Family businesses play a pivotal role in the global economy, characterized by a unique
blend of familial values, long-term orientation, and entrepreneurial spirit. One area
where family businesses are increasingly making an impact is in the realm of Corporate
Social Responsibility. Unlike their non-family counterparts, family businesses often
embed their social and ethical values deeply into their operations, which may lead
to a more holistic approach to sustainability. This paper explores the relationship
between family business dynamics and Corporate Social Responsibility, and investigates
how family control influences Corporate Social Responsibility strategies, decision-making
processes, and stakeholder engagement. By drawing on an extensive theoretical background,
this study aims to provide a deeper understanding of the motivations behind sustainability
initiatives in family-owned firms, particularly in the context of sustainability and
community involvement. We argue that the non-financial, family-related priorities,
coupled with a generational focus, provide a distinct advantage in balancing profitability
with societal impact. This research contributes to the literature by offering new
perspectives on how family businesses can leverage their unique attributes to enhance
their public spirit efforts, fostering long-term value creation for both the business
and the wider community.
