@article{MTMT:33536420,
	title = {Using Artificial Intelligence to Promote Branded Color Cosmetics. Evidence from Indonesia},
	url = {https://m2.mtmt.hu/api/publication/33536420},
	author = {Wei, Yuling and Simay, Attila Endre and Agárdi, Irma and Syahrivar, Jhanghiz and Hofmeister Tóth, Ágnes},
	doi = {10.1080/10496491.2022.2163036},
	journal-iso = {J PROMOTION MANAG},
	journal = {JOURNAL OF PROMOTION MANAGEMENT},
	volume = {29},
	unique-id = {33536420},
	issn = {1049-6491},
	year = {2023},
	eissn = {1540-7594},
	pages = {644-675},
	orcid-numbers = {Agárdi, Irma/0000-0001-9102-5403}
}

@article{MTMT:33304546,
	title = {NFC m-payment as a driver for customer loyalty towards retailers amongst Generation Z},
	url = {https://m2.mtmt.hu/api/publication/33304546},
	author = {Alt, Mónika-Anetta and Agárdi, Irma},
	doi = {10.1108/IJRDM-10-2021-0490},
	journal-iso = {INT J RETAIL DISTRIB MANAG},
	journal = {INTERNATIONAL JOURNAL OF RETAIL AND DISTRIBUTION MANAGEMENT},
	volume = {51},
	unique-id = {33304546},
	issn = {0959-0552},
	year = {2023},
	eissn = {1758-6690},
	pages = {347-365},
	orcid-numbers = {Agárdi, Irma/0000-0001-9102-5403}
}

@{MTMT:33594254,
	title = {A bolti önkiszolgáló technológiák fogyasztói elfogadása és a kiskereskedő iránti lojalitás},
	url = {https://m2.mtmt.hu/api/publication/33594254},
	author = {Agárdi, Irma and Speier, Viktória Rebeka},
	booktitle = {TRANSZFORMATÍV MARKETING: Társadalmi és üzleti kihívások integrált marketing-megoldásai},
	unique-id = {33594254},
	year = {2022},
	pages = {93-94},
	orcid-numbers = {Agárdi, Irma/0000-0001-9102-5403}
}

@CONFERENCE{MTMT:33591774,
	title = {Risk of cash payment and retail support in mobile payment acceptance during the pandemic},
	url = {https://m2.mtmt.hu/api/publication/33591774},
	author = {Agárdi, Irma and Mónika, Alt},
	booktitle = {EMAC 2022 Annual},
	unique-id = {33591774},
	year = {2022},
	orcid-numbers = {Agárdi, Irma/0000-0001-9102-5403}
}

@inproceedings{MTMT:33591701,
	title = {The Role of In-Store Self-Service Technology Acceptance in Consumer Loyalty towards Retailers},
	url = {https://m2.mtmt.hu/api/publication/33591701},
	author = {Agárdi, Irma and Viktória, Rebeka Speier},
	booktitle = {Colloquium on European Research in Retailing Book os Proceedings},
	unique-id = {33591701},
	year = {2022},
	pages = {143-149},
	orcid-numbers = {Agárdi, Irma/0000-0001-9102-5403}
}

@{MTMT:33291780,
	title = {Új utak a kiskereskedelemben, okoskereskedelem},
	url = {https://m2.mtmt.hu/api/publication/33291780},
	author = {Agárdi, Irma},
	booktitle = {Covid–19-világjárvány hatása a kiskereskedelemre},
	unique-id = {33291780},
	year = {2022},
	pages = {263-284},
	orcid-numbers = {Agárdi, Irma/0000-0001-9102-5403}
}

@article{MTMT:32919455,
	title = {Utazási szándékot befolyásoló tényezők konfliktusövezetekben található desztinációkban – Törökország példája},
	url = {https://m2.mtmt.hu/api/publication/32919455},
	author = {Agárdi, Irma and Bayramov, Elimdar},
	doi = {10.14267/TURBULL.2022v22n2.1},
	journal-iso = {TURIZMUS BULLETIN},
	journal = {TURIZMUS BULLETIN},
	volume = {22},
	unique-id = {32919455},
	issn = {1416-9967},
	year = {2022},
	eissn = {1587-0928},
	pages = {4-13},
	orcid-numbers = {Agárdi, Irma/0000-0001-9102-5403}
}

@article{MTMT:32791514,
	title = {Business opportunities in short food supply chains. the economic sustainability of three Hungarian para-gastro restaurants},
	url = {https://m2.mtmt.hu/api/publication/32791514},
	author = {Török, Áron and Agárdi, Irma and Maró , Gréta and Maró, Zalán Márk},
	doi = {10.7896/j.2253},
	journal-iso = {STUD AGRIC ECON},
	journal = {STUDIES IN AGRICULTURAL ECONOMICS},
	volume = {124},
	unique-id = {32791514},
	issn = {1418-2106},
	year = {2022},
	eissn = {2063-0476},
	pages = {22-29},
	orcid-numbers = {Török, Áron/0000-0001-6769-7103; Agárdi, Irma/0000-0001-9102-5403}
}

@article{MTMT:32787693,
	title = {Do digital natives use mobile payment differently than digital immigrants?. A comparative study between generation X and Z},
	url = {https://m2.mtmt.hu/api/publication/32787693},
	author = {Agárdi, Irma and Alt, Mónika Anetta},
	doi = {10.1007/s10660-022-09537-9},
	journal-iso = {ELECTRON COMMER RES},
	journal = {ELECTRONIC COMMERCE RESEARCH},
	unique-id = {32787693},
	issn = {1389-5753},
	keywords = {Generational differences},
	year = {2022},
	eissn = {1572-9362},
	orcid-numbers = {Agárdi, Irma/0000-0001-9102-5403}
}

@misc{MTMT:32600033,
	title = {An examination of the relationship between m-payment acceptance at stores and the loyalty toward retailers before pandemic},
	url = {https://m2.mtmt.hu/api/publication/32600033},
	author = {Mónika-Anetta, Alt and Agárdi, Irma},
	unique-id = {32600033},
	year = {2021},
	orcid-numbers = {Agárdi, Irma/0000-0001-9102-5403}
}