1.
Majláth, Melinda
Product Recalls and Brands: Analysis of Food Product Recall Announcements on Online News Portals
In: Szegedi, Krisztina (eds.) Branding in the academic and business world – Future challenges : BBU Day of Hungarian Science 2024
Bp, Hungary : Budapesti Gazdasági Egyetem (2024) pp. 114-128. , 15 p.
DOI Other URL
Publication:35458664 Validated Core Chapter in Book (Study ) Scientific
Study (Chapter in Book) | Scientific[35458664] [Validated]
2.
Csongrádi, Gyöngyi ; Majláth, Melinda ; Tóth, Arnold
How Can Communication Channels Reflect to University Values?: (Research Based on the Answer of BBU Students)
In: Szegedi, Krisztina (eds.) Branding in the academic and business world – Future challenges : BBU Day of Hungarian Science 2024
Bp, Hungary : Budapesti Gazdasági Egyetem (2024) pp. 64-79. , 16 p.
DOI Other URL
Publication:35336902 Validated Core Citing Chapter in Book (Study ) Scientific
Study (Chapter in Book) | Scientific[35336902] [Validated]
3.
Dombi, Mihály ; Szendrey, Orsolya ; Majláth, Melinda ; Győri, Zsuzsanna
Zöld cég vagy zöld termék?
LÉPÉSEK: A FENNTARTHATÓSÁG FELÉ 29 : 1 pp. 4-6. , 3 p. (2024)
Teljes dokumentum
Publication:34786755 Validated Core Journal Article (Article ) Scientific
Article (Journal Article) | Scientific[34786755] [Validated]
4.
Majláth, Melinda ✉ ; Valočikova, Cyntia ; Csongrádi, Gyöngyi ; Kolnhofer-Derecskei, Anita
Pénzadományozási mintázatok egyetemisták körében
GRADUS 11 : 1 Paper: 2024.1.ECO.006 , 11 p. (2024)
DOI Kiadónál REAL
Publication:34749681 Published Core Journal Article (Article ) Scientific
Article (Journal Article) | Scientific[34749681] [Approved]
5.
Kádár, Beáta ; Pecze, Krisztina ; Reicher, Regina Zsuzsánna ; Majláth, Melinda
Place marketing as a research topic - secondary research results on international publications
In: Nagy, Benedek (eds.) Challenges in the Carpathian Basin: 16th Annual International Conference on Economics and Business : conference volume
Cluj, Kolozsvár, Romania : Editura Risoprint (2023) 436 p. pp. 243-253. , 11 p.
Other URL
Publication:34143103 Validated Core Chapter in Book (Conference paper ) Scientific
Conference paper (Chapter in Book) | Scientific[34143103] [Validated]
6.
Kolnhofer-Derecskei, Anita ; Reicher, Regina Zsuzsánna ; Hauber, György ; Majláth, Melinda
A fenntartható fejlődés fogalmának hétköznapi értelmezése és összevetése a tudományos definícióval
GAZDASÁG ÉS TÁRSADALOM 15 : 3 pp. 35-63. , 29 p. (2022)
DOI REAL Other URL Teljes dokumentum
Publication:34056707 Published Core Citing Journal Article (Article ) Scientific
Article (Journal Article) | Scientific[34056707] [Approved]
7.
Majláth, Melinda ; Reicher, Regina Zsuzsánna ; Pecze, Krisztina ; Kolnhofer-Derecskei, Anita
Helymarketing, mint kutatási téma: szekunder kutatási eredmények a hazai publikációkra vonatkozóan
In: Szegedi, Krisztina (eds.) Szemelvények a BGE kutatásaiból
Bp, Hungary : Budapest Business School (2022) 254 p. pp. 167-172. , 6 p.
DOI Other URL
Publication:33648029 Validated Core Citing Chapter in Book (Study ) Scientific
Study (Chapter in Book) | Scientific[33648029] [Validated]
8.
Melinda, Majláth
Communication Role of Eco-labels – the Example of Cosmetic Web Shops in Hungary
In: Aniko, Kelemen-Erdos; Pal, Feher-Polgar; Anett, Popovics (eds.) FIKUSZ 2021 XVI. International Conference Proceedings
Bp, Hungary : Óbuda University, Keleti Faculty of Business and Management (2021) 251 p. pp. 5-21. , 17 p.
Teljes dokumentum
Publication:32552956 Admin approved Core Chapter in Book (Conference paper ) Scientific
Conference paper (Chapter in Book) | Scientific[32552956] [Admin approved]
9.
Melinda, Majláth ✉ ; Pascal, Ricordel
European Motor Vehicle Manufacturers' CSR Trends ‒ The Effect of the Emission Scandal
ACTA POLYTECHNICA HUNGARICA 18 : 11 pp. 29-48. , 20 p. (2021)
DOI Scopus Teljes dokumentum
Publication:32548266 Published Core Journal Article (Article ) Scientific
Article (Journal Article) | Scientific[32548266] [Approved]
10.
Majláth, Melinda
Communication Role of Eco-labels: The Example of Cosmetic Webshops in Hungary
In: Aniko, Kelemen-Erdos; Anett, Popovics; Pal, Feher-Polgar (eds.) Aniko Kelemen-Erdos. XVI. FIKUSZ 2021 International Conference : Abstract Book. (2021) ISBN:9789634492719
Bp, Hungary : Óbuda University, Keleti Faculty of Business and Management (2021) 75 p. pp. 29-29. , 1 p.
Teljes dokumentum
Publication:32532352 Admin approved Core Chapter in Book (Abstract ) Scientific
Abstract (Chapter in Book) | Scientific[32532352] [Admin approved]
2025-04-29 12:32