@article{MTMT:37396390,
	title = {The effect of ICO Capital Allocation on Project Valuation in Web3 Cryptocurrency Projects},
	url = {https://m2.mtmt.hu/api/publication/37396390},
	author = {Bereczk, Ádám and Musinszki, Zoltán and Szilágyiné Fülöp, Erika and Hódiné Hernádi, Bettina},
	doi = {10.32976/stratfuz.2026.12},
	journal-iso = {É-MO STRAT FÜZ},
	journal = {ÉSZAK-MAGYARORSZÁGI STRATÉGIAI FÜZETEK},
	volume = {23},
	unique-id = {37396390},
	issn = {1786-1594},
	abstract = {This study investigates the allocation of pre-sale capital by blockchain technology-based startup ventures, with a specific focus on the Play-to-Earn (P2E) segment within the Web3 ecosystem, and its impact on token price performance. Our aim is to determine the proportion of initial capital that P2E startups, according to their business plan (whitepaper), allocated to key areas such as team and advisor expenses, marketing activities, and product development. Subsequently, this research centers on the question of how the focal areas of pre-sale capital utilization (team, marketing, development) correlate with the subsequent price performance of the tokens issued by these startups. The timeliness and relevance of this topic are underscored by the dynamic evolution of blockchain technology and the P2E model, as well as the critical role of startups' capital allocation decisions. Understanding how the utilization of initial funding influences long-term value is also of paramount importance for investors. Based on the results, while excessive marketing expenditures may offer a project short-term benefits, this strategy can potentially have negative long-term consequences. A project's financial viability is contingent upon competent human resources and the insights of external experts; nevertheless, these elements alone are not definitively sufficient. The significance of product development was only evident when the effect was measured in Bitcoin terms; no correlation was found when measured in Dollars.},
	keywords = {Startup; blockchain technology; Tokenomics; GameFi; Web3 financing},
	year = {2026},
	eissn = {2560-2926},
	pages = {5-19}
}

@inbook{MTMT:36898952,
	title = {Analysis of Sustainability Performance and ESG Data in the Food and Beverage Industry - A Case Study of HELL Energy Hungary Kft.},
	url = {https://m2.mtmt.hu/api/publication/36898952},
	author = {Hódiné Hernádi, Bettina},
	booktitle = {Data-Driven Practices and Sustainability in Business Operations},
	unique-id = {36898952},
	year = {2025},
	pages = {182-197}
}

@inbook{MTMT:36898955,
	title = {Content and Structure Evolution in Sustainability Reporting in Light CSRD and ESRS: A Case Study of HELL Energy Hungary Kft.},
	url = {https://m2.mtmt.hu/api/publication/36898955},
	author = {Hódiné Hernádi, Bettina},
	booktitle = {Data-Driven Practices and Sustainability in Business Operations},
	unique-id = {36898955},
	year = {2025},
	pages = {198-206}
}

@inbook{MTMT:36898963,
	title = {One Directive, Two Strategies: How France and Ireland Approach CSRD and ESRS},
	url = {https://m2.mtmt.hu/api/publication/36898963},
	author = {Hódiné Hernádi, Bettina and Szilágyiné Fülöp, Erika},
	booktitle = {Data-Driven Practices and Sustainability in Business Operations},
	unique-id = {36898963},
	year = {2025},
	pages = {207-217}
}

@inbook{MTMT:36899054,
	title = {A Comparative Analysis of CSRD Transposition: Strategic Responses in Czechia and Poland},
	url = {https://m2.mtmt.hu/api/publication/36899054},
	author = {Szilágyiné Fülöp, Erika and Hódiné Hernádi, Bettina},
	booktitle = {Data-Driven Practices and Sustainability in Business Operations},
	unique-id = {36899054},
	year = {2025},
	pages = {529-538}
}

@inbook{MTMT:36889558,
	title = {ESG ADATOK ELEMZÉSE EGY HAZAI ÜDÍTŐIPARI VÁLLALAT FENNTARTHATÓSÁGI JELENTÉSEIN KERESZTÜL},
	url = {https://m2.mtmt.hu/api/publication/36889558},
	author = {Hódiné Hernádi, Bettina},
	booktitle = {Gazdaságtudományi tanulmányok. A Kar fennállásának 35. évfordulója alkalmából},
	unique-id = {36889558},
	year = {2025},
	pages = {157-178}
}

@inbook{MTMT:36900130,
	title = {A CSRD jogharmonizációja: Gold Plating és Copy-out stratégiák Franciaországban és Írországban az ESRS tükrében},
	url = {https://m2.mtmt.hu/api/publication/36900130},
	author = {Szilágyiné Fülöp, Erika and Hódiné Hernádi, Bettina},
	booktitle = {Adatvezérelt és fenntartható gazdálkodás},
	unique-id = {36900130},
	year = {2025},
	pages = {304-313}
}

@inbook{MTMT:36900140,
	title = {Rugalmasság vagy halogatás? A CSRD implementáció dilemmái Csehország és Lengyelország példáján},
	url = {https://m2.mtmt.hu/api/publication/36900140},
	author = {Szilágyiné Fülöp, Erika and Hódiné Hernádi, Bettina},
	booktitle = {Adatvezérelt és fenntartható gazdálkodás},
	unique-id = {36900140},
	year = {2025},
	pages = {314-323}
}

@inbook{MTMT:35742526,
	title = {Gaming Genre Analysis. A Platform Perspective},
	url = {https://m2.mtmt.hu/api/publication/35742526},
	author = {Bereczk, Ádám and Szilágyiné Fülöp, Erika and Hódiné Hernádi, Bettina},
	booktitle = {Business and Challenges in 2024},
	unique-id = {35742526},
	year = {2024},
	pages = {33-40}
}

@CONFERENCE{MTMT:35084619,
	title = {Performance of Blockchain-Based Gaming Projects wth Cryptocurrency Rewards since 2021},
	url = {https://m2.mtmt.hu/api/publication/35084619},
	author = {Bereczk, Ádám and Szilágyiné Fülöp, Erika and Hódiné Hernádi, Bettina},
	booktitle = {TUDOMÁNY ÉS FENNTARTHATÓSÁG - ABSZTRAKTKÖTET},
	unique-id = {35084619},
	year = {2024},
	pages = {31-31}
}