TY - JOUR AU - Fegada, Alfateh AU - Veres, Zoltán TI - The Moderating Role of Technological Capabilities in The Relationship Between Entrepreneurial Marketing and Firm Performance, A Qualitative Approach JF - EUROPEAN SCIENTIFIC JOURNAL J2 - EUR SCI J VL - 27 PY - 2024 SP - 125 EP - 158 PG - 34 SN - 1857-7881 DO - 10.19044/esipreprint.3.2024.p125 UR - https://m2.mtmt.hu/api/publication/34735179 ID - 34735179 LA - English DB - MTMT ER - TY - JOUR AU - Liska, Fanny AU - Veres, Zoltán TI - Exploring nonstandard service frontline situations JF - MARKETING ÉS MENEDZSMENT J2 - MARKETING ÉS MENEDZSMENT VL - 57 PY - 2023 IS - Különszám EMOK 3 SP - 75 EP - 82 PG - 8 SN - 1219-0349 DO - 10.15170/MM.2023.57.KSZ.03.08 UR - https://m2.mtmt.hu/api/publication/34504353 ID - 34504353 AB - THE AIMS OF THE PAPERJaycustomer behavior often increases the unpredictability of the service to an unmanageable extent. A co-creation based development can be presumed in the attitude of the consumer and of the frontline staff. The primary goal of this research was to investigate the dynamics of interactions between customers and frontline staff, particularly in nonstandard situations. This study aimed to understand how 'jaycustomer' behavior, which includes unpredictable and challenging customer actions, impacts these interactions and the overall service process.METHODOLOGYTo explore the above, the study employed a quasi-secondary data collection method (narratives, netnography). Frontline conflicts were simulated based on a mystery shopping scenario. Mystery shoppers were instructed to combine two theoretical jaycustomer types – the Belligerent and the Egocentric Edgar (the selfish) – in their approach. These shoppers were tasked with observing various aspects of frontline staff behavior, including reactions, communication, gestures, and problem-solving intentions.MOST IMPORTANT RESULTSThe simulations led to the identification of distinct behavioral patterns on both sides of the customer-staff interaction. The study highlighted specific jaycustomer oriented patterns and the frontline staff's response strategies. Furthermore, essential human resource management skills in dealing with such jaycustomer scenarios were identified, providing insights into both customer and employee behavior in challenging service situations.RECOMMENDATIONSThe findings of this research offer significant implications for service management and marketing theory, particularly in developing a consensual model for managing frontline processes. Additionally, the study suggests that reviewing and aligning staff training content with these research findings could be a fruitful direction for enhancing human resource management practices in customer service environments. An expert interview conducted post-experiment further affirmed special tasks for frontline management to handle such jaycustomer situations effectively. LA - English DB - MTMT ER - TY - JOUR AU - Liska, Fanny AU - Kovács, Ildikó AU - Veres, Zoltán TI - Possibilities of the CSR and social marketing in the health-conscious leisure-time sports JF - PANNON MANAGEMENT REVIEW J2 - PMR VL - 12 PY - 2023 IS - Special Issue SP - 63 SN - 2063-8248 UR - https://m2.mtmt.hu/api/publication/34144831 ID - 34144831 N1 - 22nd International Congress on Public and Nonprofit Marketing 5-7 July 2023 / Veszprém – Hungary LA - English DB - MTMT ER - TY - CONF AU - Veres, Zoltán AU - Liska, Fanny ED - Révész, Balázs ED - Gyulai, Zsófia TI - Exploring nonstandard service frontline situations T2 - Reziliens marketing - válaszok változó kihívásokra PB - Szegedi Tudományegyetem Gazdaságtudományi Kar C1 - Szeged PY - 2023 SP - 399 PG - 1 UR - https://m2.mtmt.hu/api/publication/34144036 ID - 34144036 LA - English DB - MTMT ER - TY - BOOK AU - Veres, Zoltán AU - Liska, Fanny TI - Staff Experience in the Frontline PY - 2023 SP - 4 UR - https://m2.mtmt.hu/api/publication/34143985 ID - 34143985 LA - English DB - MTMT ER - TY - JOUR AU - Kovács, Ildikó AU - Liska, Fanny AU - Veres, Zoltán TI - Motivational Drivers behind the Consumption of Dietary Supplements by Leisure-Time Athletes JF - FOODS J2 - FOODS VL - 12 PY - 2023 IS - 16 SP - 3044 SN - 2304-8158 DO - 10.3390/foods12163044 UR - https://m2.mtmt.hu/api/publication/34101417 ID - 34101417 AB - The prevalence of dietary supplement use has been growing continuously worldwide. Nevertheless, limited research evidence is available on dietary supplement usage related to the segment of leisure-time athletes with the determinants of motivational drivers, sport types, and demographic characteristics. This research, which was conducted in Hungary among leisure-time athletes, aims to learn about the demographic and sports characteristics of consumers who identified themselves as active dietary supplement consumers in the survey. The motivational drivers for consuming dietary supplements and their differences, as well as the frequency of dietary supplement consumption in each sports category, are examined. The findings of the study provide valuable insights into the key motivational drivers, among which health preservation, improvement in physical well-being, and cartilage protection are predominant. The results show that there are significant differences between segments taking part in different leisure-time sport activities and age groups when it comes to dietary supplement usage. Three different segments were identified based on the motivational drivers examined. As a limitation, to note is that due to the sample size, the study can be considered as prospective. In practical terms, the results of the study can be used to support marketing projects that aim to reach leisure-time sport athletes. LA - English DB - MTMT ER - TY - BOOK ED - Veres, Zoltán TI - Marketing szakkönyvtár PB - Akadémiai Kiadó CY - Budapest PY - 2023 UR - https://m2.mtmt.hu/api/publication/33830795 ID - 33830795 LA - Hungarian DB - MTMT ER - TY - GEN ED - Veres, Zoltán TI - Pannon Management Review PY - 2023 UR - https://m2.mtmt.hu/api/publication/33830775 ID - 33830775 LA - English DB - MTMT ER - TY - JOUR AU - Fehér, Katalin AU - Veres, Zoltán TI - Trends, risks and potential cooperations in the AI development market: expectations of the Hungarian investors and developers in an international context JF - INTERNATIONAL JOURNAL OF SOCIOLOGY AND SOCIAL POLICY J2 - INT J SOCIOL SOCIAL POLICY VL - 43 PY - 2023 IS - 1-2 SP - 107 EP - 125 PG - 19 SN - 0144-333X DO - 10.1108/IJSSP-08-2021-0205 UR - https://m2.mtmt.hu/api/publication/32774951 ID - 32774951 LA - English DB - MTMT ER - TY - JOUR AU - Abdelaziz, Hassan AU - Mustafa, Adam AU - Veres, Zoltán AU - Fegada, Alfateh TI - أثر التسويق الريادي على تحقيق الميزة التنافسية المستدامة (دراسة ميدانية على البنوك التجارية بمدينة الأبيض – السودان ) JF - مجلة الدراسات التجارية والاقتصادية المعاصرة (Journal of Contemporary Business and Economic Studies) J2 - مجلة الدراسات التجارية والاقتصادية المعاصرة (Journal of Contemporary Business and Economic Studies) VL - 5 PY - 2022 IS - 1 SP - 46 EP - 71 PG - 26 SN - 2716-8972 UR - https://m2.mtmt.hu/api/publication/34735201 ID - 34735201 LA - Arabic DB - MTMT ER -