@misc{MTMT:34764660,
	title = {Insights gained from curriculum development in higher education: A study in Marketing and Management},
	url = {https://m2.mtmt.hu/api/publication/34764660},
	author = {Gombos, Szandra and Kurucz, Attila},
	unique-id = {34764660},
	year = {2024}
}

@article{MTMT:34484107,
	title = {Product Related Values and Sustainability – Deeper Understanding of the Millennials},
	url = {https://m2.mtmt.hu/api/publication/34484107},
	author = {Kurucz, Attila and Dernóczy, Adrienn and Kornelia, Osieczko-Potoczna},
	doi = {10.3303/CET23107026},
	journal-iso = {CHEM ENG TR},
	journal = {CHEMICAL ENGINEERING TRANSACTIONS},
	volume = {107},
	unique-id = {34484107},
	issn = {1974-9791},
	year = {2023},
	eissn = {2283-9216},
	pages = {151-156}
}

@inproceedings{MTMT:33854411,
	title = {YOUTH CLUSTERS IN THE FIELD OF DIGITALIZATION},
	url = {https://m2.mtmt.hu/api/publication/33854411},
	author = {Kurucz, Attila and Dernóczy, Adrienn and KORNELIA, OSIECZKO-POTOCZNA},
	booktitle = {Conference Proceedings of the 7th FEB International Scientific Conference: Strengthening Resilience by Sustainable Economy and Business - Towards theSDGs},
	doi = {10.18690/um.epf.3.2023.56},
	unique-id = {33854411},
	year = {2023},
	pages = {505-515}
}

@article{MTMT:33769896,
	title = {Crisis Resilience of Startup Companies (The Case of Hungary among the Visegrad Countries with a Focus on the Pandemic)},
	url = {https://m2.mtmt.hu/api/publication/33769896},
	author = {Kézai, Petra Kinga and Kurucz, Attila},
	doi = {10.3390/su15097108},
	journal-iso = {SUSTAINABILITY-BASEL},
	journal = {SUSTAINABILITY},
	volume = {15},
	unique-id = {33769896},
	abstract = {The study examines the crisis resilience of startup companies in Hungary among the Visegrad countries as a result of the pandemic situation. It aims to provide guidance on what support is needed for startups in the post-crisis period to re-launch the economy and to contribute to the region’s economy with positive results. The research was carried out in two stages: first, in 2021 through an online survey, and then, in 2022 in-depth interviews due to the economic crisis caused by COVID-19 and the Russian–Ukrainian war. A mixed research methodology was used, which comprised an online questionnaire administered in the Crunchbase database (n = 97) and in-depth interviews among startup founders and experts of the startup ecosystem (n = 22). The research summarizes the V4 countries’ measures to protect entrepreneurship with a particular focus on startups. The research found that a crisis such as a pandemic did not have a uniformly negative impact on startups. The winners of the economic crisis are startups in IT, healthcare (Medtech. health-tech), e-commerce and digital education, while those who fared worst are startups in tourism and hospitality. The positive impact of the crisis has been a cleansing of the startup ecosystem. Business support measures supported the viable startups and helped them survive.},
	year = {2023},
	eissn = {2071-1050},
	orcid-numbers = {Kézai, Petra Kinga/0000-0001-5427-0127}
}

@inproceedings{MTMT:34448313,
	title = {Examining the Environmental Awareness of Rural Households in Terms of Household Waste Management and Purchasing Decisions},
	url = {https://m2.mtmt.hu/api/publication/34448313},
	author = {Mészáros, Katalin and Németh, Nikoletta and Kurucz, Attila},
	booktitle = {XVII. International Conference on Logistics in Agriculture 2023},
	doi = {10.18690/um.fl.1.2023.1},
	unique-id = {34448313},
	abstract = {Achieving sustainability is a shared interest which concerns both macro- and micro-level actors in the economy. Households' environmental awareness can be assessed in several aspects, where the use of resources (energy use; products, and equipment purchased) and the amount of waste produced are the key elements. Conscious purchasing behaviour and, on the other hand, waste reduction is the focus of the present study, being essential not only for sustainability but also for the implementation of a circular economy. In our study, we examined the practice of households in and around Sopron by random sampling and analysed the data with SPSS statistical program. Our aim was to highlight the differences in the attitudes of people living in villages, urban agglomerations, and the city center towards selective waste collection. Our expectation was that the examined demographic variables have an effect on environmentally conscious purchasing behavior and selective waste collection. The main consequences of the research were that the population of Sopron and its surroundings is mostly aware of selective waste collection (supported by the values obtained for the willingness and disposal of selective waste) and the commitment is independent of gender, but influenced by place of residence.},
	year = {2023},
	pages = {3-20},
	orcid-numbers = {Mészáros, Katalin/0000-0002-7867-8706}
}

@inproceedings{MTMT:33226542,
	title = {Agriculture 4.0 Applications in Supply Chain Management for Food Safety– A Structured Literature Review},
	url = {https://m2.mtmt.hu/api/publication/33226542},
	author = {Almelhem, Marah and Buics, László and Kurucz, Attila and Süle, Edit},
	booktitle = {XVI. International Conference on Logistics in Agriculture 2022: Conference Proceedings},
	doi = {10.18690/um.fl.1.2022.4},
	unique-id = {33226542},
	abstract = {The purpose of this paper is to is to examine how Industry 4.0 applications can be used in agricultural context in order to create more efficient food safety operations in supply chain management, leading towards the Agriculture 4.0 era. The Industry 4.0 trend is transforming the production capabilities of all industries as companies try to keep pace with the era of globalization and aiming to obtain a competitive advantage on the market as they benefit from technological advancements and this also applies to the agricultural sector. As the world's population is increasing, the importance of the food safety is more important than ever. As a result technological development is a necessity especially in light of the length and complexity of the global supply chains. This paper provides a structured literature review of related papers, examining the various applications and opportunities created by the Industry 4.0 in the agricultural sector, and aims to show how the use of technology in agricultural supply chains has evolved.},
	year = {2022},
	pages = {47-58},
	orcid-numbers = {Buics, László/0000-0002-2810-4982}
}

@misc{MTMT:33295583,
	title = {Az agilis vezetés, agilis szervezet - keretek, lehetőségek és hazai tapasztalatok},
	url = {https://m2.mtmt.hu/api/publication/33295583},
	author = {Kurucz, Attila},
	unique-id = {33295583},
	year = {2022}
}

@article{MTMT:32766192,
	title = {Agilis módszerek a vállalatoknál: agilis transzformáció fókuszpontjai},
	url = {https://m2.mtmt.hu/api/publication/32766192},
	author = {Kurucz, Attila and Tóth, Zsuzsanna},
	journal-iso = {MAGYAR MINŐSÉG},
	journal = {MAGYAR MINŐSÉG},
	volume = {2022. Nyilvános különszám},
	unique-id = {32766192},
	issn = {1416-9576},
	year = {2022},
	eissn = {1789-5510},
	pages = {25-36}
}

@article{MTMT:32766154,
	title = {Agilis módszerek a vállalatoknál: Scrum},
	url = {https://m2.mtmt.hu/api/publication/32766154},
	author = {Kurucz, Attila},
	journal-iso = {MAGYAR MINŐSÉG},
	journal = {MAGYAR MINŐSÉG},
	volume = {2022. Nyilvános különszám},
	unique-id = {32766154},
	issn = {1416-9576},
	year = {2022},
	eissn = {1789-5510},
	pages = {11-17}
}

@article{MTMT:32766126,
	title = {Agilis módszerek a vállalatoknál: designgondolkodás},
	url = {https://m2.mtmt.hu/api/publication/32766126},
	author = {Kurucz, Attila},
	journal-iso = {MAGYAR MINŐSÉG},
	journal = {MAGYAR MINŐSÉG},
	volume = {2022. Nyilvános különszám},
	unique-id = {32766126},
	issn = {1416-9576},
	year = {2022},
	eissn = {1789-5510},
	pages = {4-10}
}

@misc{MTMT:33258728,
	title = {Agriculture 4.0 Applications in Supply Chain Management for Food Safety– A Structured Literature Review},
	url = {https://m2.mtmt.hu/api/publication/33258728},
	author = {Almelhem, Marah and Buics, László and Kurucz, Attila and Süle, Edit},
	unique-id = {33258728},
	year = {2022},
	orcid-numbers = {Buics, László/0000-0002-2810-4982}
}

@article{MTMT:32766166,
	title = {Agilis módszerek a vállalatoknál: SAFe – fókuszban az agilis portfólió menedzsment},
	url = {https://m2.mtmt.hu/api/publication/32766166},
	author = {Németh, György Valentin and Kurucz, Attila},
	journal-iso = {MAGYAR MINŐSÉG},
	journal = {MAGYAR MINŐSÉG},
	volume = {2022. Nyilvános különszám},
	unique-id = {32766166},
	issn = {1416-9576},
	year = {2022},
	eissn = {1789-5510},
	pages = {18-24}
}

@article{MTMT:33741918,
	title = {Basic Income: Opportunity or Problem?},
	url = {https://m2.mtmt.hu/api/publication/33741918},
	author = {Végvári, Bence and Gelencsér, Martin and Kurucz, Attila and Szabó-Szentgróti, Gábor},
	doi = {10.33568/rbs.3289},
	journal-iso = {REG BUS STUD},
	journal = {REGIONAL AND BUSINESS STUDIES},
	volume = {14},
	unique-id = {33741918},
	issn = {2061-2311},
	abstract = {There has been an increase in debate over universal basic income in recent years, mostly related to the different welfare measures introduced in relation to the COVID-19 pandemic around the world, and because of the increasing relevance of labor market automation. In this study, our objective is to evaluate the attitudes of Hungarian citizens towards basic income, with a focus on its feasibility, as well as positive and negative effects. In order to accomplish this, we analyzed relevant international literature to draw up a questionnaire from studies, while also looking at background variables that potentially influence an individual’s attitude towards basic income. Results show that Hungarian citizens rather disagree about the feasibility of a basic income scheme in Hungary but they are a lot more agreeable with the EU-s capability to provide one (18.4% compared to 52%, respectively. Regarding its possible positive impacts, the most frequently mentioned items include reducing anxiety about financing basic needs, helping people return to education, and offsetting the effects of automation, while concerns about the idea of not being researched and tested enough, its effects on inflation, and its possible work-discouraging nature were listed as the most relevant negative effects.},
	keywords = {Public opinion; Universal basic income; Welfare Attitudes; social protection; basic income},
	year = {2022},
	pages = {5-15},
	orcid-numbers = {Szabó-Szentgróti, Gábor/0000-0003-2129-9067}
}

@inbook{MTMT:32585900,
	title = {A HIP projekt eredményei és perspektívái a Széchenyi István Egyetemen},
	url = {https://m2.mtmt.hu/api/publication/32585900},
	author = {Kurucz, Attila},
	booktitle = {Vállalkozásfejlesztés a XXI. században 2021/1. kötet},
	unique-id = {32585900},
	abstract = {A Hallgatói Innovációs Projektek program már 5 félévet megélt a Széchenyi
		Egyetemen. A programban hallgatói csapatok dolgozank vállalati innovációs projekteken
		egy mentor segítségével. Ez a projekt támogatja a projekt-alapú oktatást és az egyetemi
		szolgáltatási szemléletének terjesztését. Sok eredmény mellett nem volt egyenes az építkezés
		útja sem. A tanulmány összefoglalja a visszajelzések alapján elvégzett fejlesztéseket és
		azokat a standardokat, amelyek mára egy jól működő keretrendszert jelentenek. Végül
		kitérünk arra is, hogy milyennek látjuk még a HIP további fejlődési irányait.},
	year = {2021},
	pages = {84-99}
}

@inproceedings{MTMT:32514313,
	title = {Digitalization of Agri-food Supply Chains: Facts and Promises of Blockchain Technology},
	url = {https://m2.mtmt.hu/api/publication/32514313},
	author = {Kurucz, Attila and Rizky Sitompul, Fachri and Süle, Edit},
	booktitle = {XV. International Conference on Logistics in Agriculture 2021: Conference Proceedings},
	doi = {10.18690/978-961-286-538-2.3},
	unique-id = {32514313},
	year = {2021},
	pages = {55-66}
}

@article{MTMT:32494159,
	title = {Online marketing lehetőségek és kihívások az autószerelők piacán},
	url = {https://m2.mtmt.hu/api/publication/32494159},
	author = {Kurucz, Attila and Pete, Dorottya and Keller, Veronika},
	doi = {10.15170/MM.2021.55.02.08},
	journal-iso = {MARKETING ÉS MENEDZSMENT},
	journal = {MARKETING ÉS MENEDZSMENT},
	volume = {55},
	unique-id = {32494159},
	issn = {1219-0349},
	year = {2021},
	eissn = {2786-3395},
	pages = {87-99}
}

@article{MTMT:32001304,
	title = {Agilis módszerek a vállalatoknál: SAFe – fókuszban az agilis portfólió menedzsment},
	url = {https://m2.mtmt.hu/api/publication/32001304},
	author = {Németh, György Valentin and Kurucz, Attila},
	journal-iso = {MAGYAR MINŐSÉG},
	journal = {MAGYAR MINŐSÉG},
	volume = {30},
	unique-id = {32001304},
	issn = {1416-9576},
	year = {2021},
	eissn = {1789-5510},
	pages = {5-12}
}

@inbook{MTMT:31678115,
	title = {A modern értékek csak a bennszülötteké?},
	url = {https://m2.mtmt.hu/api/publication/31678115},
	author = {Dernóczy, Adrienn and Kurucz, Attila},
	booktitle = {Kutatási jelentés 4},
	unique-id = {31678115},
	year = {2020},
	pages = {160-167}
}

@article{MTMT:31831664,
	title = {Digitális logisztikai megoldások értékelése a magyar és lengyel fiatalok körében},
	url = {https://m2.mtmt.hu/api/publication/31831664},
	author = {Kurucz, Attila and Dernóczy, Adrienn and Osieczko, Kornélia},
	doi = {10.21405/logtrend.2020.6.2.13},
	journal-iso = {LOGISZTIKAI TRENDEK ÉS LEGJOBB GYAKORLATOK},
	journal = {LOGISZTIKAI TRENDEK ÉS LEGJOBB GYAKORLATOK},
	volume = {6},
	unique-id = {31831664},
	issn = {2416-0555},
	year = {2020},
	pages = {13-19}
}

@inbook{MTMT:31678191,
	title = {Google Adwords és weboldal elemzés a gépjárműjavítással foglalkozó vállalkozások körében},
	url = {https://m2.mtmt.hu/api/publication/31678191},
	author = {Kurucz, Attila},
	booktitle = {Kutatási jelentés 4},
	unique-id = {31678191},
	year = {2020},
	pages = {243-249}
}