@inbook{MTMT:34232461, title = {Über die benennende und begründende Kraft der Sprache in der Markenführung}, url = {https://m2.mtmt.hu/api/publication/34232461}, author = {Oláh, Szabolcs}, booktitle = {Sprache der Macht – Macht der Sprache}, unique-id = {34232461}, year = {2023}, pages = {25-48} } @inbook{MTMT:34229170, title = {"Tudásom halálos tudás" : A határ érzékeltetése jelzi a túllépést (Térey János: Hadrianus Redivivus)}, url = {https://m2.mtmt.hu/api/publication/34229170}, author = {Oláh, Szabolcs}, booktitle = {„A szellős térben és a szűk időben”. Tanulmányok Térey Jánosról}, unique-id = {34229170}, year = {2023}, pages = {121-146} } @inbook{MTMT:34092353, title = {Transzmédia-logika a tanítási folyamat tervezésében}, url = {https://m2.mtmt.hu/api/publication/34092353}, author = {Oláh, Szabolcs}, booktitle = {Fenntarthatóság a kommunikáció oktatásában}, unique-id = {34092353}, year = {2023}, pages = {21-34} } @inbook{MTMT:33532214, title = {A vers nem lomb, csak ajánlás, mi számítson igaznak róla. Korpa Tamás verbális beavatkozásairól a természet rendjébe}, url = {https://m2.mtmt.hu/api/publication/33532214}, author = {Oláh, Szabolcs}, booktitle = {"fényem nő: magam termelem"}, unique-id = {33532214}, year = {2022}, pages = {143-172} } @inbook{MTMT:33532213, title = {Csőrös maszk. A pestisvédelmi öltözet biopolitikai jelentősége}, url = {https://m2.mtmt.hu/api/publication/33532213}, author = {Oláh, Szabolcs}, booktitle = {Betegség és gyógyulás a kora újkori irodalomban (1450–1760)}, unique-id = {33532213}, year = {2022}, pages = {143-174} } @inbook{MTMT:32868416, title = {A pedagógia digitális részvételi átalakítása}, url = {https://m2.mtmt.hu/api/publication/32868416}, author = {Oláh, Szabolcs}, booktitle = {A digitális oktatás tapasztalatai a kommunikációs készségfejlesztésben}, unique-id = {32868416}, year = {2022}, pages = {47-57} } @article{MTMT:32821733, title = {A rengeteg versnyelvi képződmény. (Korpa Tamás: A lombhullásról egy júliusi tölggyel)}, url = {https://m2.mtmt.hu/api/publication/32821733}, author = {Oláh, Szabolcs}, journal-iso = {SZKHOLION}, journal = {SZKHOLION}, volume = {19}, unique-id = {32821733}, issn = {1785-0479}, year = {2021}, eissn = {1787-0224}, pages = {45-54} } @inbook{MTMT:31893212, title = {Figyelem-összpontosítás a teljesen online osztályban}, url = {https://m2.mtmt.hu/api/publication/31893212}, author = {Oláh, Szabolcs}, booktitle = {Digitális kommunikáció és tudatosság}, unique-id = {31893212}, year = {2021}, pages = {44-53} } @article{MTMT:31893234, title = {Attention Management in a Completely Online Class. Why virtual teaching cannot replace the traditional classroom}, url = {https://m2.mtmt.hu/api/publication/31893234}, author = {Oláh, Szabolcs}, journal-iso = {WERKSTATT}, journal = {WERKSTATT: ARBEITSPAPIERE ZUR GERMANISTISCHEN SPRACH- UND LITERATURWISSENSCHAFT}, volume = {15}, unique-id = {31893234}, issn = {1585-3667}, abstract = {The COVID-19 pandemic has had a deep impact on the global education sector. Online classes have offered only supplemental forms of learning besides conventional classes so far. Migrating from traditional learning to online delivery strategy will not happen overnight. Fully online learning is an effective mode in times of crisis, but – and that is the thesis of this article – distant education without a school atmosphere cannot be a substitute for group learning in physical classroom environment. Furthermore this essay presents examples how tech industry giants exercise soft governance by digitalizing school leadership, by the conversion of teaching and learning material into intelligent software, by offering resources, training courses, lesson plans and how-to guides for remote learning. EdTech companies believe that online education will become an integral part of school education. Finally the article outlines the challenges of designing distance learning alternatives to traditional attendance classes. It sketches a media study perspective on the educational use of video conferencing in the situation-dependent interactive education system. The essay provides insights into the reasons why can’t we fully transfer the regular classroom teaching into the digital space. Keywords: COVID-19, distance learning, video conferencing, EdTech companies}, year = {2020}, eissn = {2061-8999}, pages = {87-98} } @inbook{MTMT:31634314, title = {Mi zajlik a globális lapkiadói tartalomiparban? – A médiatudatosság kontextusai (2018)}, url = {https://m2.mtmt.hu/api/publication/31634314}, author = {Oláh, Szabolcs}, booktitle = {Személyközi és médiakommunikációs tudatosság az iskolában}, unique-id = {31634314}, year = {2020}, pages = {167-180} } @inbook{MTMT:31377751, title = {Irodaház-marketing várostörténeti szempontokkal. A Forest Offices Debrecen tér- és időtechnikáiról}, url = {https://m2.mtmt.hu/api/publication/31377751}, author = {Oláh, Szabolcs and Sebestyén, Attila}, booktitle = {A debreceniség mintázatai}, unique-id = {31377751}, year = {2020}, pages = {339-356} } @book{MTMT:31257107, title = {Üzleti innováció. Így fejleszd az erőforrásaidat, munkafolyamataidat és kommunikációdat!}, url = {https://m2.mtmt.hu/api/publication/31257107}, author = {Oláh, Szabolcs and Sebestyén, Attila}, publisher = {University of Debrecen}, unique-id = {31257107}, keywords = {innováció; menedzsment; stratégia; üzlet; kommunikációmenedzsment}, year = {2019} } @inbook{MTMT:31032505, title = {Storytelling az üzleti kommunikációban: az irodalmi olvasás elsőbbsége}, url = {https://m2.mtmt.hu/api/publication/31032505}, author = {Oláh, Szabolcs}, booktitle = {Digitális (szöveg)kultúrák a bölcsészképzésben}, unique-id = {31032505}, year = {2018}, pages = {127-147} } @{MTMT:30594570, title = {Tömegmédium}, url = {https://m2.mtmt.hu/api/publication/30594570}, author = {Oláh, Szabolcs}, booktitle = {Média- és kultúratudomány}, unique-id = {30594570}, year = {2018}, pages = {365-373} } @{MTMT:30594568, title = {Technika}, url = {https://m2.mtmt.hu/api/publication/30594568}, author = {Oláh, Szabolcs}, booktitle = {Média- és kultúratudomány}, unique-id = {30594568}, year = {2018}, pages = {350-357} } @{MTMT:30594567, title = {Szimulákrum}, url = {https://m2.mtmt.hu/api/publication/30594567}, author = {Oláh, Szabolcs}, booktitle = {Média- és kultúratudomány}, unique-id = {30594567}, year = {2018}, pages = {338-345} } @{MTMT:30594565, title = {Médium}, url = {https://m2.mtmt.hu/api/publication/30594565}, author = {Oláh, Szabolcs}, booktitle = {Média- és kultúratudomány}, unique-id = {30594565}, year = {2018}, pages = {314-321} } @inbook{MTMT:3379953, title = {„pestiül beszél, mint a Veszelka”. A tanúság allegóriája Cserna-Szabó ördögi easternjében}, url = {https://m2.mtmt.hu/api/publication/3379953}, author = {Oláh, Szabolcs}, booktitle = {A magyar falu poétikái}, unique-id = {3379953}, year = {2018}, pages = {239-271} } @article{MTMT:3372394, title = {The Transformation of Journalism in the Networked Age. Trends of News Production in the Hungarian Digital Economy}, url = {https://m2.mtmt.hu/api/publication/3372394}, author = {Oláh, Szabolcs}, journal-iso = {WERKSTATT}, journal = {WERKSTATT: ARBEITSPAPIERE ZUR GERMANISTISCHEN SPRACH- UND LITERATURWISSENSCHAFT}, volume = {13}, unique-id = {3372394}, issn = {1585-3667}, abstract = {How has the ecosystem of news production transformed in Hungary since 2012? In the last six years news consumption moved towards mobile devices. By 2015, content-producing media companies were forced to face unequal competition by the instant content sharing technology platforms. In the content market competition, media companies are involved in personalizing information, transforming it to complex products and user experiences. Editorial work changes to content management system: journalists are supported by IT engineers, designers and social media managers. Content search is transformed: algorithm supports news production and the mining of new stories. The role of news seekers is also modified: informal groups and expert individuals contribute to the collection, evaluation and sharing of information. In a networked age the journalists’ profession is re-interpreted: since they are no longer the only dispensers of information, they have to sell insight and understanding.}, year = {2018}, eissn = {2061-8999}, pages = {1-34} } @article{MTMT:3342001, title = {Hitvallás és irodalom. Kerekasztal-beszélgetés}, url = {https://m2.mtmt.hu/api/publication/3342001}, author = {Szirák, Péter}, journal-iso = {ALFÖLD}, journal = {ALFÖLD: IRODALMI MŰVÉSZETI ÉS KRITIKAI FOLYÓIRAT}, volume = {69}, unique-id = {3342001}, issn = {0401-3174}, year = {2018}, pages = {81-93} }