1.
Malota, Erzsébet ; Bogáromi, Eszter ; László, Tamás
Building a bridge with others: Alternative patterns of the acculturation process through the eyes of immigrants and members of the receiving culture
INTERNATIONAL JOURNAL OF CROSS CULTURAL MANAGEMENT: CCM Paper: First published online , 21 p. (2024)
DOI CorvinusKutatasok
Publication:34844750 Published Core Citing Journal Article (Article ) Scientific
Article (Journal Article) | Scientific[34844750] [Approved]
2.
Bifkovics, Bettina ; Malota, Erzsébet
Önkéntesség a szájreklám és a szervezetek kommunikációjának tükrében: Integratív szakirodalmi szintézis és javasolt kutatási irányok
VEZETÉSTUDOMÁNY 55 : 4 pp. 63-76. , 14 p. (2024)
DOI CorvinusKutatasok REAL
Publication:34789115 Validated Core Citing Journal Article (Article ) Scientific
Article (Journal Article) | Scientific[34789115] [Validated]
3.
Török, Anna ; Szebenszki, Noémi ; Kriveczky, Villő ; Malota, Erzsébet
A fehérneműreklámokban megjelenő női diverzitás és szexualitás – Attitűdvizsgálat a Z generációs nők körében
VEZETÉSTUDOMÁNY 55 : 2 pp. 17-29. , 13 p. (2024)
DOI CorvinusKutatasok REAL
Publication:34597164 Validated Core Citing Journal Article (Article ) Scientific
Article (Journal Article) | Scientific[34597164] [Validated]
4.
Gomez‐Borquez, Claudia L. ; Török, Anna ; Centeno‐Velázquez, Edgar ; Malota, Erzsébet
Female stereotypes and female empowerment in advertising: A systematic literature review and future research agenda
INTERNATIONAL JOURNAL OF CONSUMER STUDIES 48 : 2 Paper: e13010 , 17 p. (2024)
DOI
Publication:34553299 Validated Core Citing Journal Article (Article ) Scientific
Article (Journal Article) | Scientific[34553299] [Validated]
5.
Zita, Kelemen ; Malota, Erzsébet ; Lendvai, Krisztián
Identifying Cross-Cultural Communication Barriers in Global IT Rollout Projects
PERIODICA POLYTECHNICA SOCIAL AND MANAGEMENT SCIENCES Paper: online first , 15 p. (2024)
DOI
Publication:34475455 Published Core Citing Journal Article (Article ) Scientific
Article (Journal Article) | Scientific[34475455] [Approved]
6.
Bifkovics, Bettina ; Malota, Erzsébet ✉ ; Faria, Luciana N. ; Martinez, Luis F.
Customer-to-Customer Communication: Referral of High and Low Involvement Products through Stimulated Word-of-Mouth
JOURNAL OF PROMOTION MANAGEMENT 30 : 2 pp. 204-226. , 23 p. (2024)
DOI CorvinusKutatasok Scopus
Publication:34125718 Published Core Journal Article (Article ) Scientific
Article (Journal Article) | Scientific[34125718] [Approved]
7.
Török, Anna ; Gomez-Borquez, Claudia L. ; Centeno-Velázquez, Edgar ; Malota, Erzsébet
Empowerment through femvertising - Evidence from Mexico and Hungary
Feminist Media Studies Paper: Early Access , 18 p. (2023)
DOI WoS Scopus
Publication:34206989 Published Core Citing Journal Article (Article ) Scientific
Citing papers: 1 | Independent citation: 0 | Self citation: 1 | Unknown citation: 0 | Number of citations with DOI: 1
Article (Journal Article) | Scientific[34206989] [Approved]
All citations+mentions: 1, External citations: 0, Self citations: 1, Unhandled citations: 0
8.
Claudia, Lizzette Gomez Borquez ; Anna, Török ; Edgar, Centeno Velázquez ; Erzsébet, Malota ; María, Eugenia López-Pérez ; Ernesto, Del Castillo
A Cross-cultural Study of the Consumer Responses Towards Femvertising: Evidence from Mexico and Spain
In: 2023 Ams Annual Conference : Academy of Marketing Science Annual Conference
(2023) Paper: online
Publication:34029942 Published Core Conference paper (Abstract ) Scientific
Abstract (Conference paper) | Scientific[34029942] [Approved]
9.
Malota, Erzsébet ; Mucsi, Attila
Tasting a new culture: adjustment to a foreign culture through traditional local cuisine
FOOD CULTURE & SOCIETY 26 : 1 pp. 209-229. , 21 p. (2023)
DOI WoS Scopus
Publication:32508519 Validated Core Journal Article (Article ) Scientific
Citing papers: 1 | Independent citation: 0 | Self citation: 1 | Unknown citation: 0 | Number of citations with DOI: 1
Article (Journal Article) | Scientific[32508519] [Validated]
All citations+mentions: 1, External citations: 0, Self citations: 1, Unhandled citations: 0
10.
Török, Anna ; Malota, Erzsébet ; Horváth, Anna
Mi a titkuk? Nemi egyenlőség és a nőket megerősítő, femvertising reklámok Magyarországon és Izlandon
MAGYAR TUDOMÁNY 183 : 12 pp. 1518-1532. , 15 p. (2022)
DOI CorvinusKutatasok Matarka
Publication:34015109 Validated Core Journal Article (Article ) Scientific
Citing papers: 1 | Independent citation: 0 | Self citation: 1 | Unknown citation: 0 | Number of citations with DOI: 1
Article (Journal Article) | Scientific[34015109] [Validated]
All citations+mentions: 1, External citations: 0, Self citations: 1, Unhandled citations: 0
2024-05-16 21:54