Communication networks, media, information society
Artificial Intelligence & Decision support
Knowledge transfer
Scientific literacy
Generative AI transforms knowledge production, validation, and dissemination,
raising academic integrity and credibility concerns. This study examines 53
academic influencer videos that reached 5.3 million viewers to identify an emerging,
structured, implementation-ready pipeline balancing originality, ethical compliance,
and human-AI collaboration despite the disruptive impacts. Findings highlight
generative AI’s potential to automate publication workflows and democratize
participation in knowledge production while challenging traditional scientific norms.
Academic influencers emerge as key intermediaries in this paradigm shift,
connecting bottom-up practices with institutional policies to improve adaptability.
Accordingly, the study proposes a generative publication production pipeline and a
policy framework for co-intelligence adaptation and reinforcing credibility-centered
standards in AI-powered research. These insights support scholars, educators, and
policymakers in understanding AI’s transformative impact by advocating responsible
and innovation-driven knowledge production. Additionally, they reveal pathways for
automating best practices, optimizing scholarly workflows, and fostering creativity
in academic research and publication.