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      <abstractText>Objective The study aims to explore how the features and components of digital maturity influence the enhancement of e-service quality at Al-Rafidain Bank – Fallujah Branch. Design/Methodology The study employed a descriptive-analytical methodology, utilizing a questionnaire as the primary tool to measure the relationships between variables. Theoretical/Framework This study investigates the impact of digital maturity on e-service quality (reliability, trust, security, responsiveness, ease of invective, data confidentiality, etc.) to find out if Al-Rafidain Bank will be able to serve its customers more efficiently and effectively in the coming years Findings The findings showed a strong correlation and a significant impact of digital maturity on the quality of e-services offered. It was also established that digital maturity explained between 53% and 56% of the service quality variance. The strongest drivers in this regard included technological culture, organizational structures, and visions and perceptions, while the impact of technological tools was weak in the absence of effective implementation. These findings suggest that to achieve superior quality in e-services, having technology available is a prerequisite. However, having technology is not enough; it should be combined with organizational elements, staff empowerment, and a predominant digital vision. Thus, digital maturity is an essential determinant for performance improvement and institutional digital transformation. Conclusions The results showed that Al-Rafidain Bank – Fallujah Branch, Al-Rafidain Bank in the Fallujah branch, maintains a high level of digital maturity, which is a result of advanced technology coupled with quality e-services. The technological culture organization, and digital vision framework uniquely enhance service quality, demonstrating the need to provide all the digital components in order to attain a tangible transformation that is viable and efficient.</abstractText>
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      <label>Akram Turki Younis et al. The Role of Digital Maturity in Achieving the Quality of E-Services: An Analytical Study at Al-Rafidain Bank – Fallujah Branch. 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