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      <title>THE AGE OF HRM 4.0 – IS DIGITALIZATION OF HRM REQUIRED FOR THE STRATEGIC HUMAN RESOURCE MANAGEMENT ORIENTATION</title>
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      <abstractText>Strategic human resource management orientation (SHRM), as the company’s philosophy of aligning human resource management (HRM) policies and practices with an organizational strategy for maximizing organizational results, is considered the highest level of the company’s HRM development according to the contemporary HRM theory. At the same time, one of the trends in HRM is the digitalization of HRM activities, following the global trend of adoption of digital tools for increasing individual and organizational efficiency and effectiveness, leading to the age of HRM 4.0. However, it is interesting to reveal whether is there a relationship between HRM digitalization and SHRM orientation. Consequently, we developed two research questions: (1) Are digital HRM practices positively related to the SHRM orientation? and (2) Are some digital HRM practices more relevant for the SHRM orientation than others? For providing empirically based answers to research questions, we utilized the CRANET 2021 dataset, covering 4495 organizations with more than 200 employees from 38 countries worldwide. We used nine indicators revealing the existence of digital HRM (manager self-service, employee self-service, HRIS, algorithm-based HRM, HR analytics, telework, digital learning, social media recruitment, social media selection) and five indicators for determining the SHRM orientation (HR manager’s membership in the management board or equivalent; involvement of HR manager in the development of business strategy; existence of written HRM strategy; HR to employee ratio, the level of HR department performance evaluation) from the CRANET database. SHRM orientation was determined using K-Means cluster analysis, and relationships between variables were analysed using correlation and multiple logistic regression analysis. The  correlation  analysis  revealed that  all  indicators  of  digitalization  of  HRM  processes have  a  positive  and  a significant  relationship  with  SHRM  orientation,  implying  that  digital  HRM  practices  are  relevant  for  the  SHRM orientation. The results of logistic regression indicated that the usage of manager self-service, algorithm-based HRM, HR analytics, telework, digital learning and social media selection increase the probability of organizations’ SHRM orientation more than other explored indicators. The HR analytics, digital learning and social media selection were identified as the most relevant digital HRM practices for an organization’s SHRM orientation. Findings imply that HRM needs to pursue the global trend of digitalization to have the strategic leverage. To be on the optimal level of HRM development, organizations must not only employ their digital HRM assets to assure the maximum functionality for their internal customers, but keep the pace with technological advancements.</abstractText>
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      <label>Rimac Bilusic Milka et al. THE AGE OF HRM 4.0 – IS DIGITALIZATION OF HRM REQUIRED FOR THE STRATEGIC HUMAN RESOURCE MANAGEMENT ORIENTATION. (2023) Megjelent: Proceedings of the 28th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Mana... pp. 1-9</label><template>&lt;div class=&quot;BookChapter Publication short-list&quot;&gt; &lt;div class=&quot;authors&quot;&gt; &lt;span class=&quot;author-name&quot; &gt; Rimac Bilusic, Milka ✉ &lt;/span&gt; &lt;span class=&quot;author-type&quot;&gt; &lt;/span&gt; ; &lt;span class=&quot;author-name&quot; &gt; Pološki Vokić, Nina ✉ &lt;/span&gt; &lt;span class=&quot;author-type&quot;&gt; &lt;/span&gt; &lt;/div &gt;&lt;div class=&quot;title&quot;&gt;&lt;a href=&quot;/gui2/?mode=browse&amp;params=publication;36212144&quot; mtid=&quot;36212144&quot; target=&quot;_blank&quot;&gt;THE AGE OF HRM 4.0 – IS DIGITALIZATION OF HRM REQUIRED FOR THE STRATEGIC HUMAN RESOURCE MANAGEMENT ORIENTATION&lt;/a&gt;&lt;/div&gt; &lt;div class=&quot;InBook&quot;&gt;In: University of Novi Sad - University of Novi Sad (szerk.) &lt;span class=&quot;booktitle&quot;&gt;&lt;a href=&quot;/gui2/?mode=browse&amp;params=publication;33881618&quot; target=&quot;_blank&quot;&gt;Proceedings of the 28th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management &lt;/a&gt;&lt;/span &gt; &lt;/div&gt;&lt;div class=&quot;pub-info&quot;&gt; &lt;span class=&quot;publishedAt&quot;&gt;Szabadka, Szerbia : &lt;span class=&quot;publisher&quot;&gt;University of Novi Sad, Faculty of Economics in Subotica&lt;/span&gt; &lt;span class=&quot;year&quot;&gt;(2023)&lt;/span&gt; &lt;span class=&quot;pageLength&quot;&gt;569 p.&lt;/span&gt; &lt;span class=&quot;page&quot;&gt; pp. 1-9. , 9 p. &lt;/span&gt; &lt;/div&gt; &lt;div class=&quot;pub-end&quot;&gt;&lt;div class=&quot;identifier-list&quot;&gt; &lt;span class=&quot;identifiers&quot;&gt; &lt;span class=&quot;id identifier oa_none&quot; title=&quot;none&quot;&gt; &lt;a style=&quot;color:blue&quot; title=&quot;10.46541/978-86-7233-416-6_1&quot; target=&quot;_blank&quot; href=&quot;https://doi.org/10.46541/978-86-7233-416-6_1&quot;&gt; DOI &lt;/a&gt; &lt;/span&gt; &lt;span class=&quot;id identifier oa_none&quot; title=&quot;none&quot;&gt; &lt;a style=&quot;color:blue&quot; title=&quot;http://sm.ef.uns.ac.rs/index.php/proceedings/article/view/266&quot; target=&quot;_blank&quot; href=&quot;http://sm.ef.uns.ac.rs/index.php/proceedings/article/view/266&quot;&gt; Egyéb URL &lt;/a&gt; &lt;/span&gt; &lt;span class=&quot;id identifier oa_none&quot; title=&quot;none&quot;&gt; &lt;a style=&quot;color:blue&quot; title=&quot;https://sm.ef.uns.ac.rs/index.php/proceedings/article/view/266/395&quot; target=&quot;_blank&quot; href=&quot;https://sm.ef.uns.ac.rs/index.php/proceedings/article/view/266/395&quot;&gt; Teljes dokumentum &lt;/a&gt; &lt;/span&gt; &lt;/span&gt; &lt;/div&gt; &lt;div class=&quot;short-pub-prop-list&quot;&gt; &lt;span class=&quot;short-pub-mtid&quot;&gt; Közlemény:36212144 &lt;/span&gt; &lt;span class=&quot;status-holder&quot;&gt;&lt;span class=&quot;status-data status-ADMIN_APPROVED&quot;&gt; Admin láttamozott &lt;/span&gt;&lt;/span&gt; &lt;span class=&quot;pub-core&quot;&gt; Idéző &lt;/span&gt; &lt;span class=&quot;pub-type&quot;&gt;Könyvrészlet (Konferenciaközlemény ) &lt;/span&gt; &lt;!-- &amp;&amp; !record.category.scientific --&gt; &lt;span class=&quot;pub-category&quot;&gt;Tudományos&lt;/span&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt;</template><template2>&lt;div class=&quot;BookChapter Publication long-list&quot;&gt; &lt;div class=&quot;authors&quot;&gt; &lt;img title=&quot;Idézőközlemény&quot; style=&quot;float: left&quot; src=&quot;/frontend/resources/grid/publication-citation-icon.png&quot;&gt; &lt;div class=&quot;autype autype0&quot;&gt; &lt;span class=&quot;author-name&quot; &gt;Rimac Bilusic Milka ✉ &lt;/span&gt; ;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;span class=&quot;author-name&quot; &gt;Pološki Vokić Nina ✉ &lt;/span&gt; &lt;/div&gt; &lt;/div&gt; &lt;div class=&quot;title&quot;&gt;&lt;a href=&quot;/gui2/?mode=browse&amp;params=publication;36212144&quot; target=&quot;_blank&quot;&gt;THE AGE OF HRM 4.0 – IS DIGITALIZATION OF HRM REQUIRED FOR THE STRATEGIC HUMAN RESOURCE MANAGEMENT ORIENTATION&lt;/a&gt;&lt;/div&gt; &lt;div class=&quot;InBook&quot;&gt;&lt;div class=&quot;chapter-in&quot;&gt;In:&lt;/div&gt; &lt;div class=&quot;authors&quot;&gt; &lt;div class=&quot;autype autype-1&quot;&gt; &lt;span class=&quot;author-affil&quot;&gt;University of Novi Sad&lt;/span&gt; (szerk.) &lt;/div&gt; &lt;/div&gt; &lt;div class=&quot;booktitle&quot;&gt;&lt;a href=&quot;/gui2/?mode=browse&amp;params=publication;33881618&quot; target=&quot;_blank&quot;&gt;Proceedings of the 28th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management &lt;/a&gt;&lt;/div&gt; &lt;div class=&quot;conference&quot;&gt; Konferencia helye, ideje: &lt;span class=&quot;location&quot;&gt;Subotica, Szerbia &lt;span class=&quot;conference-date&quot;&gt;2023.05.18. - 2023.05.19.&lt;/span&gt; &lt;/div&gt; &lt;span class=&quot;publishedAt&quot;&gt;Szabadka: &lt;span class=&quot;publishers&quot;&gt;University of Novi Sad, Faculty of Economics in Subotica&lt;/span&gt;, &lt;span class=&quot;page&quot;&gt; 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title=&quot;https://sm.ef.uns.ac.rs/index.php/proceedings/article/view/266/395&quot; target=&quot;_blank&quot; href=&quot;https://sm.ef.uns.ac.rs/index.php/proceedings/article/view/266/395&quot;&gt; Teljes dokumentum &lt;/a&gt; &lt;/span&gt; &lt;/span&gt; &lt;span class=&quot;bookchapter-ids&quot;&gt;Befoglaló link(ek):&lt;/span&gt; &lt;span class=&quot;identifiers&quot;&gt; &lt;span class=&quot;id identifier oa_none&quot; title=&quot;none&quot;&gt; &lt;a style=&quot;color:blue&quot; title=&quot;10.46541/978-86-7233-416-6&quot; target=&quot;_blank&quot; href=&quot;https://doi.org/10.46541/978-86-7233-416-6&quot;&gt; DOI &lt;/a&gt; &lt;/span&gt; &lt;span class=&quot;id identifier oa_none&quot; title=&quot;none&quot;&gt; &lt;span class=&quot;isbnOrIssn&quot;&gt; ISBN: &lt;/span&gt; &lt;a style=&quot;color:black&quot; title=&quot;9788672334166&quot; target=&quot;_blank&quot; href=&quot;https://www.worldcat.org/search?q=isbn%3A9788672334166&quot;&gt; 9788672334166 &lt;/a&gt; &lt;/span&gt; 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