@article{MTMT:34735179,
	title = {The Moderating Role of Technological Capabilities in The Relationship Between Entrepreneurial Marketing and Firm Performance, A Qualitative Approach},
	url = {https://m2.mtmt.hu/api/publication/34735179},
	author = {Fegada, Alfateh and Veres, Zoltán},
	doi = {10.19044/esipreprint.3.2024.p125},
	journal-iso = {EUR SCI J},
	journal = {EUROPEAN SCIENTIFIC JOURNAL},
	volume = {27},
	unique-id = {34735179},
	issn = {1857-7881},
	year = {2024},
	eissn = {1857-7431},
	pages = {125-158},
	orcid-numbers = {Veres, Zoltán/0000-0001-7072-7203}
}

@article{MTMT:34504353,
	title = {Exploring nonstandard service frontline situations},
	url = {https://m2.mtmt.hu/api/publication/34504353},
	author = {Liska, Fanny and Veres, Zoltán},
	doi = {10.15170/MM.2023.57.KSZ.03.08},
	journal-iso = {MARKETING ÉS MENEDZSMENT},
	journal = {MARKETING ÉS MENEDZSMENT},
	volume = {57},
	unique-id = {34504353},
	issn = {1219-0349},
	abstract = {THE AIMS OF THE PAPERJaycustomer behavior often increases the unpredictability of the service to an unmanageable extent. A co-creation based development can be presumed in the attitude of the consumer and of the frontline staff. The primary goal of this research was to investigate the dynamics of interactions between customers and frontline staff, particularly in nonstandard situations. This study aimed to understand how 'jaycustomer' behavior, which includes unpredictable and challenging customer actions, impacts these interactions and the overall service process.METHODOLOGYTo explore the above, the study employed a quasi-secondary data collection method (narratives, netnography). Frontline conflicts were simulated based on a mystery shopping scenario. Mystery shoppers were instructed to combine two theoretical jaycustomer types – the Belligerent and the Egocentric Edgar (the selfish) – in their approach. These shoppers were tasked with observing various aspects of frontline staff behavior, including reactions, communication, gestures, and problem-solving intentions.MOST IMPORTANT RESULTSThe simulations led to the identification of distinct behavioral patterns on both sides of the customer-staff interaction. The study highlighted specific jaycustomer oriented patterns and the frontline staff's response strategies. Furthermore, essential human resource management skills in dealing with such jaycustomer scenarios were identified, providing insights into both customer and employee behavior in challenging service situations.RECOMMENDATIONSThe findings of this research offer significant implications for service management and marketing theory, particularly in developing a consensual model for managing frontline processes. Additionally, the study suggests that reviewing and aligning staff training content with these research findings could be a fruitful direction for enhancing human resource management practices in customer service environments. An expert interview conducted post-experiment further affirmed special tasks for frontline management to handle such jaycustomer situations effectively.},
	year = {2023},
	eissn = {2786-3395},
	pages = {75-82},
	orcid-numbers = {Liska, Fanny/0000-0002-0673-4561; Veres, Zoltán/0000-0001-7072-7203}
}

@article{MTMT:34144831,
	title = {Possibilities of the CSR and social marketing in the health-conscious leisure-time sports},
	url = {https://m2.mtmt.hu/api/publication/34144831},
	author = {Liska, Fanny and Kovács, Ildikó and Veres, Zoltán},
	journal-iso = {PMR},
	journal = {PANNON MANAGEMENT REVIEW},
	volume = {12},
	unique-id = {34144831},
	issn = {2063-8248},
	keywords = {Dietary Supplements; Social Marketing; Motivations; recreational sports; ethical communication},
	year = {2023},
	eissn = {2064-0188},
	pages = {63},
	orcid-numbers = {Liska, Fanny/0000-0002-0673-4561; Kovács, Ildikó/0000-0001-7440-1630; Veres, Zoltán/0000-0001-7072-7203}
}

@CONFERENCE{MTMT:34144036,
	title = {Exploring nonstandard service frontline situations},
	url = {https://m2.mtmt.hu/api/publication/34144036},
	author = {Veres, Zoltán and Liska, Fanny},
	booktitle = {Reziliens marketing - válaszok változó kihívásokra},
	unique-id = {34144036},
	year = {2023},
	pages = {399-400},
	orcid-numbers = {Veres, Zoltán/0000-0001-7072-7203}
}

@misc{MTMT:34143985,
	title = {Staff Experience in the Frontline},
	url = {https://m2.mtmt.hu/api/publication/34143985},
	author = {Veres, Zoltán and Liska, Fanny},
	unique-id = {34143985},
	year = {2023},
	orcid-numbers = {Veres, Zoltán/0000-0001-7072-7203}
}

@article{MTMT:34101417,
	title = {Motivational Drivers behind the Consumption of Dietary Supplements by Leisure-Time Athletes},
	url = {https://m2.mtmt.hu/api/publication/34101417},
	author = {Kovács, Ildikó and Liska, Fanny and Veres, Zoltán},
	doi = {10.3390/foods12163044},
	journal-iso = {FOODS},
	journal = {FOODS},
	volume = {12},
	unique-id = {34101417},
	issn = {2304-8158},
	abstract = {The prevalence of dietary supplement use has been growing continuously worldwide. Nevertheless, limited research evidence is available on dietary supplement usage related to the segment of leisure-time athletes with the determinants of motivational drivers, sport types, and demographic characteristics. This research, which was conducted in Hungary among leisure-time athletes, aims to learn about the demographic and sports characteristics of consumers who identified themselves as active dietary supplement consumers in the survey. The motivational drivers for consuming dietary supplements and their differences, as well as the frequency of dietary supplement consumption in each sports category, are examined. The findings of the study provide valuable insights into the key motivational drivers, among which health preservation, improvement in physical well-being, and cartilage protection are predominant. The results show that there are significant differences between segments taking part in different leisure-time sport activities and age groups when it comes to dietary supplement usage. Three different segments were identified based on the motivational drivers examined. As a limitation, to note is that due to the sample size, the study can be considered as prospective. In practical terms, the results of the study can be used to support marketing projects that aim to reach leisure-time sport athletes.},
	year = {2023},
	eissn = {2304-8158},
	pages = {3044},
	orcid-numbers = {Kovács, Ildikó/0000-0001-7440-1630; Liska, Fanny/0000-0002-0673-4561; Veres, Zoltán/0000-0001-7072-7203}
}

@book{MTMT:33830795,
	title = {Marketing szakkönyvtár},
	url = {https://m2.mtmt.hu/api/publication/33830795},
	editor = {Veres, Zoltán},
	publisher = {Akadémiai Kiadó Zrt.},
	unique-id = {33830795},
	year = {2023},
	orcid-numbers = {Veres, Zoltán/0000-0001-7072-7203}
}

@misc{MTMT:33830775,
	title = {Pannon Management Review},
	url = {https://m2.mtmt.hu/api/publication/33830775},
	editor = {Veres, Zoltán},
	unique-id = {33830775},
	year = {2023},
	orcid-numbers = {Veres, Zoltán/0000-0001-7072-7203}
}

@article{MTMT:32774951,
	title = {Trends, risks and potential cooperations in the AI development market: expectations of the Hungarian investors and developers in an international context},
	url = {https://m2.mtmt.hu/api/publication/32774951},
	author = {Fehér, Katalin and Veres, Zoltán},
	doi = {10.1108/IJSSP-08-2021-0205},
	journal-iso = {INT J SOCIOL SOCIAL POLICY},
	journal = {INTERNATIONAL JOURNAL OF SOCIOLOGY AND SOCIAL POLICY},
	volume = {43},
	unique-id = {32774951},
	issn = {0144-333X},
	year = {2023},
	eissn = {1758-6720},
	pages = {107-125},
	orcid-numbers = {Fehér, Katalin/0000-0003-3293-0862; Veres, Zoltán/0000-0001-7072-7203}
}

@article{MTMT:34735201,
	title = {أثر التسويق الريادي على تحقيق الميزة التنافسية المستدامة (دراسة ميدانية على البنوك التجارية بمدينة الأبيض – السودان )},
	url = {https://m2.mtmt.hu/api/publication/34735201},
	author = {Abdelaziz, Hassan and Mustafa, Adam and Veres, Zoltán and Fegada, Alfateh},
	journal-iso = {مجلة الدراسات التجارية والاقتصادية المعاصرة (Journal of Contemporary Business and Economic Studies)},
	journal = {مجلة الدراسات التجارية والاقتصادية المعاصرة (Journal of Contemporary Business and Economic Studies)},
	volume = {5},
	unique-id = {34735201},
	year = {2022},
	eissn = {2716-8972},
	pages = {46-71},
	orcid-numbers = {Veres, Zoltán/0000-0001-7072-7203}
}