TY - CONF AU - Kövi-Varga, Anna Róza AU - Hornyák, Miklós ED - Kovács, Bettina ED - Glázer-Kniesz, Adrienn ED - Tislér, Ádám TI - The digital maturity of Hungarian family SMEs T2 - Absztraktkötet: XII. Interdiszciplináris Doktorandusz Konferencia = Book of Abstract: XII. Interdisciplinary Doctoral Conference PB - Pécsi Tudományegyetem Doktorandusz Önkormányzat C1 - Pécs SN - 9789636262457 PY - 2024 SP - 55 EP - 55 PG - 1 UR - https://m2.mtmt.hu/api/publication/34824665 ID - 34824665 LA - English DB - MTMT ER - TY - CONF AU - Szerb, László AU - Czigler, Enikő AU - Horváth, Gergely TI - Digital Entrepreneurship Ecosystem in the Central Eastern European countries in the 2017-2019 Time Period T2 - Abstracts - 14th World Congress of the RSAI PY - 2024 SP - 197 PG - 1 UR - https://m2.mtmt.hu/api/publication/34798467 ID - 34798467 LA - English DB - MTMT ER - TY - CONF AU - Szerb, László AU - Hornyák, Miklós AU - Fehér, Zsófia AU - Rideg, András TI - Measuring and Analysing the Competitiveness of Hungarian Urban Regions T2 - Abstracts - 14th World Congress of the RSAI PY - 2024 SP - 170 PG - 1 UR - https://m2.mtmt.hu/api/publication/34798458 ID - 34798458 LA - English DB - MTMT ER - TY - BOOK AU - Autio, Erkko AU - Jinjarak, Yothin AU - Somogyiné Komlósi, Éva AU - Park, Donghyun AU - Szerb, László AU - Galambosné Tiszberger, Mónika TI - Digital Entrepreneurship Landscapes in Developing Asia: Insights from the Global Index of Digital Entrepreneurship Systems T3 - ADB Economics Working Paper Series, ISSN 1655-5252 ; No. 720. PB - Asian Development Bank CY - Mandaluyong PY - 2024 SP - 41 DO - 10.22617/WPS240095-2 UR - https://m2.mtmt.hu/api/publication/34798055 ID - 34798055 AB - This paper introduces the Global Index of Digital Entrepreneurship Systems (GIDES), a composite indicator that assesses these ecosystems at the national level. GIDES considers the general, structural, and digital framework conditions that support digital entrepreneurship, and identifies system bottlenecks. GIDES profiles 113 countries, focusing on 21 in developing Asia, and the paper suggests how it can support policymaking LA - English DB - MTMT ER - TY - JOUR AU - Vasvári, Tamás AU - Longauer, Dóra TI - A Szegény párák sikere megerősíti helyünket a globális filmiparban és ebből a magyar film is profitálhat JF - PORTFOLIO.HU J2 - PORTFOLIO.HU VL - 2024 PY - 2024 IS - márc 11 PG - 5 SN - 1419-2055 UR - https://m2.mtmt.hu/api/publication/34729245 ID - 34729245 LA - Hungarian DB - MTMT ER - TY - JOUR AU - Kovács, Kármen TI - The impact of financial and behavioural sunk costs on consumers’ choices JF - JOURNAL OF CONSUMER MARKETING J2 - J CONSUM MARK VL - 41 PY - 2024 IS - 2 SP - 213 EP - 225 PG - 13 SN - 0736-3761 DO - 10.1108/JCM-06-2023-6099 UR - https://m2.mtmt.hu/api/publication/34715563 ID - 34715563 AB - Purpose The purpose of this paper is to develop a systematic literature review on the sunk cost effect from consumers’ perspectives. By applying a comprehensive approach, this paper aims to synthesise and discuss the impact of financial and behavioural sunk costs on consumers’ decisions, judgements and behaviour before and after purchasing. This study also identifies potential research avenues to inspire further studies. Design/methodology/approach Following a search in the Scopus and Web of Science databases, a systematic literature review was conducted by identifying and analysing 56 peer-reviewed articles published between 1985 and 2022 (November). Descriptive and content analysis was implemented based on the selected papers to examine and synthesise the effect of sunk costs on consumers’ choices, evaluations and actions in a comprehensive approach; uncover research gaps; and recommend paths for future research. Findings The research results found in the literature are discussed according to five related themes: factors affecting the sunk cost effect; the impact of past investments on purchasing decisions; consumers’ post-purchasing evaluation, behaviour and choices; the mental amortisation of price; and the sunk cost effect on loyalty and switching. Originality/value The originality of this study lies in the comprehensive approach to the sunk cost effect from consumers’ perspectives. This review paper synthesises and discusses the research results found in the literature related to financial and behavioural sunk costs that can influence consumers’ decisions, judgements and behaviour before and after paying for a good or service. LA - English DB - MTMT ER - TY - CONF AU - Kovács, Kármen AU - Binay, Kumar AU - Diptikanta, Panigrahi AU - Babu, John-Mariadoss TI - Well-being across nations. Do differences in value creation-capture configuration of nations’ firms matter? TS - Do differences in value creation-capture configuration of nations’ firms matter? T2 - 2024 AMA Winter Academic Conference PY - 2024 SP - - UR - https://m2.mtmt.hu/api/publication/34714500 ID - 34714500 LA - English DB - MTMT ER - TY - CONF AU - Longauer, Dóra AU - Danka, Sándor AU - Vasvári, Tamás TI - Modelling the Role of Made-in Effect in the Apparel Industry T2 - Proceedings of 23rd International Working Seminar on Production Economics - IWSE 2024 PY - 2024 SP - 42 EP - 64 PG - 23 UR - https://m2.mtmt.hu/api/publication/34685997 ID - 34685997 LA - English DB - MTMT ER - TY - GEN AU - Longauer, Dóra AU - Danka, Sándor AU - Vasvári, Tamás TI - Modelling the Role of Made-in Effect in the Apparel Industry PY - 2024 UR - https://m2.mtmt.hu/api/publication/34685797 ID - 34685797 N1 - [előadás] LA - English DB - MTMT ER - TY - JOUR AU - Vasvári, Tamás AU - Longauer, Dóra TI - Két ábra arról, hogyan jutalmazza a fideszes településeket a kormány JF - TELEX.HU VL - 2024.02.22 PY - 2024 PG - 4 UR - https://m2.mtmt.hu/api/publication/34666906 ID - 34666906 LA - Hungarian DB - MTMT ER -