@inproceedings{MTMT:31358092,
	title = {Élelmiszerfogyasztásunk néhány jellemzője egy emberöltőnyi idővel a rendszerváltás után},
	url = {https://m2.mtmt.hu/api/publication/31358092},
	author = {Huszka, Péter and Platz, Petra},
	booktitle = {"Kreatív ipar, digitális gazdaság" Kautz Gyula Emlékkonferencia 2019. június 12. elektronikus formában megjelenő kötete},
	unique-id = {31358092},
	year = {2020},
	pages = {1-9}
}

@inbook{MTMT:31431480,
	title = {Consumers and conscious consumers},
	url = {https://m2.mtmt.hu/api/publication/31431480},
	author = {Platz, Petra},
	booktitle = {Kutatási jelentés - Research Report, 2. kötet},
	unique-id = {31431480},
	year = {2020},
	pages = {504-509}
}

@article{MTMT:30995889,
	title = {Discovering the differences in buying behaviors of young adults among the impulsivity. consciousness scale},
	url = {https://m2.mtmt.hu/api/publication/30995889},
	author = {Józsa, László and Platz, Petra and Krasnova, Anastasia},
	journal-iso = {ECON MANAG (RUS)},
	journal = {EKONOMIKA I UPRAVLENIE: PROBLEMY RESHENIYA / ECONOMY AND MANAGEMENT: PROBLEMS AND SOLUTIONS},
	volume = {4 (94)},
	unique-id = {30995889},
	issn = {2227-3891},
	year = {2019},
	eissn = {2308-927X},
	pages = {30-35},
	orcid-numbers = {Józsa, László/0000-0001-6433-5107}
}

@inproceedings{MTMT:31068006,
	title = {THE LONG-TERM CORRELATION BETWEEN INCOME LEVEL AND FOOD CONSUMPTION HABITS IN HUNGARY. IS TURNING THE TENDENCIES AN OPTION?},
	url = {https://m2.mtmt.hu/api/publication/31068006},
	author = {Huszka, Péter and Platz, Petra and Andrea, Aguirre},
	booktitle = {18th International Congress of the International Association on Public and Nonprofit Marketing},
	unique-id = {31068006},
	year = {2019},
	pages = {101-111}
}

@inproceedings{MTMT:31345196,
	title = {INSIGHT INTO THE DECISION-MAKING PROCESS OF YOUNG ADULTS WITH FOCUS ON IMPULSIVITY},
	url = {https://m2.mtmt.hu/api/publication/31345196},
	author = {Platz, Petra and Józsa, László and Anastasia, KRASNOVA},
	booktitle = {MAG Scholar Conference in Business, Marketing and Tourism. 2019 (Europe). „Reconnecting Asia with Eastern Europe”},
	unique-id = {31345196},
	year = {2019},
	pages = {123-131},
	orcid-numbers = {Józsa, László/0000-0001-6433-5107}
}

@inbook{MTMT:30706586,
	title = {A közös értékteremtés aktuális kérdései},
	url = {https://m2.mtmt.hu/api/publication/30706586},
	author = {Platz, Petra},
	booktitle = {Kutatási jelentés, 1. kötet},
	unique-id = {30706586},
	year = {2019},
	pages = {611-617}
}

@inproceedings{MTMT:30684058,
	title = {A sötét triászhoz való tartozás, mint új szegmentációs ismérv. Belonging to the dark triad as a new segmentation criteria},
	url = {https://m2.mtmt.hu/api/publication/30684058},
	author = {Platz, Petra},
	booktitle = {"Kulturális gazdaság". Kautz Gyula Emlékkonferencia elektronikus formában megjelenő kötete},
	unique-id = {30684058},
	year = {2019}
}

@inproceedings{MTMT:30605331,
	title = {No milk today? Analysis of theinfluencing factors affecting the Z generation's milk and dairy product consumption habits},
	url = {https://m2.mtmt.hu/api/publication/30605331},
	author = {Huszka, Péter and Platz, Petra and Ercsey, Ida},
	booktitle = {"Vanilla, shock and entertainment - marketing in the era of emotions"},
	unique-id = {30605331},
	year = {2018}
}

@article{MTMT:30605345,
	title = {Cross-cultural analysis of the Frequent Flyer Programs (FFPs): The most controversial results},
	url = {https://m2.mtmt.hu/api/publication/30605345},
	author = {Platz, Petra and Józsa, László},
	doi = {10.14707/ajbr.180050},
	journal-iso = {ASIAN J BUS RES},
	journal = {ASIAN JOURNAL OF BUSINESS RESEARCH},
	volume = {8},
	unique-id = {30605345},
	issn = {1178-8933},
	year = {2018},
	eissn = {2463-4522},
	pages = {72-93},
	orcid-numbers = {Józsa, László/0000-0001-6433-5107}
}

@article{MTMT:30398888,
	title = {Intercultural aspects of the frequent flyer programs},
	url = {https://m2.mtmt.hu/api/publication/30398888},
	author = {Platz, Petra},
	journal-iso = {INT J BUSINESS MANAGEMENT STUD},
	journal = {INTERNATIONAL JOURNAL OF BUSINESS AND MANAGEMENT STUDIES},
	volume = {7},
	unique-id = {30398888},
	issn = {2158-1479},
	year = {2018},
	pages = {119-130}
}

@inbook{MTMT:30693357,
	title = {Online fogyasztói élmények tartalomelemzése vásárlásösztönzési szempontból},
	url = {https://m2.mtmt.hu/api/publication/30693357},
	author = {Platz, Petra},
	booktitle = {„Út” a XXI. században},
	unique-id = {30693357},
	year = {2018},
	pages = {25-33}
}

@article{MTMT:30617360,
	title = {Lessons drawn from co-branding with a lovemark. Results of an experimental research},
	url = {https://m2.mtmt.hu/api/publication/30617360},
	author = {Platz, Petra},
	journal-iso = {TÉR GAZDASÁG EMBER},
	journal = {TÉR-GAZDASÁG-EMBER},
	volume = {6},
	unique-id = {30617360},
	issn = {2064-1176},
	year = {2018},
	pages = {93-103}
}

@article{MTMT:30411914,
	title = {Gondolatok Yuval Noah Harari: Homo Deus. A holnap rövid története. című könyvével kapcsolatban},
	url = {https://m2.mtmt.hu/api/publication/30411914},
	author = {Platz, Petra},
	journal-iso = {TÉR GAZDASÁG EMBER},
	journal = {TÉR-GAZDASÁG-EMBER},
	volume = {6},
	unique-id = {30411914},
	issn = {2064-1176},
	year = {2018},
	pages = {187-192}
}

@inproceedings{MTMT:3413564,
	title = {Venni vagy nem venni. Lehetséges magyarázatok a be nem fejezett internetes vásárlásokra},
	url = {https://m2.mtmt.hu/api/publication/3413564},
	author = {Platz, Petra},
	booktitle = {A hatékony marketing},
	unique-id = {3413564},
	year = {2018},
	pages = {554-563}
}

@inbook{MTMT:3262312,
	title = {Középiskolások erkölcsi értékrendjének és a házassággal kapcsolatos attitűdjeinek vizsgálata I.. Investigation of high school students’ morals and attitudes to marriage I.},
	url = {https://m2.mtmt.hu/api/publication/3262312},
	author = {Huszka, Péter and Platz, Petra},
	booktitle = {Tükröződés, társtudományok, trendek, fogyasztás},
	unique-id = {3262312},
	year = {2017},
	pages = {658-666}
}

@book{MTMT:3304892,
	title = {Vállaltgazdaságtan},
	url = {https://m2.mtmt.hu/api/publication/3304892},
	author = {Kurucz, Attila and Stifter, Viktória and Platz, Petra and Potháczky Rácz, Irma},
	editor = {Fehérvári, Arnold},
	publisher = {Universitas-Győr Kht.},
	unique-id = {3304892},
	year = {2017},
	orcid-numbers = {Stifter, Viktória/0000-0001-7796-3989}
}

@book{MTMT:3304888,
	title = {Vállalat-gazdaságtani alapok},
	url = {https://m2.mtmt.hu/api/publication/3304888},
	isbn = {9786155776052},
	author = {Kurucz, Attila and Stifter, Viktória and Platz, Petra and Potháczky Rácz, Irma},
	publisher = {Universitas-Győr Kht.},
	unique-id = {3304888},
	year = {2017},
	orcid-numbers = {Stifter, Viktória/0000-0001-7796-3989}
}

@article{MTMT:3221342,
	title = {Reflections on the role of internal environment in the preference system construction},
	url = {https://m2.mtmt.hu/api/publication/3221342},
	author = {Platz, Petra},
	journal-iso = {TÉR GAZDASÁG EMBER},
	journal = {TÉR-GAZDASÁG-EMBER},
	volume = {4},
	unique-id = {3221342},
	issn = {2064-1176},
	year = {2016},
	pages = {73-83}
}

@article{MTMT:3072549,
	title = {Reminiscences on Consumer Preferences},
	url = {https://m2.mtmt.hu/api/publication/3072549},
	author = {Platz, Petra},
	journal-iso = {INT J OF ARTS & SCIENCES},
	journal = {INTERNATIONAL JOURNAL OF ARTS & SCIENCES},
	volume = {9},
	unique-id = {3072549},
	issn = {1557-718X},
	year = {2016},
	eissn = {2326-7372},
	pages = {581-590}
}

@mastersthesis{MTMT:3123301,
	title = {Az esszencia alkotói : a fogyasztói emlékek szerepe a vásárlási döntést megelőzően és a vásárlási döntésben},
	url = {https://m2.mtmt.hu/api/publication/3123301},
	author = {Platz, Petra},
	doi = {10.15477/SZE.RGDI.2016.001},
	unique-id = {3123301},
	year = {2016}
}