@misc{MTMT:34273798,
	title = {Ne csak nézz, játszd is!},
	url = {https://m2.mtmt.hu/api/publication/34273798},
	author = {Palotai, Nándor and Józsa, László and Hargitai, Dávid Máté},
	unique-id = {34273798},
	year = {2023},
	orcid-numbers = {Józsa, László/0000-0001-6433-5107; Hargitai, Dávid Máté/0000-0003-4470-3296}
}

@article{MTMT:33829850,
	title = {Cross-cultural Negotiation Conflicts: The Myanmar Case},
	url = {https://m2.mtmt.hu/api/publication/33829850},
	author = {Sasné Grósz, Annamária and Józsa, László and Maung, Sandi},
	doi = {10.32479/irmm.14132},
	journal-iso = {IRMM},
	journal = {INTERNATIONAL REVIEW OF MANAGEMENT AND MARKETING},
	volume = {13},
	unique-id = {33829850},
	issn = {2146-4405},
	abstract = {The economic role of Southeast Asia has deeply changed in the past decades therefore Central European companies turned to collaborate with many of them. However, the cultural differences can lead to fiasco. We focused on understanding the role of cultural background in business negotiation and potential conflicts of international businesses. In the qualitative phase, we looked for entrepreneurs and corporate professionals in Southeast Asia who (1) were native to the country and had contact with the European business world; (2) were European businesspeople operating in Southeast Asia. We prepared in-depth interviews with 10 people where questions concerned the differences between cultures, their business role, and personal experiences. We found that the business culture of the studied countries is primarily determined by the values ​​of the Buddhist religion, characterized by a highly hierarchical structure and a large distance of power. The stable foundation of businesses is family relationships, they operate in a centralized way, characterized by one-person decision-making. Outsiders are not allowed access to the business, resulting in very low transparency. Due to some similarities between Central European business habits and Burmese culture cooperation is possible. Beside the description of a seldom studied country’s business style, potential conflict situation was determined.},
	year = {2023},
	pages = {1-8},
	orcid-numbers = {Sasné Grósz, Annamária/0000-0002-6971-1121; Józsa, László/0000-0001-6433-5107}
}

@article{MTMT:34128893,
	title = {Obtaining Consumer Information for the Purchase of Over-The-Counter Medicines and Food Supplements from Hungarian-Speaking Adult Consumers in Slovakia},
	url = {https://m2.mtmt.hu/api/publication/34128893},
	author = {Szigeti, Szilárd and Józsa, László},
	doi = {10.21272/hem.2023.1-06},
	journal-iso = {Health Economics and Management Review},
	journal = {Health Economics and Management Review},
	volume = {4},
	unique-id = {34128893},
	issn = {2786-4626},
	abstract = {The present study focuses on the role of online (Internet) ordering, information seeking, and the importance of the information provided by health professionals connected with the purchase of over-the-counter medicines and food supplements. Our primary survey was conducted in April-May 2022 and received 216 answers from Hungarian-speaking consumers in Slovakia that could be analysed. The data collected through the questionnaire was examined using statistical analysis and calculations. The data were organised in a single Excel file to facilitate our analysis and were processed using IBM SPSS Statistics 23 software for statistical tests – descriptive statistics, cross-tabulation analysis, Khi-square tests (variables were in nominal and ordinal measurement level). Results were considered significant at a p-value<0.05 and a p-value<0.001. Results and discussion: As to obtaining information, its receiving in person at the pharmacy is essential for consumers. When buying OTC medicines and dietary supplements, personal contact with a person working in a pharmacy is important. Consumers who want to receive information about the use of OTC medicines/supplements regard it essential to receive this information in person at the pharmacy. However, consumers who desire to purchase over-the-counter medicine/dietary supplements outside the pharmacy do not consider it important to obtain this information in person at the pharmacy. There is no association between monthly net income and highest educational attainment and the use of over-the-counter medicine based on information obtained from an advertising campaign. The results show no relationship between the education, income, age group of Hungarian-speaking consumers in Slovakia and the use of OTC medicines based on information from advertising campaigns. Only one relationship was found between the age group of the Hungarian-speaking Slovakian consumer and the use of non-prescription medicines based on information from advertising campaigns. Conclusions: The results pointed out that although online OTC medicine purchases have gained ground, personal professional advice is important for the group of customers who buy products in person at the pharmacy. It is advisable for companies producing OTC preparations to focus both on consumers who prefer online ordering and those who prefer personal shopping. What is much more important is that the pharmacy staff is still an essential source of information, and they also help with self-diagnosis. From the sales perspective, it is important to maintain online trade as consumers demand it.},
	year = {2023},
	eissn = {2786-4634},
	pages = {60-70},
	orcid-numbers = {Szigeti, Szilárd/0000-0001-7422-6166; Józsa, László/0000-0001-6433-5107}
}

@article{MTMT:33834753,
	title = {Vény nélküli gyógyszerek és étrendkiegészítők online vásárlása Szlovákiában},
	url = {https://m2.mtmt.hu/api/publication/33834753},
	author = {Szigeti, Szilárd and Józsa, László},
	doi = {10.53020/IME-2023-105},
	journal-iso = {IME},
	journal = {IME},
	volume = {22},
	unique-id = {33834753},
	issn = {1588-6387},
	abstract = {Tanulmányunk célja megvizsgálni, hogy mennyire fontos a szlovákiai magyar nyelvet beszélő fogyasztóknak az vény nélkül kapható gyógyszerek és étrendkiegészítők gyógyszertáron kívüli vásárlása, illetve az online rendelés lehetősége, mely házhozszállítással is párosulhat. Egyben azt is vizsgáltuk, hogy a kedvező ár és kiszerelés befolyásolja-e a vény nélkül kapható készítmény vásárlását. Primer kutatásunk 2022. április-május hónapokban egy magyar nyelvű digitális online kérdőív felhasználásával zajlott nem valószínűségi mintavételi eljárással – hólabda mintavétel módszere. Összesen 523 darab érvényes kitöltés született melyből 216 felelt meg a kizárási feltételeknek. A válaszadóknak kevésbé fontos a vény nélküli gyógyszer/étrendkiegészítő termék (1) gyógyszertáron kívül történő megvásárlása (átlag 2,86); (2) online felületen történő rendelése (átlag 2,93), azonban (3) ezen termékek házhoz szállítása online rendelést követően (átlag 3,32) közepesen fontos. Megállapítottuk, hogy az online felületen vény nélkül kapható készítmény vásárlását fontosnak tartó fogyasztó számára fontosabb, hogy az online rendelt vény nélküli gyógyszert/étrendkiegészítőt házhoz szállítsák és számukra fontosabb, hogy kedvező kiszerelésben tudjanak vásárolni. Nem áll fenn kapcsolat a szlovákiai magyar nyelvet beszélő fogyasztó jövedelme és a vény nélküli gyógyszerre/étrendkiegészítőre fordított havi költés között. Az átlagos havi költés 11-30 euró között mozog mindhárom jövedelemmel rendelkező válaszadói csoportnál. Gyakorlati javaslatunk, hogy az online felületen elérhető vény nélküli készítmények értékesítése során célszerű lehet, ha a termék kedvező kiszerelésben és kedvező áron jelenik meg, hogy a vásárló érezze az ár-érték arányt is. Ezen felül az online rendelt termék mellé a házhoz szállítás szolgáltatás is javasolt.},
	year = {2023},
	eissn = {1789-9974},
	pages = {36-44},
	orcid-numbers = {Józsa, László/0000-0001-6433-5107}
}

@article{MTMT:32801657,
	title = {Digitalization and its impact on contemporary marketing strategies and practices},
	url = {https://m2.mtmt.hu/api/publication/32801657},
	author = {Cham, Tat-Huei and Cheah, Jun-Hwa and Memon, Mumtaz Ali and Fam, Kim-Shyan and Józsa, László},
	doi = {10.1057/s41270-022-00167-6},
	journal-iso = {J MARKET ANAL},
	journal = {JOURNAL OF MARKETING ANALYTICS},
	volume = {2022},
	unique-id = {32801657},
	issn = {2050-3318},
	year = {2022},
	eissn = {2050-3326},
	pages = {1-3},
	orcid-numbers = {Józsa, László/0000-0001-6433-5107}
}

@inbook{MTMT:33609558,
	title = {Megértés és elfogadás a nemzetközi üzleti világban – A kommunikációs kultúra eltérései Közép-Európa és Délkelet-Ázsia viszonylatában},
	url = {https://m2.mtmt.hu/api/publication/33609558},
	author = {Józsa, László and Sasné, Grósz Annamária},
	booktitle = {TRANSZFORMATÍV MARKETING: Társadalmi és üzleti kihívások integrált marketing-megoldásai},
	unique-id = {33609558},
	year = {2022},
	pages = {20-29},
	orcid-numbers = {Józsa, László/0000-0001-6433-5107}
}

@inproceedings{MTMT:33133340,
	title = {Szlovákiai magyar vállalkozók marketing szemlélete a COVID-19 árnyékában},
	url = {https://m2.mtmt.hu/api/publication/33133340},
	author = {Józsa, László and Szigeti, Szilárd},
	booktitle = {"Innováció, digitális transzformáció és a válságból való kilábalás útjai" Kautz Gyula Emlékkonferencia 2021. június 22. elektronikus formában megjelenő kötete},
	unique-id = {33133340},
	year = {2022},
	pages = {1-10},
	orcid-numbers = {Józsa, László/0000-0001-6433-5107; Szigeti, Szilárd/0000-0001-7422-6166}
}

@inbook{MTMT:33609530,
	title = {A fogyasztói magatartás változása a COVID-19 járvány idején : Helyzetkép két szomszédos országban},
	url = {https://m2.mtmt.hu/api/publication/33609530},
	author = {Molnár, Anna and Józsa, László and Dernóczy, Adrienn},
	booktitle = {TRANSZFORMATÍV MARKETING: Társadalmi és üzleti kihívások integrált marketing-megoldásai},
	unique-id = {33609530},
	year = {2022},
	pages = {160-172},
	orcid-numbers = {Józsa, László/0000-0001-6433-5107}
}

@article{MTMT:32946292,
	title = {Az élelmiszer-vásárlási szokások változása a Covid járvány alatt Szlovákiában és Magyarországon, helyzetkép Dél-Szlovákiában és Nyugat-Magyarországon},
	url = {https://m2.mtmt.hu/api/publication/32946292},
	author = {Molnár, Anna and Józsa, László and Dernóczy, Adrienn},
	doi = {10.20494/TM/9/1/5},
	journal-iso = {TÁPLÁLKOZÁSMARKETING},
	journal = {TÁPLÁLKOZÁSMARKETING},
	volume = {9},
	unique-id = {32946292},
	issn = {2064-8839},
	year = {2022},
	eissn = {2631-1380},
	pages = {55-70},
	orcid-numbers = {Józsa, László/0000-0001-6433-5107}
}

@book{MTMT:33017276,
	title = {A marketinghatékonyság mérése. Hogyan mérjük a marketinget?},
	url = {https://m2.mtmt.hu/api/publication/33017276},
	isbn = {9789634546719},
	author = {Rácz-Putzer, Petra Eszter and Józsa, László},
	doi = {10.1556/9789634546719},
	publisher = {Akadémiai Kiadó Zrt.},
	unique-id = {33017276},
	year = {2022},
	orcid-numbers = {Rácz-Putzer, Petra Eszter/0009-0002-4755-3465; Józsa, László/0000-0001-6433-5107}
}

@article{MTMT:34128868,
	title = {Marketing in Healtcare - Information Seeking Before Choosing a Healtcae Provider in Hungary},
	url = {https://m2.mtmt.hu/api/publication/34128868},
	author = {Szigeti, Szilárd and Józsa, László},
	journal-iso = {ACTA OECON CASS},
	journal = {ACTA OECONOMICA CASSOVIENSIA},
	volume = {15},
	unique-id = {34128868},
	issn = {1337-6020},
	year = {2022},
	pages = {62-75},
	orcid-numbers = {Józsa, László/0000-0001-6433-5107}
}

@inbook{MTMT:33609566,
	title = {Vény nélküli (OTC) gyógyszereket és étrendkiegészítőket vásárlók információ-forrásainak és jövedelmi helyzetüknek vizsgálata Magyarországon és Szlovákiában},
	url = {https://m2.mtmt.hu/api/publication/33609566},
	author = {Szigeti, Szilárd and Józsa, László},
	booktitle = {TRANSZFORMATÍV MARKETING: Társadalmi és üzleti kihívások integrált marketing-megoldásai},
	unique-id = {33609566},
	year = {2022},
	pages = {262-275},
	orcid-numbers = {Józsa, László/0000-0001-6433-5107}
}

@inproceedings{MTMT:34128784,
	title = {EGÉSZSÉGÜGYI MARKETING ÉS A FOGYASZTÓI SZEMLÉLET MAGYARORSZÁGON},
	url = {https://m2.mtmt.hu/api/publication/34128784},
	author = {Szigeti, Szilárd and Józsa, László},
	booktitle = {13th International Conference of J. Selye University. Economics Section. Conference Proceedings},
	doi = {10.36007/4119.2022.325},
	unique-id = {34128784},
	year = {2022},
	pages = {325-333},
	orcid-numbers = {Józsa, László/0000-0001-6433-5107}
}

@article{MTMT:33133360,
	title = {Business Culture and Behavioral Characteristics},
	url = {https://m2.mtmt.hu/api/publication/33133360},
	author = {Zsuzsanna, Tóth and Józsa, László and Erika, Seres Huszárik and Kim-Shyan, Fam},
	journal-iso = {ACTA POLYTECH HUNG},
	journal = {ACTA POLYTECHNICA HUNGARICA},
	volume = {19},
	unique-id = {33133360},
	issn = {1785-8860},
	year = {2022},
	eissn = {1785-8860},
	pages = {69-86},
	orcid-numbers = {Józsa, László/0000-0001-6433-5107}
}

@article{MTMT:32533679,
	title = {The examination of the consequences of the service value in the cultural services},
	url = {https://m2.mtmt.hu/api/publication/32533679},
	author = {Ercsey, Ida and Józsa, László},
	journal-iso = {ACTA OEC UNIV SELYE},
	journal = {ACTA OECONOMICA UNIVERSITATIS SELYE},
	volume = {10},
	unique-id = {32533679},
	issn = {1338-6581},
	abstract = {The peculiarities of services necessitate special approach in case of the dis-
		cussion of service production and service evaluation. Nowadays the academic sphere
		also pays a growing attention to the analysis of consumer value as it is one of the main
		indicators of long-term business performance. The analysis of cultural service value is
		relevant for several reasons. Cultural organizations and cultural values play important
		roles in the touristic appeal of a settlement and its economic development. In our re-
		search we analyzed the influence of the value of cultural service on the trust and com-
		mitment of service providers. The methodology of the research based on a survey and
		the sample was chosen from the Western and Central Hungarian Regions. To validate
		the results obtained by the former survey, we conducted focus group interviews in
		2020.
		Our research proved that the value of cultural service has a direct positive
		impact on trust and a direct and indirect impact on commitment of service providers.
		Based on the research findings we gave some recommendations for the enti-
		ties in the cultural sector. Maintenance and the rise of cultural service value have a keyrole in the trust and commitment of service providers.},
	year = {2021},
	eissn = {2644-5212},
	pages = {6-18},
	orcid-numbers = {Józsa, László/0000-0001-6433-5107}
}

@{MTMT:32089372,
	title = {Nemzetközi marketingmenedzsment},
	url = {https://m2.mtmt.hu/api/publication/32089372},
	author = {Rekettye, Gábor and Józsa, László},
	booktitle = {Nemzetközi menedzsment},
	unique-id = {32089372},
	year = {2021},
	pages = {228-240},
	orcid-numbers = {Rekettye, Gábor/0000-0002-3788-2735; Józsa, László/0000-0001-6433-5107}
}

@{MTMT:34128943,
	title = {Marketing approach of Hungarian enterprises in Slovakia to market changes due to covid-19},
	url = {https://m2.mtmt.hu/api/publication/34128943},
	author = {Szigeti, Szilárd and Józsa, László},
	booktitle = {Innovative businesses and start-ups in current business environment: Abstracts proceedings from International Scientific conference},
	unique-id = {34128943},
	year = {2021},
	pages = {34-34},
	orcid-numbers = {Józsa, László/0000-0001-6433-5107}
}

@{MTMT:32604158,
	title = {Munkavállalói egészség felértékelődése a covid-19 járvány következtében Magyarországon},
	url = {https://m2.mtmt.hu/api/publication/32604158},
	author = {Szigeti, Szilárd and Józsa, László},
	booktitle = {Az emberierőforrás-menedzsment aktuális globális, regionális és helyi kihívásai és a COVID-19},
	unique-id = {32604158},
	year = {2021},
	pages = {137-148},
	orcid-numbers = {Józsa, László/0000-0001-6433-5107}
}

@inproceedings{MTMT:32469049,
	title = {Marketingkontrolling a szlovákiai magyar vállalkozásoknál},
	url = {https://m2.mtmt.hu/api/publication/32469049},
	author = {Szigeti, Szilárd and Józsa, László},
	booktitle = {“Post-traumatic marketing: virtuality and reality” – Proceedings of the EMOK 2021 International Conference},
	unique-id = {32469049},
	year = {2021},
	pages = {118-128},
	orcid-numbers = {Józsa, László/0000-0001-6433-5107}
}

@inproceedings{MTMT:32604319,
	title = {Marketing controlling of hungarian businesses in Slovakia in the context of the owners' demography},
	url = {https://m2.mtmt.hu/api/publication/32604319},
	author = {Szigeti, Szilárd and Józsa, László},
	booktitle = {Reproduction of Human Capital – Mutual Links and Connections (RELIK 2021)},
	unique-id = {32604319},
	year = {2021},
	pages = {692-702},
	orcid-numbers = {Józsa, László/0000-0001-6433-5107}
}