CAN TRAINING ACT AS A MEDIATOR BETWEEN EMPLOYEE CSR, ORGANIZATIONAL SUPPORT, AND JOB SATISFACTION IN TOURISM? RESULTS OF RESEARCH AT A HUNGARIAN HOTEL CHAIN

Corporate Social Responsibility (CSR) has emerged as a vital strategic tool for organizations aiming to strengtheninternal structures while promoting employee wellbeing. This study explores the influence of CSR initiatives on key internaloutcomes, specifically focusing on employee engagement, training, job satisfaction, perceived organizational support, andorganizational performance. The research was conducted within the hospitality sector using a cross-sectional surveydistributed among 259 employees from a prominent luxury hotel and its affiliated partner firm. Quantitative methods wereemployed, with data analyzed through R Studio and SPSS. Correlation analysis, mediation, and moderation models wereapplied to investigate the interrelationships among CSR activities and employee-centered variables. The findings demonstratea significant positive association between CSR initiatives and employee engagement, morale, and retention. CSR was foundto indirectly enhance organizational performance by improving employee satisfaction and perceived support. Furthermore,job satisfaction acted as a significant moderator in strengthening the relationship between engagement and performanceoutcomes. The results reveal a strong positive association between CSR participation and employee morale, perceivedorganizational support, and professional development. Moreover, CSR involvement was negatively associated with turnoverintentions, indicating its potential to strengthen employee retention. Interestingly, the study did not identify a meaningful linkbetween CSR and perceived environmental benefits, suggesting a more pronounced internal impact. These insights highlightthe role of CSR not only as an external branding mechanism but as an integral component of internal organizationaldevelopment. By fostering stronger employee commitment and lowering turnover intentions, CSR contributes substantially tosustainable organizational success in the hospitality industry.