In the food supplement market, sustainable product innovation, continuous development,
the introduction of new products, and the regular renewal of flavour profiles are
essential for maintaining competitiveness and responding to evolving consumer preferences.
This study explores the potential of artificial intelligence (AI)-based methods to
support and enhance product development and marketing processes within the food supplement
industry. By identifying the key milestones of traditional product development workflows,
the research examines how existing AI-driven software solutions can be effectively
integrated into these stages to improve efficiency, foster innovation, and enhance
product quality.
