibor/0000-0002-1376-1592; Hlédik, Erika/0000-0003-3573-3151}
}

@article{MTMT:33029923,
	title = {A kötelet húzni lehet, tolni nem. Digitális átalakulás, szolgálatosodás, vevőkapcsolatok egy szerződéses gyártó példáján keresztül},
	url = {https://m2.mtmt.hu/api/publication/33029923},
	author = {Mandják, Tibor and Szalkai, Zsuzsanna and Hlédik, Erika and Neumann-Bódi, Edit and Simon, Judit},
	doi = {10.14267/VEZTUD.2022.07.03},
	journal-iso = {VEZETÉSTUDOMÁNY},
	journal = {VEZETÉSTUDOMÁNY},
	volume = {53},
	unique-id = {33029923},
	issn = {0133-0179},
	year = {2022},
	pages = {19-30},
	orcid-numbers = {Mandják, Tibor/0000-0002-1376-1592; Hlédik, Erika/0000-0003-3573-3151}
}

@article{MTMT:31991811,
	title = {Examination of Consumer Motivation and Expectation in the Case of Addiction Prevention Services},
	url = {https://m2.mtmt.hu/api/publication/31991811},
	author = {Dóra, Tímea Beatrice and Szalkai, Zsuzsanna},
	doi = {10.3311/PPso.15965},
	journal-iso = {PERIOD POLYTECH SOC MANAG SCI},
	journal = {PERIODICA POLYTECHNICA SOCIAL AND MANAGEMENT SCIENCES},
	volume = {30},
	unique-id = {31991811},
	issn = {1416-3837},
	abstract = {The aim of this paper is to examine the consumer expectations and marketing communications related to the services of addiction prevention. The research questions of the study are the following: 1. What are the front- and back-office components to addiction prevention services and what key attributes should the front office staff have? 2. What types of service gaps occur, and what are the most critical factors highlighted by these gaps? 3. How do consumers perceive addiction prevention campaigns and what are their expectations? In order to answer the research questions, secondary and primary research were conducted, where the Servuction; GAP; and AIDA models were applied. As primary research, in-depth interviews were conducted with healthcare professionals in Hungary. Based on expert opinion we assessed the possible GAPs related to the campaign, placing the greatest emphasis on the communication gap (GAP4). To examine the consumer response, we analysed the attitude and opinion of consumers with an online questionnaire survey in connection with the communication GAP of the service, following the structure of the AIDA model. This paper presents the factors affecting the environment, implementation and the consumers of addiction prevention services. Our results highlight the importance of positive messages, family therapy and continuous training of patients; moreover, they show that friends and general practitioners have more influence on the behaviour of people than celebrities and social trends. The results presented in our study can help healthcare managers or marketers to develop their communication programmes/campaigns.},
	year = {2022},
	eissn = {1587-3803},
	pages = {12-27}
}

@CONFERENCE{MTMT:32504796,
	title = {The Influence of Telemedicine as Technology on Resource Integration},
	url = {https://m2.mtmt.hu/api/publication/32504796},
	author = {Dóra, Tímea Beatrice and Mátó, Ágnes Réka and Szalkai, Zsuzsanna and Vilmányi, Márton},
	booktitle = {37th Annual IMP Conference and Doctoral Colloquium},
	unique-id = {32504796},
	year = {2021}
}

@article{MTMT:32162994,
	title = {A digitalizáció és a vevőkapcsolatok kölcsönhatása – egy szerződéses gyártó példáján keresztül},
	url = {https://m2.mtmt.hu/api/publication/32162994},
	author = {Szalkai, Zsuzsanna and Mandják, Tibor and Simon, Judit and Hlédik, Erika and Neumann-Bódi, Edit},
	doi = {10.15170/MM.2021.55.KSZ.01.03},
	journal-iso = {MARKETING ÉS MENEDZSMENT},
	journal = {MARKETING ÉS MENEDZSMENT},
	volume = {55},
	unique-id = {32162994},
	issn = {1219-0349},
	year = {2021},
	eissn = {2786-3395},
	pages = {31-40},
	orcid-numbers = {Mandják, Tibor/0000-0002-1376-1592; Hlédik, Erika/0000-0003-3573-3151}
}

@inbook{MTMT:32086003,
	title = {More work. The qualitative and quantitative paradigm debate from the Industrial Marketing and Purchasing (IMP) approach},
	url = {https://m2.mtmt.hu/api/publication/32086003},
	author = {Judy, Zolkiewski and Jim, Narus and Pete, Naudé and Enrico, Baraldi and Lars-Erik, Gadde and Håkan, Håkansson and Alexandra, Waluszewski and Ivan, Snehota and Mandják, Tibor and Szalkai, Zsuzsanna and Hlédik, Erika and Magyar, Mária and Edit, Neumann-Bódi},
	booktitle = {New perspectives in serving customers, patients, and organizations},
	unique-id = {32086003},
	year = {2021},
	pages = {26-40},
	orcid-numbers = {Mandják, Tibor/0000-0002-1376-1592; Hlédik, Erika/0000-0003-3573-3151}
}